Email marketing is a type of marketing that uses email to deliver marketing messages to customers.
While there are many ways to attract potential customers to your business via traditional advertising, most businesses rely on online tools to find and keep customers. Email marketing is free and allows marketers to test out different types of messages to see what works best for their target audience.
1. Easy To Use
One of the reasons why MailChimp is the market leader among email marketing platforms is that it is extremely easy to use. Even non-technical users can set up and run effective email marketing campaigns using the tool. The intuitive and user-friendly interface allows even beginners to create and send professional looking emails quickly and easily. The drag and drop functionality makes it simple for even non-techies to create engaging content without needing any technical skills.
Aside from being easy to use, MailChimp offers a plethora of features that make it a go-to choice for marketers. Its unique ‘Smart Capture’ tool makes it easy for business owners to identify and reach the right audience. With Smart Capture, you can choose from 50 different targeting options that can be applied to an email list to target specific groups of customers.
Marketers can take advantage of MailChimp’s scalability by setting up a free account and creating lists to distribute their marketing materials to. Lists can be public or private, and are completely free. There is no limit to the number of lists that can be created. A single list can contain up to 500,000 email addresses and growing.
Once a list is created, marketers can send out emails with a variety of content such as; product announcements, special discounts, or even just a simple ‘Welcome!’ to the list. The emails are customizable and can be used for marketing any product or service.
The ability to scale allows marketers to send out a massive number of emails and track the results of their campaigns without risking overflow. It also makes it simpler for marketers to send out regular emails and avoid spamming.
3. Has A Narrow Focus
The beauty of MailChimp is that it has a very specific focus. Not only does it offer a reliable platform to send out marketing emails, but it also provides the tools to create highly targeted campaigns. This means that as a marketer, you can choose from a range of options when creating your list, and the tool will do the rest – ensuring you reach your target audience without having to over-lap with other groups.
MailChimp’s goal is to make email marketing easy, and by keeping things simple, they make it accessible to any business. The best thing is that because their focus is on providing customers with a reliable and easy-to-use tool, they keep on adding new features and expanding their service to meet the needs of customers. This focus on customer experience makes MailChimp stand out from the crowd.
4. Has A Huge Ecosystem
Another reason why MailChimp is the #1 choice for email marketing is that it has a massive ecosystem of over 200,000 active members and growing. The size of the community is testament to the fact that the tool is doing something right. There are plenty of helpful members within the MailChimp community if you get stuck at any point during the process. You can also access online forums where you can get advice from marketers and community members who are willing to help.
The fact that the ecosystem is so large ensures that you will find a suitable email marketing tool for your needs. The tool is filled with useful features that make it easy for customers to get the most out of their account. These include auto-responders, landing pages, surveys, and more. All these features are complimentary and are provided by the ecosystem.
5. Has A Free Trial
No other email marketing tool comes with a free trial as part of the service. Even the paid services have a ‘Try It’ button that you can hit to get started. This makes it simple for potential customers to test out the tool and see how it works without needing to spend a dime. The free trial also allows marketers to test out different types of content and tactics before committing to a paid plan.
Considering that most email marketing tools require a paid subscription to actually send out emails and track results, the free trial is a great way to find out if email marketing is right for your business without risking any financials. Just make sure that you cancel the subscription before you use up all your allotted free trials.
6. Has An Active Development And Support Team
It’s not unusual for tools to have support teams that work behind the scenes to keep the product updated and functioning smoothly. MailChimp is no exception. The development and support teams are always working hard to add new features to the product and respond to customer queries as quickly as possible. The fact that they are proactive with its development means that users don’t have to worry about being left in the dark when it comes to updates.
The constant development and support for the product shows that MailChimp takes its role as a tool for customer engagement seriously, and it shows in the results. The product is always expanding and evolving to fit the needs of customers, ensuring that it stays fresh and interesting for customers who use it regularly.