It’s no secret that email marketing is a popular and effective way to communicate with customers. According to HubSpot Blogs research, 83% of consumers have purchased something after receiving an email campaign ad. Further, 71% have made a purchase or taken some action after being exposed to an email campaign. When designing your email marketing strategy, it’s important to consider how tech-savvy or computer-literate your audience is.
If you’re looking to increase your reach and grow your business, the first step is to consider how tech-savvy your audience is. From there, you can design your content strategy and determine what platforms to use.
Know Your Audience
The first step to using email marketing to grow your business is to consider your audience, and what they value. To design the most effective emails, you first need to know three things:
- What do they value?
- What are their pain points?
- How can you solve their pain points?
By understanding your audience’s values, goals, and expectations, you can craft persuasive and engaging marketing messages that will drive action and growth.
Design Your Content Strategy
When designing your content strategy, you need to determine what will capture your audience’s attention and compel them to take action. You can use various tools to help you determine the optimal content for your campaigns. For instance, you can consider using Google Trends to easily discover the frequency that your chosen keywords are searched for online.
Additionally, you can use Google Analytics to track the behavior of your audiences and determine the ideal content for each campaign. For example, you can use the Behavior Analytics reports to track the behavior of your website visitors and gain valuable insights into what content they are engaging with and why.
Decide on the Platforms You’ll Use
With so much of a consumer’s life tied to their mobile phone, it’s no surprise that nearly all marketing activities revolve around mobile. However, not all mobile users are created equal, and it’s important to consider your target audience when choosing a mobile-optimized platform.
For example, if you’re marketing to millennials, you might want to consider using platforms like Shopify, MailChimp, or HubSpot because most millennials are tech-savvy and use these apps on a regular basis. Additionally, these platforms make it easy to design engaging emails that work on any device.
Create Email Marketing Campaigns
Once you’ve decided on the platforms you’ll use to distribute your content, you can create email marketing campaigns to distribute your messages. To successfully implement an email marketing campaign, you need to consider several key points:
- The subject line of the email.
- The body of the email.
- The calls-to-action (CTAs).
- The design of the email.
- The frequency of the email.
- The content within the email.
To create an effective email marketing campaign, you need to consider your target audience and what will resonate with them. When crafting your subject line, it’s important to keep in mind the five words that people are most likely to use to describe an email: “action”, “urgent”, “relevant”, “value”, and “solution”.
Additionally, you can use Google Ads to help you discover potential keywords for your campaign. Simply put, Google Ads allows marketers to run ads and gain website visitors for free. Therefore, this is a great place to discover keyword ideas to incorporate into your content.
Measure the Results of Your Campaigns
The only way to determine the effectiveness of your marketing efforts is with metrics. For instance, you can use Google Analytics to track the results of your campaigns. With this tool, you can segment your data by converting clicks into leads, and determine the effectiveness of each campaign.
Additionally, you can use open- and paid-surveys to gain feedback from customers on marketing pieces and new products. Survey tools like SurveyMonkey and Qualtrics make it easy to create and distribute surveys to thousands of prospects in a matter of minutes.
Use Technology To Your Advantage
If you’re looking to take your marketing automation to the next level, you can use technology to your advantage. For example, you can use tools like Google Forms or SurveyMonkey to collect responses from your audience or customers. Then, you can use an email marketing service like ConvertKit to send automated emails to your leads.
Additionally, you can use automated email marketing software like HubSpot to build and send campaigns to a list of email addresses. With this tool, you can automate marketing tasks and gain a deeper understanding of the effectiveness of your campaigns.
If you’re looking to grow your business with email marketing, you can use the above tips to get started. Additionally, it’s important to make sure that you develop and nurture a good email relationship with your customers. To do this, you can use email marketing services to track and monitor the performance of your campaigns. Doing this can help you identify which email messages are resulting in the most engagement and action.