10 Best Email Marketing Systems for Open Source Websites

Open-source websites are great because they allow for almost anyone to contribute and be able to see the result of their labors. These websites typically have a set of requirements that must be met for the website to function correctly, and, much like any other operating system or platform, they also have their quirks and their limitations. While there is always the option of using plain text as your only form of communication, having an email marketing system that can take advantage of all the open-source website’s features can only be a good thing.


With over a decade of experience, MailChimp is the industry standard for email marketing systems, offering a free plan with over 100 million registered users and a Pro plan with 1 billion plus registered users. The free plan allows for up to 2000 list members, and the Pro plan allows for up to 200,000 subscribers. The email marketing system allows you to create and send automated emails based on a list of subscribers who have opted-in to receive your messages.

If you decide that this is the best option available, you can take advantage of all the web-based features, including creating automated emails and sending them out, segmenting your list based on interest, and analyzing open rates, click through rates, and conversions.

The one disadvantage to using MailChimp is that, while the service is incredibly robust and functions well for the most part, there are occasions when it doesn’t. When this happens, it can be difficult to debug. Some other email marketing systems are better at handling errors than MailChimp, so if you’re looking for a service that doesn’t have many flaws, this might not be the best option for you.


Another tried and tested email marketing system is ConvertKit. The service offers a free plan with limits on the number of subscribers and automated emails that you can send out, and a paying-membership plan that allows you to send unlimited emails with the ability to track open rates, click through rates, and conversions. The free plan allows for up to 1000 subscribers and 20 automated email campaigns per month. The paid plan allows for unlimited subscribers and 30 automated email campaigns per month. You can also choose to upgrade to the paid plan at any time.

ConvertKit was launched in 2014 and, since then, has raised more than $15 million in funding from well-known investors like Arthur Ventures, Spark Capital, and First Round Capital. This gives you some indication of the type of company that they are, and it also tells you that this is a service that you can rely on.

The big difference between ConvertKit and some of the other email marketing services mentioned here is that ConvertKit is a standalone application. This means that you don’t need a website to use the service, and it also means that you can use it even if you’ve never done so before. This makes it much more accessible for the regular user who might not be tech-savvy.


If you’re looking for a simpler solution, you can’t go wrong with AWeber, which was originally launched in 2011 and is now owned by Amazon. It’s incredibly popular among bloggers because it’s so easy to use and set up. AWeber offers a free plan with up to 500 contacts and automated emails, as well as a paid plan with everything you could want from an email marketing system, including batch email campaigns, segmentation based on interest, and A/B testing.

AWeber’s success in the market can be attributed to a combination of factors, but it’s important to note that this service is incredibly easy to use and provides an excellent user experience. In fact, if you’ve never used an email marketing service, AWeber is a great place to start because it makes getting set up and started on the right foot much simpler. One of the biggest selling points of AWeber is that it’s very straightforward to use and even the most tech-inexperienced person will be able to get up and running quickly. Plus, this service is compatible with all major email clients, so you don’t have to worry about whether or not your email client of choice will be compatible.

AWeber is a great option for anyone who is just getting started with email marketing or who wants a no-frills solution that doesn’t ask too many questions. While it doesn’t offer the most robust features, it still performs well enough for the majority of users, and it’s completely free, which makes it a no-brainer for anyone who is looking for an email marketing solution.


The granddaddy of them all, Hootsuite started life back in 2006 as a simple and straightforward social media dashboard that allowed for easy management of multiple accounts, following and getting followed, and the ability to schedule posts in advance. As the tool evolved, it began taking on new features that made it much more appealing and useful to larger audiences. In 2019, Hootsuite had over 500 million monthly active users, which gives you some indication of the scale of this service, not to mention its popularity. The next phase of Hootsuite’s development should interest anyone who is looking for a robust, yet simple to use, social media dashboard.


If you’re looking for a content curation tool that can help you discover the hottest topics and content across social media, you can’t go wrong with BuzzFeed. This is the case even if you’re not a content creator, because BuzzFeed can help you find relevant content to share, comment on, or use in other ways.

With over 200 million monthly active users and a broad spectrum of content, from sports to lifestyle, culture to science, and everything in between, BuzzFeed is the go-to source for pretty much any type of content you can think of. If you want to use the platform to share your content, you’ll need to have a reasonably large following already. But even if you don’t have any content to share, you can benefit from BuzzFeed’s vast collection of content each and every day.

A popular option among journalists, bloggers, and content creators, Buzzfeed is another great choice for anyone who wants an easy way to keep track of what’s new and relevant across social media. Plus, this option allows you to discover and digest content in a way that suits your needs. This is significant given that different social platforms like YouTube and Twitter have evolved to become something more than just social platforms – they’re highly customizable tools built around a central idea (e.g., watching videos on YouTube, following people on Twitter), which means that content discovered on one of these platforms may not be useful or appealing to you if it was designed for someone else.


An interesting option for those who are looking for an all-in-one solution, and for anyone who is actively involved in social media, is Buffer. This is a stand-alone app that can be used to schedule posts in advance and to track the performance of posts published in the past. Like many of the other services on this list, Buffer allows for a basic free account with up to 500 contacts and posts, or you can pay a monthly fee to gain access to all the features.


SquareSpace is an easy to use and very popular landing page tool that was founded in 2006 and is now owned by Shopify. SquareSpace allows you to create fully-functional landing pages with a simple drag-and-drop interface that even the most inexperienced web designer can figure out. Once you’ve created your landing page, you can then incorporate various components, such as pricing tables, product tables, FAQs, and more – all of which can be fully integrated with your website’s design. With over a million active users each month, this tool is definitely popular, and it’s available in a variety of different sizes, so you’re sure to find the right one for your needs.


Now, this is an interesting case. While we’re on the subject of landing page builders, let’s not forget about Shopify, the e-commerce platform that was founded in 2006 and is now owned by Amazon. This option is perfect if you already have an established e-commerce store, because it allows you to focus on what you do best – running your business – while giving you a fully functioning, digital storefront that you can use to sell your products online. You can have a professional-looking storefront up and running in no time at all.

This is one option that even tech-savvy individuals might find valuable, especially if they’re looking for a no-frills, yet still professional-looking solution.

Scroll to Top