At the time of this writing, the Godaddy Email Marketing Starter Plan is offering 1,000 active email addresses for $1/day. Yes, you read that correctly. The offer is for 1,000 active email addresses gathered from various opt-in sources (i.e. not purchased nor scraped) and costs just $1/day. Sounds too good to be true? Let’s see how you can put this offer to use to take your online store or blog to the next level.
Whether you’re a seasoned marketer or just getting started, it’s important to familiarize yourself with the basics of email marketing. Let’s quickly review some of the terminology you might come across while using this platform.
- EMAIL MARKETING
- Marketing Email
- Subject Line
- Drip Marketing
In email marketing, you’ll often come across these terms:
- EMAIL MARKETING
- Marketing Email
- Subject Line
- Drip Marketing
EMAIL MARKETING is the process of engaging someone via email to promote a product or service. Generally speaking, marketers use email to promote a business or brand. The most basic definitions of email marketing would be:
- Electronic mail.
- Unsolicited e-mail.
- E-mail Marketing.
Marketing emails are also considered to be unsolicited when they are sent to a person who has not requested or agreed to receive such emails from the company. Marketers often use a software tool called a “batch-cleaning program” to automatically delete these emails from their servers after the publication of each newsletter. Otherwise, these emails could continue to pile up indefinitely.
Segmenting your email list is a crucial step in effectively using email marketing. You can segment your email list based on several factors, such as:
- Demographics (i.e. age, gender, etc.).
- Product interest (i.e. what products/services the person is most interested in).
- Loyalty to brands or types of products (i.e. someone who buys diapers will more likely respond well to an email advertising a baby formula company).
Once you have your email list segmented, you can move onto the next step of converting those email addresses into customers and lifetime value.
Get A Free Trial
In order to try out the Godaddy Email Marketing Starter Plan, you need to either:
- Log in to your Godaddy account.
- Click on the “Try It Free” button.
- Enter your email address.
- Click on the “Start My Trial” button.
If you’re wanting to use a free trial to try out a premium service, make sure that you’re aware of the terms and conditions of the offer before you accept it. You should also read the FAQ section of the website to see if there’s anything else you need to know before starting the trial. From my own experience, I would recommend that you read the FAQ section thoroughly before starting the trial, as many questions are answered there. Also, make sure that you’re aware of all the other offers that Godaddy might be providing on their homepage (e.g. free domain privacy, etc.).
Set Up Your Template
Once you have your free trial, you’ll be presented with a page that will allow you to set up your template for email marketing. Click on the button that says “Create a new template” to get started. You can set up your template with a simple drag and drop interface, or you can use the tool’s built-in editor to create a customized design.
Personally, I like using the tool’s built-in editor to create a simple but effective design, then using my own templates to send emails from my account. This way, I can track email response rates and improve my campaigns over time. You can set up a basic design in just a few minutes, but you might want to spend a little bit of time putting your own spin on it. For example, if you’ve always wanted to try your hand at designing an email template, but aren’t sure where to start, maybe this is the right opportunity for you!
Insert Your Subject Line
When you’re creating your email, you need to insert your subject line. This is the line that will appear at the top of the email when someone opens it. Most email clients will automatically detect the topic of the email and display it in the preview pane, so you don’t have to worry about missing out on any relevant information. You can also enter a brief note to the recipient, should you choose to do so.
If you’re having trouble coming up with a catchy subject line, maybe consider doing some research into trending or popular topic headings. This way, you’ll be sure to grab the attention of your audience. You can also take advantage of platforms like Google Trends to easily find the most popular search terms for any topic.
Personalize Your Message
Depending on your target audience, you may want to adjust the way you present your email. If you’re unsure of how to start, you might want to consider reviewing some of the most effective personalized email marketing examples.
One great way to get started is by using a service like Auctiva’s Email Marketing Tool to easily identify key demographic and product information about your users. With this information, you can craft more personalized messages to entice your customers to take action. If you’re wanting to target specific demographics, you can narrow your audience based on gender, age, occupation, and interests. You can also choose to segment your list based on product interests.
Use Images & Videos
In order to make your emails more appealing to your subscribers, you can accompany text with images and videos. The more videos and images your email contains, the more likely your recipients will open it. Make sure to crop and resize images so they fit the template’s size specifications before including them in your emails. In addition, make sure to add alt tags to your images, as this will provide your audience with more information about the content if they’re viewing images in a mobile device. A great way to find free images and videos is to search for “stock photography” or “royalty-free stock photos” online.
Track Your Successes
As you continue to use this resource, you’ll start to notice a growing list of email marketing statistics. These numbers will track the number of people who opened your email, the actions they took after opening it (e.g. purchasing a product, filling out a form, etc.), and how many times your email was opened. Make sure to track these stats regularly so you can identify the most effective campaigns.
As you continue to grow your email list and use the resource effectively, you’ll be able to send out more and more emails, increasing your open rates and conversions. Before you know it, you’ll be looking at a whole new world of statistics that can help you identify the most effective marketing campaigns. This is why it’s so important to establish a baseline for comparison.
To try out the Godaddy Email Marketing Starter Plan for yourself, login to your account, click on the “Try It Free” button, and enter your email address. Once you’ve accepted the terms and conditions of the offer, you can click on the “Start My Trial” button to begin your 30-day free trial. Once enrolled in the trial, you can follow the prompts to set up your template for email marketing. Finally, make sure to track the results of your email campaigns so you can identify the most effective strategies for converting your audience into customers.