If you are reading this, I assume you are either the marketer for a small business or someone who manages one.
You probably receive hundreds of emails each day – from customers, members, prospects, and other marketers. Some of these emails are extremely valuable, while others are a complete waste of time.
You’ll want to ensure you are investing in the right tools to engage with customers, build trust and credibility, and grow your business.
Here are 10 email marketing solutions for small businesses:
1. Mailchimp
MailChimp is the all-time #1 choice of marketers around the world, and it’s no wonder. The email marketing tool allows you to create highly targeted emails, segment your audience, and test email campaigns for free. (You can also use the tool to create social media posts and landing pages).
You can choose from among three different plan options when you sign up for MailChimp: Free, Pro, and, for larger businesses, Business Pro. You’ll want to consider the free plan as it provides you with the basic features
If you are looking for something more advanced, consider the Pro plan which provides you with the ability to track email opens, clicks, and deliveries, along with the ability to segment your lists and create email campaigns.
As a business owner, you’ll want to secure your email list so that you can send personalized emails to your subscribers. The free plan allows you up to 25,000 subscribers and 1GB of storage. If you are looking to grow your subscriber list, consider the Business Pro plan which offers you unlimited users and storage. (Prices start at $2.95 per month for the free plan, and go up to $14.45 per month for the Business Pro plan).
2. HubSpot
HubSpot is popular among marketers because it’s a combination of email marketing and digital marketing software. That means you can use it to create marketing emails, as well as manage digital advertising, social media, and more.
HubSpot is best suited for businesses with sales departments, as it provides you with the ability to track and analyze marketing activity. This activity including email marketing, social media posts, and landing pages.
You can choose from four different plan options when you sign up for HubSpot: Free, Plus, Grow, and for larger businesses, Enterprise. The Free plan provides you with the basics such as:
- A free email address
- 5 GB of free storage
- 10 Marketing Tips
- And more
If you are looking for a free option, this is what you’ll need to start with. You’ll want to consider upgrading to a Plus plan which offers you the full functionality of the software for $5 per month.
As a small business owner, you’ll want to secure your email list so that you can send personalized emails to your subscribers. The Free plan allows you up to 25,000 subscribers and 1GB of storage. If you are looking to grow your subscriber list, consider the Grow plan which offers you unlimited users and storage. (Prices start at $5 per month for the Free plan, and go up to $34.95 per month for the Enterprise plan).
3. Marketo
Marketo is also a popular choice among marketers because it allows them to track and analyze marketing activity within their entire marketing landscape – from digital ads to social media, email marketing, and more.
You can choose from four different plan options when you sign up for Marketo: Free, Grow, Plus, and for larger businesses, Business Pro. The Free plan provides you with the basics such as:
- A free email address
- 5 GB of free storage
- And more
If you are looking for a free option, this is what you’ll want to start with. You’ll want to consider upgrading to a Grow plan which offers you the full functionality of the software for $5 per month.
Similar to HubSpot, Marketo is also a marketing software solution that’s good for small businesses. You’ll want to secure your email list so that you can send personalized emails to your subscribers. The Free plan allows you up to 25,000 subscribers and 1GB of storage. If you are looking to grow your subscriber list, consider the Plus plan which offers you unlimited users and storage. (Prices start at $5 per month for the Free plan, and go up to $34.95 per month for the Business Pro plan).
4. Pardot
Pardot is another email marketing solution that provides you with the ability to create highly personalized emails.
You’ll want to choose this tool if you need a marketing tool that can integrate with your existing systems such as Salesforce, Shopify, and other business software. Pardot provides you with the ability to create automated emails that are triggered by events such as:
- Website visits
- Product purchases
- Lead generation
- Event notifications
- App opens
- And more
The four different plan options when you sign up for Pardot are:
- Free
- Grow
- Plus
- Business Pro
If you are looking for a free option, this is what you’ll want to start with. You’ll want to consider upgrading to a Grow plan which offers you the full functionality of the software for $5 per month.
Pardot is a popular choice among marketers because of its ability to integrate with numerous business applications. This integration means you can trigger automated emails based on the information stored in your business software.
If you are a small business owner, you’ll want to secure your email list so that you can send personalized emails to your subscribers. The Free plan allows you up to 25,000 subscribers and 1GB of storage. If you are looking to grow your subscriber list, consider the Plus plan which offers you unlimited users and storage. (Prices start at $5 per month for the Free plan, and go up to $34.95 per month for the Business Pro plan).
5. Drip
Drip is the gold standard when it comes to automated email marketing software. You’ll want to choose this tool if you need marketing software that can be used to create drip campaigns. These are highly targeted email campaigns that are delivered to your subscribers over time.
With a drip campaign, you can choose the date on which you want to send the email (it can’t be earlier than two weeks from the date of sign up), the email subject line, and the body of the email. You can also choose the time at which you want to send the email.
Once you set your drip campaign, you’ll want to choose at least two email lists – one for new subscribers and one for existing subscribers. You’ll then want to set the email to be delivered on a regular basis (weekly, biweekly, or monthly).
Once you’ve chosen your lists and begun your drip email campaign, you can track the results and make necessary adjustments.
You can choose from four different plan options when you sign up for Drip: Free, Grow, Plus, and Enterprise. The Free plan provides you with the basics such as:
- A free email address
- 5 GB of free storage
- 10 Marketing Tips
If you are looking for a free option, this is what you’ll want to start with. You’ll then want to consider upgrading to a Grow plan which offers you the full functionality of the software for $5 per month.
Similar to the other solutions on this list, Drip is also a marketing software solution that’s good for small businesses. You’ll want to secure your email list so that you can send personalized emails to your subscribers. The Free plan allows you up to 25,000 subscribers and 1GB of storage. If you are looking to grow your subscriber list, consider the Plus plan which offers you unlimited users and storage. (Prices start at $5 per month for the Free plan, and go up to $34.95 per month for the Enterprise plan).