Getting a response to your email survey takes more than just sending it out. You need to be aware of certain common mistakes, which you might be making that are holding you back from getting the results you want. So here are eight of the most common email survey mistakes, and how you can avoid them.
Not Subject Line Testing
The subject line of your email is one of the most important parts of your email. It’s what users will see when they open your email. So you want to make sure that it is not only relevant to your email’s content, but that it will get your email’s content noticed. According to HubSpot Blogs research, 34% of consumers have reported that the subject line of an email prompted them to open the email or click on a link within the email.
However, a staggering 92% of marketers believe that Subject Line Testing (SLT) is a “very important” or “somewhat important” component of their overall marketing strategy. But only 6% have integrated subject line testing into their strategy and just 4% have a plan to do so in the near future.
Why is Subject Line Testing important? Think about the last time you received an email from a company you didn’t know or remember. Chances are, you didn’t even read the subject line, and the email’s content probably didn’t make much sense to you. But the fact is Subject Line Testing allows you to determine how to best engage with your audience.
Knowing how consumers respond to different subject lines will give you an advantage when crafting your own subject lines. For example, if you wanted to send out an email to promote your mobile app and you ran a marketing campaign last year on social media using the hashtag #Applovin’, you could use that hashtag again in your subject line. Or if you’re sending an email to inform customers about a newly launched product, you can use the product’s name or the name of the company in your subject line to create interest. Just remember to keep things relevant and interesting. If you run a car dealership, you can use the name of a specific vehicle to craft a relevant subject line.
Copy Testing
You’ve probably heard of A/B testing, where you compare different versions of the same copy to determine which one performs better. But did you know that you can run a similar test on your email’s copy? With email marketing, you can test different subject lines and body texts to see which one performs best. To do this, you will want to use a tool like HubSpot’s email conversion optimizer. With this tool, you can compare different versions of your email’s content to see which one converts best into a sale.
Not Tailoring Your Offer
Even if you’re sending out the same content to multiple recipients, you should always consider tailoring your offer to fit their specific needs. This is especially important if you want recipients to take action. When you send out an email with the same content to multiple people, you’re essentially broadcasting the same message to everyone. But if you want to reach just the right audience, you can use the recipient’s profile to determine what they’re interested in and then craft an offer that addresses their needs. This may mean that you need to split test different offers or use different content for different people.
Underestimating The Power Of Timing
The best time to send out an email is typically considered to be within the first 24 hours after a new event, idea, or product is introduced. This is because, at this point, many people have not had the opportunity to learn about, consider, or react to the new information. Essentially, the longer a new piece of information stays in the public sphere, the easier it is for people to ignore it, forget about it, or contradict it. This is known as the “Halo Effect.”
So if you want to get the most out of your email marketing, you need to ensure that your timing is perfect. Before you go any further, ask yourself, is anyone else already doing this? Have customers already been converted into leads in the past by using this exact same strategy? The answer to both of these questions should be no. This is because a successful email marketing program usually involves many different strategies and tactics, not just one. If you want to see success with email marketing, you can’t simply replicate what someone else is doing and expect to get the same results. You need to approach this process differently and look at how you can position yourself to be successful.
Putting Too Much Pressure On One Delivery Mechanism
Depending on your target audience, you may want to consider sending out your email using more than one method. This is because there’s usually more than one way in which people will receive your email. Even if you’re sending the exact same message to everyone, you want to ensure that it gets delivered successfully. So by using different methods, you allow the possibility of some people receiving your email and being unable to do so successfully. Using a service like DMA Mailer, you can have your email circulated through different channels, such as:
- HTML
- Text
- RSS
- YouTube
By using these different channels, you allow the possibility that your email will be seen by a wider audience than you could reach if you simply used one method. Not to mention the fact that each channel brings with it its own advantages.
If you want to get the most out of your email marketing, you need to ensure that it is being delivered successfully to your audience. One way of doing this is by using different methods of delivery. Remember: you’re aiming for success, so you shouldn’t expect immediate results. But by using different methods, you give yourself the best chance of reaching your target audience. At the very least, this will get your email out there and make you look more professional.
Only Sending To Those Whose Lists You’ve Created
If you want to make sure that your email is being received, you need to consider sending it to as many people as possible. After all, if no one else is receiving your message, then it’s not reaching your audience. You can use a tool like MailChimp to create and maintain contacts lists of people you want to send your message to. Alternatively, you can use a tool like Optin Monster to build a contacts list of people interested in your product or service.
Even if you’re not using a tool to build and manage your contacts, you should be considering the option of doing so. Having a centralized list of contacts makes it easier to send out mass mailings, and it also makes it easier for recipients to find you. If you want to get the most out of your email marketing, you need to make sure that it’s reaching the right people. By using tools like these, you make it easy to send out large amounts of mail without worrying about whether or not the recipients are going to see your message. This will increase the likelihood of your email being read and heeded (at least by yourself).
Trying To Be Promotional Instead Of Informing
When you’re first getting started with email marketing, it’s ideal to approach it as a form of advertising – a way of getting the word out about your product or service. But as you grow your business and learn more about email marketing, you must approach it as a form of information sharing – a way of educating your audience about something new. Instead of using advertisements to gain mind share, you can use your email messages to educate your audience about what you have to offer.
By doing this, you allow the possibility that your recipient will learn something new about your product or service and be able to further engage with you. In other words, you’re not only getting the word out about your product or service, but you’re also encouraging people to do business with you. Even if you’re not selling a product or service directly related to what you’re marketing in your email, you can use the information you’re sharing to further educate your audience about a related topic.
Looking At One Metric (Such As Open- and Click-Through Rates)
When you’re looking for ways to improve your marketing results, you typically want to focus on just one metric at a time. This is because there are so many different aspects to consider when trying to improve your marketing results. If you’re looking at just one metric at a time, you’re inevitably going to be comparing your new metric to something that already exists.