Last week we told you about the various ways you can attract potential subscribers to your email list.
But it’s not just about attracting people to your email list, you also need to keep them there. To do this, you can encourage them to subscribe in a box – a set of actions or steps that you can take to get them from being a cursorily-tracked visitor to a loyal subscriber.
Here we’re going to tell you about ten ways to get your email subscribers to subscribe in a box.
1. Introduce a Free Subscription Trial
Just because someone subscribes to your email list doesn’t mean they’re going to automatically start paying you fees. You can still encourage them to become a paying customer by giving them a free trial.
Free trials work well with both digital and physical products (e.g. apparel, gadgets, etc.). When someone subscribes to your list but hasn’t yet made a purchase, you can offer them a 7-day free trial. You can also try out a new product and give away a free sample (e.g. chocolate, coffee, etc.).
For example, if you’re running an e-commerce store and you’ve already collected an email list of potential customers, you can take advantage of the fact that they’re already listening to your messages and offer them a free trial of your product. Simply visit your email list and click on the trial link (or alternative contact details, such as phone number or website address).
2. Offering Bonus Content For Free
You can also try giving away some freebies with an offer – something that is only available to people who sign up for your email list. Offering bonus content, such as an e-book, checklist, or coursework, for free is a great way to get your subscribers to sign up. Bonus content can be something that is specifically related to your niche or a general subject that you cover within your email newsletter. It’s often a good idea to bundle your bonus content with something of value – an e-book is usually a good choice, as it can be both informative and engaging. You could also offer a free trial of your product or service, a discount for your next purchase, or access to a special event or conference.
When someone subscribes to your email list but doesn’t yet make a purchase, you can ask them if they’d like something for free. (You can call this step giving away a freebie or bonus item.) You can also send them regular emails or create a special landing page just for this step. On this page, you can promote your free offer and draw more subscribers in.
3. Personalise Your Offers With Stories
The main thing that makes a customer subscribe to your email list is content that is relevant to them. The key to making this content personal is by telling a story – using specific examples from your own life or someone else’s experience. For example, if you’re selling house decorations or kitchenware, you could write a short story about a customer who is struggling to find the perfect Christmas tree or holiday decorations. Your story might include a quick video or picture that you can add to your email.
To flesh out this story, you can interview the person, provide more information about where they are in the buying process, or even show previously unmaterialised images of the product. In a similar way, if you’re promoting an e-book or a webinar, you could use stories to personalise the content – telling a story about how the book or webinar helped someone else or brought value to your own life. This is often a highly effective approach to getting customers to subscribe to your email list.
4. Host An Event
An event is something that you hold or partake in yourself – whether that’s a conference, workshop, or a meetup. Events are a great way to both educate people on your subject matter and encourage them to subscribe to your email list.
To host your own event, you can either rent a hall or meet up at a venue — both options have their perks. If you decide to rent a room, you won’t have to worry about paying for expensive venues or catering costs. You can also choose to meet at a local cafe rather than a formal restaurant, saving you both money and valuable time. Once you’ve made the decision to host an event, the next step is to plan for it.
To get the most out of your event, you need to build a memorable experience for your attendees – something that will make them want to join your email list and stay connected.
5. Start A Facebook Group
A group is a place that you can invite your readers – or anyone else who is interested in your subject matter. If you cover fashion, you could create a group called ‘Fashion Inspiration’ or ‘Wedding Dress Trends’. You can choose the name of your group and the description that will appear in your group’s profile – everything is optional. Once you’ve created the group, you can invite your friends or followers to join.
The beauty of a group is that it’s very open – meaning that anyone can post and comment on the content that you share within your group. This allows you to engage with your audience even when you’re busy promoting your other products or services. If you cover fashion, you could also ask other industry experts to join your group. Doing this could help you get even more traction – and possibly even bigger results – for your fashion-related content.
6. Generate Leads
Generating leads is getting potential customers to subscribe to your email list – leads are the lifeblood of any business and the main way you make money. To generate leads, you can do many things – from advertising on social media to offering a free trial of your product.
But perhaps the easiest and most effective approach is to create an opt-in form across your site – whether that’s on your home page, in the footer, or even within a product review. Just make sure that you follow the guidelines set out by the email marketing platform you’re using – otherwise, the form won’t pass validation.
7. Use Personalised Subject Lines
The subject line of your email, much like your email body content, can be used to draw interest or encourage action. To get more clicks and opens, you can incorporate personalised references, phrases, or words into the subject line. In addition, you can use different colours, fonts, and imagery to make your email more appealing.
If you use a tool called MailChimp, you can take advantage of their autoresponder feature – which can set a series of email campaigns that you can start once someone subscribes to your list. With this feature, you can choose the list of email addresses you want to send the email campaign to and the content of the email that you want to include – all from within the same place. This feature makes it much simpler to keep track of your campaign activities and results.
8. Measure The Success Of Your Campaign
You can track the success of your campaign via several metrics – from the number of subscribers you’ve gained to the amount of revenue generated. Simply visit your ‘Subscribers’ page within your email dashboard and you’ll see a summary of your metrics.
You can use the metrics that make sense to you – such as the number of subscribers or views of your blog posts – to determine the effectiveness of your campaign. The more you measure, the faster you’ll be able to pinpoint areas for improvement and get back on track to achieve your goals.
9. Use Video In Your Marketing
The video content you create will depend on your target audience – someone who is keen to learn about fashion, for example, might prefer to read about the latest trends in dresses and accessories, while an entrepreneur might prefer to watch videos of successful business owners.
But video is becoming an important part of any marketer’s toolkit, and it’s a form that can be both effective and engaging. In this space, we’ll cover the basics of what you need to know in order to use video in your marketing – including how to find your video’s ideal audience, the best video formats to use, and how to measure the effectiveness of your video content.
10. Test Different Placements For Your Opt-in
The last thing you want is for your potential subscribers to miss out on key engagement opportunities because they didn’t see your opt-in or missed out on the text version. You can place the opt-in form on any page on your site – but make sure that you test different placements to see which one generates the best results.