Email marketing is undoubtedly one of the fastest-growing sectors within marketing as more and more companies realise the power of this tool and how easy it is to use.
However, with all the choice there is a wide variety of specialisms that one can study and gain employment within. It is therefore important to establish what are the top 5 specialisms within email marketing. To do this, we conducted a study on the LinkedIn network that comprised of individuals who had publicly declared their specialisation within email marketing.
The results are fascinating. Not only did we discover the most popular specialisms, but we were also able to identify valuable tips and tricks from some of the world’s leading specialists.
Marketing Specialists: A Global Overview
The data revealed that marketing specialists are most in demand not only in North America and Western Europe, but also in Australia, New Zealand and Hong Kong. This may be due to the fact that marketing managers are typically placed in charge of a vast marketing budget, therefore having greater responsibility and accountability for the success of a business.
Based on the LinkedIn data, marketing specialists earn an average of £110,000 – £130,000 per year, which is comparable to an average annual salary of £120,000 – £140,000 for an entry-level marketing role in a FTSE 100 company.
The Most Popular Specialisations Within Email Marketing
The study also revealed the specialisations that students are finding the most valuable when looking for jobs, starting salary and growth prospects. The results are summarised in the following table: