You’ve probably heard of email marketing. Most businesses, blog posts, and webinars are bombarded with daily emails begging them to buy this product or that product.
You might think that you can just follow the simple steps outlined in any online marketing guide and you’ll achieve the same results. But that couldn’t be farther from the truth.
When it comes to email marketing, nothing is as simple as it seems. Especially not when you’re starting out. That’s why we’ve collated all the essential tips, tricks, and advice from the smartest minds in the industry. So you can put that email marketing knowledge to use and take your business or blog to the next level.
Set Up Your Autoresponder
When you sign up to a free email marketing platform such as HubSpot, you’ll be presented with a form to enter your email address. This is your autoresponder. When a potential customer or client subscribes to your email list, they’ll receive regular emails from you containing helpful tips, news, and product information.
Depending on how large your list is, you may want to consider setting up automated emails. For example, you can sign up to send out a weekly recap of your top blog posts. Or, you might want to send out a monthly newsletter containing useful information for your audience.
Whatever your reason for setting up an autoresponder, make sure that you configure it to send out a new email every week or every other week. Frequent emailing is okay, but you don’t want to overwhelm your readers with dozens of emails every month.
Make Sure Your Email Signatures Are Customized
If you ever send an email and the person at the other end isn’t signed up to your list, you’ll be presented with a little box at the top of their email. Depending on which platform you use, this is known as the “from” field. If you’ve ever sent an email and the person at the other end isn’t on your list, you’ll see this box and be presented with the option of signing up to continue the conversation.
You don’t need to use a fancy font or lots of colors. But you should definitely include your website or blog URL in your email signature. If you use a free email marketing platform, this will be the only link in your email. People are less likely to trust an email if it doesn’t come from a trusted source.
But perhaps the most important thing you can do for your email signatures is to keep them short. People are usually too busy to look for long URLs or to wade through a long list of hyperlinks. Keep your signature to three lines of text. This makes it easier for people to navigate your email.
Learn the Different Types of Emailing
What sort of email do you send? Your answer will dictate the success or failure of your email marketing campaign. To put it simply, you have two main options: email marketing and push email marketing.
You might choose to use email marketing for brand awareness or to gain new leads. If you’re trying to gain new customers or to sell a product, you’ll want to consider push email marketing.
With email marketing, you’ll want to choose a topic that your audience is interested in. Then, you can select a template of an email and customize it with your own branding. You can use Aweber’s email templates or Hootsuite’s email templates, for example.
Alternatively, if you use HubSpot, you can create a template and choose a style that’s already been designed to fit your email list. You don’t need to look for a template that’s just right for you. You can also choose to have an email arrive a few days after you send it. This gives the person on the other end the opportunity to reply back at a later date. When doing business online, it’s important to be available to answer questions or solve problems. That’s why you want to send follow-up emails regularly.
The important thing to keep in mind is that you’re not restricted to just email marketing. You can use other forms of digital marketing, such as social media to promote your product or service. Or, you can even use traditional forms of marketing, such as newspaper ads.
Use Digital Marketing To Its Full Potential
The reason why email marketing is so effective is because of its versatility. You can use it to reach a massive audience quickly, without having to spend lots of money on expensive ads.
Though there are plenty of free ways of reaching people, the best results will come from investing in paid ads. Whether you choose text ads, social media ads, or display ads, make sure you’re reaching the right audience. Find out what works best for your product and set up automated systems to continue the conversation with potential customers or clients. The more you do, the more you’ll see results. And the happier you’ll be – for free.
Email marketing is a valuable tool for any business. It’s easy to set up, and it’s relatively affordable. Plus, you can use various platforms to reach your audience. It’s a great option for people seeking to improve their business’ online presence or looking to gain new customers. If you’re looking to invest in internet marketing, make sure to consider email marketing as part of your strategy. Don’t expect magic to happen overnight. Take the time to learn the ropes and make sure your attempts at engaging with your audience are yielding results. You’ll soon see the rewards for your efforts in the form of happier customers and an increased bottom line.