In the past, physical mail was considered the most effective way to disseminate marketing material to consumers. However, with the rise of the digital world, traditional forms of advertising started to lose their shine. Today, with everyone’s email addresses readily available, marketers must find new ways to connect with people and gain their interest in a product or service.
What makes email marketing so powerful is its ability to create long-term relationships with consumers. Furthermore, with the right approach, you can use email marketing to promote anything from a new product to a restaurant to a politician’s campaign.
In this article, we will discuss four effective email marketing strategies that you can use to grow your ecommerce business.
1. Use email to announce special offers and promotions
Announcing special offers and promotions via email can be highly effective for promoting sales. If you are running a store selling pet accessories, you might want to consider using an email marketing service to send out special promo codes for discounts on those accessories. For instance, you could email your regular customers to let them know about a 15% discount on dog beds if they order during a certain time frame. You can also send out a formal marketing email offering 25% off all accessories for a limited time. For very busy stores, an email marketing service can help send these out automatically so you do not have to spend a lot of time on it.
2. Personalize your emails to increase open rates
Marketing emails that are personalized with customers’ names and/or email addresses are more likely to be opened and read. If you are sending out a form email asking customers to subscribe to your mailing list, you could incorporate their name and email address into the text of the email. For example, “Dear John, To get your exclusive offer on a new luxury item, please click here.” Then, you could include the link to the product or service.
3. Use email to follow up with previous buyers
If someone purchases a product from your store, you can follow up with them via email to see if they’re interested in any additional offerings. For instance, you could send them a quick email a few days later with news of an upcoming sale on their favorite items. Alternatively, if they ordered a product that was not available in their usual size, you can offer them a customized solution using a tool like Griddlers.com’s size tool (Click here to learn more). You can also use email to stay in touch with customers and gain their trust.
4. Use email to collect feedback and improve your product
If you are running a retail store, it’s very important to focus on customer feedback. By taking the time to listen to and act on any feedback, you can assure customer satisfaction and get the utmost loyalty in return. Furthermore, if you work with a trustworthy and effective email marketing service provider, they can help you find out the best ways to improve your product based on what customers are telling you. For instance, if someone wrote a bad review about your product because it didn’t live up to expectations, you can work with the company to change the review or address the issue that caused it.
In the next section, we will discuss specific tactics you can use to implement each of these email marketing strategies.
Implementing Special Offers And Promotions
To implement special offers and promotions via email, you will need to have a mailing list of customers you can contact. If you are using a tool like MailChimp to create your mailing list, you can use its automated system to send out special offers and product updates.
Make sure you announce the promotion prominently in the email with a link to the product or service and an official closing date for the offer. You should also consider using a bit of a carrot – i.e. a freebie or discount – as an incentive to get people to take advantage of the offer. For instance, if you are running an ecommerce store selling pet accessories, you could offer a 15% discount on all orders placed during the month of October.
If you have more than 500 customers on your list, you can set up automated email marketing with a tool like FlowTiq. With FlowTiq, you can segment your list into categories (e.g. “Top Buyers” and “Past Coupons”). Then, you can apply different email promotions to each segment based on what they’ve bought in the past. For instance, if someone buys something from your store frequently but does not qualify for any special offers or discounts, you could email them with a “Welcome to the Family” message.
Implementing Personalized Emails
To personalize your messages, you will need to have a list of contacts you can segment into different groups. You can use the list to create individual emails with different offers and promotions for each group. For example, you could send out a confirmation email with your favorite restaurant’s offer and another email a few days later with an exclusive discount on a luxury item.
If you are using a tool like MailChimp, you can click on the “Campaigns” button and create a new campaign. Under the settings for the new campaign, you can choose “Interest Targeting” to build a list of contacts based on an interest you specify. For example, if you want to send an email to people who are interested in cooking, you can put “cooking” as the interest of the campaign. Then, you can go through and add your email contacts that fit the interest.
If you are interested in running an ecommerce store and want to learn more, click here to read our in-depth guide on how to start an online store.
Collect Feedback And Use It To Improve Your Product
If you are running a store or looking to open a store, it’s very important to listen to and act on any feedback. This will help you improve the product as much as possible based on what customers are telling you. Furthermore, if you work with a trustworthy and effective email marketing service provider, they can help you find out the best ways to improve your product based on what customers are telling you. For instance, if someone wrote a bad review about your product because it didn’t live up to expectations, you can work with the company to change the review or address the issue that caused it.
Deciding what type of product to offer can be difficult. If you want to learn more, click here to read our in-depth guide on how to choose a product to sell.
Collections Of Email Marketing Tactics
Instead of simply sending out a form email to collect subscribers, you can use a service like ConvertKit to create collections of email marketing tactics. For example, you can create a collection of emails based on special offers and discounts you’re running (e.g. “Top Buyers” and “Deals Ending Soon”). Then, you can use that collection to send out targeted offers to individuals on your list based on what they’ve indicated an interest in purchasing.
If you have a store that sells pet accessories, you can create a collection of emails based on what type of dog or cat they have (e.g. “Dogs” and “Cats”). You can also create a collection of emails based on what size the pet is (e.g. “Small Pets” and “Big Pets”).
If someone purchases something from your store frequently but does not qualify for any special offers or discounts, you can use that collection to send them a “Welcome to the Family” message.
Marketing emails that are personalized with customers’ names and/or email addresses are more likely to be opened and read. If you are running a store selling pet accessories, you might want to consider using an email marketing service to send out special discounts for orders during a certain time frame.