Email marketing is one of the most popular and effective ways of reaching out to customers. It is a popular channel for brands to connect with consumers due to its low-cost setup and its measurable results. However, running an email marketing campaign can be tricky. You have a lot of stakeholders that need to be satisfied – from your marketing team to the list of people you send the emails to. As an owner of a marketing agency, you have a special role to play in the success of your client’s email marketing campaigns. You need to be able to effectively communicate strategy to the team, manage the various stakeholders, and ensure that each person’s input is considered when planning and executing the strategy. Let’s take a look at how you can manage your email marketing team and ensure that each stakeholder is satisfied with the results of the campaign.
Set A Budget And Create A Marketing Plan
One of the first things you need to do is set a budget and create a marketing plan. Just because you have a certain amount of money to spend on marketing doesn’t mean that you should limit yourself to a handful of techniques and strategies – you need to set a broad strategy that will guide your marketing efforts and help you reach your target audience. Setting a budget and creating a plan will also help you identify opportunities to cut costs and leverage on existing platforms and resources.
Decide How You’ll Measure The Success Of The Campaign
Another important thing to do before you start your email marketing campaign is to decide how you’ll measure the success of the campaign. There are many different ways to measure the success of an email marketing campaign, so you need to consider what approach will be the best for your business. Some businesses, like HubSpot, offer in-house tools for marketers to track their success – but that might not be the case for all businesses. If you’re just starting out, it’s a good idea to look at some of the most popular methods of measuring marketing success and see which one works best for you.
Determine The Role Of Each Stakeholder In The Success Of The Campaign
Determining the role of each stakeholder in the success of the email marketing campaign is essential. Just because you have a certain person in mind to oversee the strategy, execution, and results of the campaign doesn’t mean that they’ll fit the role perfectly – you need to consider everyone’s expertise and experience and decide what their responsibilities will be in the campaign. Having clear roles and responsibilities will help you manage the different expectations and ensure that everyone is working toward the same goal.
Hire, Develop, And Motivate A Team Of Marketers
The last thing you want to do is to throw money at a list of freelancers or independent contractors and hope for the best. You need to be careful about who you choose to work with because there are a lot of bad eggs in that basket. Instead, you want to work with a team of marketers that are experienced, talented, and driven to succeed – people who want to be part of something bigger than just providing a service and making a quick buck. Hiring A Team Of Marketers To Manage An Email Marketing Campaign
There are a lot of benefits to hiring a team of marketers to help you manage your email marketing campaign. Not only do you have a dedicated group of individuals working toward a common goal, but you also have the flexibility to scale up or down as needed. Hiring additional team members as needed isn’t a hard thing to do, either – you can utilize online platforms, like UpWork, to find skilled marketers who can get the job done.
Monitoring Key Metrics
To ensure the success of your email marketing campaign, you need to be able to monitor key metrics. One of the most important metrics to track is open and click rates – the former measures the number of people who opened the email, while the latter measures the number of people who clicked on a specific link or element in the email. You should also track the behavior of people who have already signed up for your list – did they receive the email they were expecting, and did they like what they saw? Monitoring And Measuring The Success Of An Email Marketing Campaign
The metrics that you track will vary based on the objectives of your campaign. If you’re looking to grow your email list, you’ll want to track the number of people who signed up for your list and the number of people who opened the email – this will help you determine whether or not you’ve reached your audience and whether or not they’re interested in what you have to say.
Using A CRM To Manage Your Campaign
If you’re using an email marketing software platform, like HubSpot or Marketo, it’s important to remember that they were specifically designed to help marketers manage their email campaigns – which you certainly are if you’re reading this article. These types of platforms have a CRM (Customer Relationship Management) component that stores contact information, email marketing correspondence, and other campaign-related data. It can be difficult to track all of this information manually – which is why you should consider using a CRM to store and organize your email marketing data so you can easily monitor the progress of your campaign.
Managing Your Stakeholders
One of the primary responsibilities of a marketer is connecting with consumers and engaging them into action – this involves building a relationship with the person reading your email, understanding their needs and offering them the best solution possible. To do this you need to consider everyone involved in the process – from the content creators to the list of people you send the emails to. You’ll be coordinating with stakeholders and ensuring that everyone is kept in the loop as you strategize and implement the campaign. Managing Your Stakeholders In An Email Marketing Campaign
You need to consider everyone’s role in the success of your email marketing campaign and be able to clearly define each person’s responsibilities. Having clear roles and responsibilities will help you manage the different expectations and ensure that everyone is working toward the same goal.
Using Automation To Manage Your Campaign
The more you can automate the tasks associated with your email marketing campaign, the more you can scale up as needed. Using an email marketing platform that supports automation, like MailChimp or HubSpot, can help you save a considerable amount of time. You can set up automated emails to go out based on the actions of individual customers or you can have emails send out to a list of people at regular intervals – this way you won’t have to worry about manually sending out the emails when the content is created.
Determining The Marketing Tools You’ll Need
In addition to establishing a budget and a marketing plan, you’ll also need to determine the various tools you’ll need to effectively manage your email marketing campaign. One of the main things you need to consider is the list of people you’re sending the emails to. In order to have the best possible results from your campaign, you need to choose a tool or platform that matches your target audience.
Your email list is one of the most important parts of your campaign, so you need to make sure that the tool you choose can integrate with your existing database. Some platforms, like MailChimp, have free tiers that you can utilize, while others, like HubSpot, offer various pricing plans – so you need to determine what fits your needs.
Choosing The Right Content
One of the most important aspects of any email marketing campaign is the content you use to promote the product or service. You need to choose content that is relevant to your target audience and will engage them into action – this means that the content needs to match what they’re looking for and fit within the expectations of the user.
If you’re just getting started, it’s a good idea to choose content that is already proven to work – you don’t want to waste your time creating content that won’t perform as expected.
As you become more experienced, you can experiment with different content types and combinations to see which ones work best for your particular audience. For example, if you’re targeting small businesses, you may want to consider using a combination of inbound and ecommerce marketing methods to grow your customer base.
The Differences In How To Manage An Email Marketing Campaign
Every business is different, and what works for one business may not work for another – even if both businesses are in the same industry. Just because one business owner decides to implement an email marketing campaign does not mean that the same approach will work for your company.
There are many different ways to approach the task of managing an email marketing campaign, and it’s important to find what works best for your company and staff.