You’ve probably heard the saying: You can’t please everyone, so you might as well please the majority. While this may be true, sometimes you can make a convert out of a potential customer who was never going to buy from you. This article will tell you some easy and effective ways to get people to subscribe to your email list, even if they said they never would.
Make An Entrance, Don’t An Exit
You’ve got a shop, restaurant, or other kind of business and you want to try a new strategy to get people to come in and spend money with you. One of the simplest things you can do is put up a sign outside your store that says something like, “Thank you for visiting us. Come back soon! We hope you enjoy what we have to offer.”
Now, you might be thinking, “That’s nice, but everyone comes into my shop, restaurant, or business, and they don’t buy anything. So what does that have to do with my email list?” Well, it’s all about making them feel like they made a good choice by coming in. Instead of pulling up at the end of the street and looking for a parking spot, why not make a right turn and find a place to sit down? That way, when you get up to leave, they’ll say, “Oh, I forgot what we were talking about.” And when you get to the door, they’ll say, “Thank you for sitting with us.” Hopefully, that will make them feel like they’ve made a good choice by coming in, and when you get to the point where you can say, “Thank you for subscribing,” you’ll have a chance to talk about something new.
Pro-Tip: Use Videos
If you’re looking for an easy way to get people to subscribe to your email list, you can use videos. People love to watch videos, especially when they’re cute and funny. Plus, you can use sites like YouTube to quickly and easily upload videos.
Now, if you’re wondering how to format your video content, you can find free templates online. Just make sure that you keep the dimensions the same so that it will fit the majority of the people who will view it. Also, make sure that the video plays smoothly without any errors. If you upload a video and it’s not formatted right, people will quickly click away and not even bother to watch it. You don’t want to ruin the cuteness of a dog’s eyes wandering around as it tries to make them follow a squirrel in a video, do you?
Viral Marketing Is The Key
Getting people to subscribe to your email list is easier said than done, especially if they’ve never done it. One of the best ways to get people to subscribe is to use a tool such as HubSpot to create a viral marketing campaign. A marketing campaign that is spread virally doesn’t rely on one person pitching their product to another person. Instead, the entire idea of the campaign is to get as many people as possible to pitch in and promote your product or service.
With viral marketing, your only goal is to get as many people as possible to engage with your content. The design of your website, social media posts, and emails all serve this purpose. You don’t need to worry about whether or not someone is going to buy your product. The idea is to get as many people as possible to try your product or service, and if they like it, they’ll eventually buy it.
The great thing about a viral marketing campaign is that it doesn’t require a lot of effort. All you need is a simple website, a Twitter account, and an email list to get started. Once you’ve got those three things, you can begin to build your audience. From there, you can continue to grow your email list and eventually turn those subscribers into paying customers.
When you’re trying to get someone to subscribe to your email list, it’s best to get specific. Instead of using bland language and saying that you have a newsletter or that you’ll send out periodic emails, use specific language that they’re more likely to understand. For example, instead of saying, “As a prospective buyer, you’re going to love what we have to offer,” you can say, “Hey, John Doe. Here’s an email I just sent you containing valuable information on how to buy that new Acoustic Guitar you’ve been thinking about purchasing.”
By being more specific, you give them something to anchor their attention on. In the example above, you used a person’s first name, which is something that would draw their attention. Then, you followed up with a detailed explanation of what they were interested in. This is much more effective than just sending out an email with no particular attachment or reason for the recipient to open it. You can also put a link in the email so that they can go directly to the part of your website that they’re most interested in. Specific language and unique email subject lines will help you get more people to open your email and start following your lead.
Personalized, Short-Form Messages
Getting someone to subscribe to your email list is easier said than done. Sometimes, that’s just the way people are. They don’t want to get stuck in the details of a long-form message and then forget what it was they were actually asked to do. So, if you’re writing a letter or an email to convince someone to subscribe, try to keep it as short as possible while still conveying all the information you need. And make sure that you follow up with a phone call if you haven’t gotten a response within a certain amount of time.
For example, if you’re writing to respond to an inquiry about your product, you can say something like, “Sorry I haven’t gotten back to you. Just to let you know, I’ve been out of the office recently and I’m getting back to you as soon as I can.” That way, they know that you’ve received their letter, but you haven’t had a chance to respond yet. It’s also simple to say that you’ll get back to them when you’ve got a chance. If you put the letter in the mail, you can also track it online so that you know exactly when to expect it.
Pro-Tip: Use A Call To Action
Do you want to put a dent in your email list? One way to do that is to use a call to action. A call to action is a phrase or an action that encourages someone to do something. For example, you can put a button at the end of a blog post that says, “Click here to subscribe to the blog.” Or, you can ask them to sign up for your email list with a link to do so in the email that you send out. Calls to action work best when they’re short and sweet. As a general rule, you don’t want to put more than three or four pieces of information in your call to actions. Anything more and it starts to seem overwhelming. Plus, people have already gotten so used to receiving a lot of emails that they’ll quickly tune out the “extra.”
For the sake of argument, let’s say that you’ve persuaded someone to subscribe to your email list. Hopefully, you’ve also gotten them to visit your blog. Now you want to make sure that they actually engage with what you’ve written on your blog. One way to do this is to put a CTA at the end of each blog post. A call to action for a blog post is usually a short phrase or sentence at the end that prompts the reader to do something. It can be as simple as, “Learn more about this option here,” or it can be more subtle such as, “If you want to find out more about this, click here.” But somewhere in that article, there’s a CTA.
If someone reads your blog post and decides it’s something they’re interested in, they’ll then have to click on a CTA to get to that point. Even better, if you’ve used a call to action correctly, they may end up on a page that’s slightly different from the one they were on when they first arrived at your blog.
Make It Irresistible
To get someone to subscribe to your email list, you have to make it irresistible. This means that you have to provide value, while also being mindful of your costs. When someone feels that their time is valuable, they’ll be more inclined to subscribe. For example, if you’re sending out a weekly newsletter and it takes you 20 minutes to put together, but the content is valuable, you’re probably better off investing that time and effort.