Email marketing is without a doubt one of the most effective and proven ways of communicating with customers and potential customers. According to HubSpot, the average American consumer receives about 121 pieces of email per day, which amounts to over 45 billion emails per year. That’s a lot of open tabs in browsers, mobile phones, and tablet computers.
The number of emails being sent is increasing every year, which means there’s a huge opportunity to take advantage of this behavior and use email marketing to grow your business.
To make sure you’re clicking on the right buttons with the right messages, it’s important to use the right software to organize your campaign. Fortunately, there are plenty of solutions available to help you with your email marketing needs.
In this article, we will review the best email marketing software available today.
The Top Three Options to Manage Your Email Marketing Campaigns
While there are many different solutions out there to manage your email marketing, we have selected the top three options based on a number of key features.
Hootsuite is one of the most popular and established tools used for managing social media accounts and websites. It lets you schedule tweets, publishes your content to multiple platforms, and offers analytics so you can track the success of your campaign.
Hootsuite is perfect for anyone looking to take advantage of social media platforms to drive traffic to their website. It offers powerful features at an affordable price, making it a no-brainer for anyone who is active on social media.
MailChimp is one of the most popular email marketing tools used by millions of businesses worldwide. It is simple to use and has a variety of features that make managing a campaign easier for novices and experts alike.
It is extremely affordable, providing you with a free account which allows you to send up to 2,000 emails per month. This is a great option for anyone looking to test the waters with email marketing. The interface is clean and simple, which means it’s easy for even non-tech users to get the most out of.
Aweber is the largest of the three email marketing platforms we will review here and continues to grow in popularity every year. It has been around for a while and is known for its reliability and customer support, which makes it a popular choice among those who need help with their campaigns.
One of the reasons why so many people use Aweber is the variety of features it offers. It has everything from automated email scheduling and advanced segmentations to create highly targeted emails, to name just a few. These features allow you to create amazingly sophisticated email marketing campaigns that are optimized for maximum effectiveness.
Here are some useful links that will give you more information about the products discussed above: