If you are reading this, I assume you are either already active in email marketing or are planning on getting involved. Congratulations!
You are among the millions of business owners who know the power of a well-executed email marketing campaign. Despite all the technological advances that make it easier than ever to get the word out there to your customers, the role of the marketer has never been more crucial.
Email marketing is a proven channel to generate leads, engage with customers, and grow your business. However, if you are new to email marketing, you might not know where to begin. That’s where we come in!
In this article, we will discuss the five most effective email marketing techniques that can help you grow your business.
Experiment With Different Subjects
Just like with most marketing strategies, the best results often come from experimenting with different approaches and analyzing the results.
As a rule of thumb, you should avoid using the same tactics over and over again. Why? Because you never know when you are going to hit a nerve with a particular subject line or a particular offer. Your competitors might be working on the same principle and are using successful variations of these tactics to generate leads and grow their businesses.
One important thing to keep in mind is that you are not limited to one tactic. It is absolutely crucial that you experiment with different approaches and find what works best for you.
Keep Personal Touchstones At The Center Of Your Marketing Channels
If you are all about success, you might want to keep your touchstones at the center of your marketing channels. Why? Because they give you a sense of consistency while still allowing you to explore new techniques and diversify your strategies.
For instance, you could experiment with different offer tables or try out different subject lines for your email marketing campaigns. One thing is for sure – you are constantly evolving and adapting as a marketer. Your job is never done!
Along these lines, don’t be afraid to try out different platforms or use various channels to disseminate your message. The more you experiment, the better your results will be.
Use Personal Stereotypes Early On
One of the things that might be stopping you from getting the results you want is an unconscious bias. In other words, your brain is looking for reasons to justify your opinions and previous experiences rather than accepting new information or ideas.
A way to combat this is by incorporating personal stereotypes. Using language or examples that reflect your own experiences or those of individuals close to you can help to change how others perceive you. Early experiments show promising results.
Use Storytelling To Captivate
Have you ever read a business newspaper or a magazine and seen a headline or an article that simply said, “The Most Popular Product Is…”?
The answer is almost certainly yes. Chances are, you are seeing the results of a marketing experiment of some kind. These sorts of headlines and stories are commonly attributed to Norman Vincent Peale, the author of “The Power of Positive Thinking.”
Even if you don’t consciously use storytelling in your marketing material, you are probably telling a story with your brand. Why? Because you want to engage your audience and make them connect with you. The better you do this, the more likely they are to become fans or followers. So, in a way, you are practicing retail storytelling.
There are several benefits to using stories in your marketing material. First, they make it easier for the reader to relate to or understand the content. Second, using stories allows you to highlight a particular moment in time. Third, you can demonstrate a pattern or increase a trend by tying it to a significant story.
Use Humor
If you try to tell the story of your product or service in a serious or overly formal manner, you are probably going to come off as dull and uninteresting. Humor is one of the universal languages that can help to break down barriers and bring people together. It is therefore imperative that you try and incorporate humor into your marketing material.
If you are not naturally funny, you can practice and learn how to be more humorous. Why? Because when someone cracks you up, it is usually because you are saying or doing something extremely funny. So, by being able to consciously harness humor, you are automatically expanding your repertoire of humorous content.
There are various ways in which you can incorporate humor into your marketing material. You can start by making a list of funny anecdotes or anecdotes about your product. Next, you can interview experts in your industry to get their take on the subject. Then, you can write and perform fake product reviews to make your content more entertaining.
Avoiding Common Email Marketing Pitfalls
When you are starting out, it is important to avoid common email marketing pitfalls. These are the mistakes that new marketers and seasoned veterans alike make, and it is important that you don’t make these mistakes because they will only hurt you in the long run. Here are the 5 most common email marketing mistakes that you should avoid.
Not Testing Different Subjects And Offers
If you are just throwing a dart at a wall and seeing what sticks, you are probably going to end up with a whole lot of meaningless emails in your inbox. Why? Because the easiest way to generate email marketing material is simply to use the same tactics over and over again. Although this might seem like a quick and easy way to make sales, it can actually hurt you in the long run. Why? Because you never know what will work best for your target audience. If you keep doing the same thing, you are limiting the potential reach of your marketing material.
Not Keeping Personal Touchstones At The Center Of Your Channels
As we discussed in the previous point, your unconscious bias might be clouding your judgement. To combat this, you can keep your personal touchstones at the center of your marketing channels. Why? They help to keep you grounded while also allowing you to explore new techniques and alternatives.
For instance, you could try out a different approach with a particular subject line or offer, or you could experiment with different call-to-actions (CTAs) or conclude clauses. One important thing to keep in mind is that you are not limited to one method. As a marketer, you are always evolving and adapting to stay ahead of the curve. Don’t be afraid to try out new things because in the end, this is what will help you to grow your business.
Not Incorporating Humor
If you try to tell the story of your product or service in a serious or overly formal manner, you are probably going to come off as dull and uninteresting. Humor is one of the universal languages that can help to break down barriers and bring people together. It is therefore imperative that you try and incorporate humor into your marketing material.
If you are not naturally funny, you can practice and learn how to be more humorous. Why? Because when someone cracks you up, it is usually because you are saying or doing something extremely funny. So, by being able to consciously harness humor, you are automatically expanding your repertoire of humorous content.
Not Incorporating Storytelling
Have you ever read a business newspaper or a magazine and seen a headline or an article that simply said, “The Most Popular Product Is…”?
The answer is almost certainly yes. Chances are, you are seeing the results of a marketing experiment of some kind. These sorts of headlines and stories are commonly attributed to Norman Vincent Peale, the author of “The Power of Positive Thinking.”
Even if you don’t consciously use storytelling in your marketing material, you are probably telling a story with your brand. Why? Because you want to engage your audience and make them connect with you. The better you do this, the more likely they are to become fans or followers. So, in a way, you are practicing retail storytelling.
Not Using Personal Stereotypes
One of the things that might be stopping you from getting the results you want is an unconscious bias. In other words, your brain is looking for reasons to justify your opinions and previous experiences rather than accepting new information or ideas. Have you ever had this experience where someone says something funny and you immediately feel the need to defend your favorite beverage or food item?
A way to combat this is by incorporating personal stereotypes. Using language or examples that reflect your own experiences or those of individuals close to you can help to change how others perceive you. Early experiments show promising results.