Email marketing is a form of marketing that relies on the use of email. This form of marketing can be used to send a variety of marketing emails, usually to a list of users or subscribers. These emails can contain information about new products, discounts, or offers (usually for a limited time). Some companies refer to this type of emailing as ‘newsletter marketing’.
Did you know that email marketing is now seen as a viable and popular form of marketing? In order to determine how effective this type of marketing is, we need to examine the numbers. Below, you will find a detailed infographic that analyzes the state of email marketing, including key statistics about how often consumers and businesses are using email and what types of emails are being sent. We hope this resource is helpful to those seeking to better understand the email marketing industry and how to incorporate this effective form of marketing into their business.
Email Marketing Key Statistics
As mentioned above, email marketing is a form of marketing that relies on the use of email. It is important to examine the numbers before proceeding with any form of marketing since marketing that aims to please the masses often fails. The key statistics below will give you a clear view of how effective email marketing is, and if you’re considering trying this form of marketing, these numbers will give you an idea of how frequently you should be sending out emails.
1.8% of Americans Use Email
According to the Email Marketing Statistics infographic, 1.8% of American adults use email. While this may not seem like a large number, keep in mind that this is around 40 million people. This puts email use ahead of social media, which is used by 1.7% of Americans.
Email Marketers Are Increasingly Using Autoresponders
Email marketing is a viable and popular form of marketing, and as a result, entrepreneurs are constantly trying to find the next best thing. One way of increasing the effectiveness of email marketing is by using an autoresponder. An autoresponder is a tool that allows marketers to automate the process of responding to customers’ emails. Using an autoresponder allows marketers to build credibility with potential customers since they have to take the time to read and respond to each individual email.
The Growth Of Online Shopping
Another interesting fact cited in the Email Marketing Statistics infographic is the increase of online shopping. Those seeking to purchase an item online will often scan various websites for the best price or the promise of a discount. Since the ability to comparison shop online has become so popular, online shopping has increased by 69.2% in the past two years. Remember, this is around 40 million potential customers that you can reach out to with an email campaign. Shopping online is so common that even Walmart and Target have responded with special promotions and discounts for their customers.
If you’re looking to sell your product or service online, consider using affiliate marketing programs. With affiliate marketing, you essentially just promote someone else’s product or service, and when a purchase is made, you’ll earn a commission.
Email Marketing Demographics
The major demographic utilizing email marketing are those aged between 18 and 34. In fact, this demographic makes up 25% of all email users. It is important to note that only 1.8% of Americans over the age of 65 use email. Younger audiences are more accustomed to digital marketing and can be easily reached via social media or mobile phones.
The Rise Of Mobile Marketing
Mobile marketing is another popular means of marketing, and this trend is only increasing. In fact, 75% of American adults use mobile phones to access the internet. According to the Email Marketing Statistics infographic, mobile marketing is responsible for 19.2% of total traffic. This number is likely to continue to increase as mobile phones allow for more features, such as accessing the internet, email, and social media all in one.
Top Email Marketing Trends For 2021
Mobile marketing is one of the primary means of marketing for those seeking to grow their businesses. With more and more people utilizing their mobile phones to gain access to the internet, mobile marketing is a relatively untapped source of potential customers. This trend will continue as more and more people gain access to the internet via mobile phones.
However, gaining customers through mobile marketing doesn’t necessarily mean that you’ll fail as a business. There are several proven ways to market to mobile audiences, and one of the best ways is through email marketing.
The best way to ensure you maximize your email marketing’s potential is to use tools that can segment your audience. For example, you might want to try using HubSpot’s built-in segmentation tools. With these tools, you can target specific groups of people, such as those who have expressed interest in purchasing your product or those who frequent a certain website.
Since the above statistics were compiled, the use of email marketing has only increased. This is probably due to the fact that digital marketing as a whole is becoming more popular as a whole, and marketers are looking for more effective ways to reach potential customers.