In the world of digital marketing, email marketing templates are the Swiss army knives of sorts. They may not be glamorous, or sparkle like diamonds, but they are essential to have in your toolkit.
Whether you’re just starting out or you’re already a seasoned marketer, you’ll find a use for email marketing templates. Thanks to the prevalence of automation and email marketing tools, pulling together a marketing campaign can be a quick and easy process.
Here, we’ll run down 10 reasons why email marketing templates will help you grow your business.
1. They Make Everything Simpler
We’ve all been there. We’ve all opened up a brand new email account on a fresh new device. Heck, maybe we’ve even tried using a Gmail app password for the first time and immediately regretted it. Never again!
Once you’ve established your account, it’s time to dive into your inbox and get to work. Before you know it, you’ve read an entire email marketing campaign and are already drafting your next one. And that’s the magic of email marketing templates. They make the entire process easier. You’re not forced to come up with an idea, write the script, and then find a distributor. That’s a ton of work!
With a well-designed email marketing template, all you need are your email subscribers, a few quick clicks of the mouse, and you have a ready-made marketing email with multiple variations that you can send out to your inbox.
2. They Free You Up To Focus On More Important Things
Like with most other tools, when you have a lot of things going on, it can be hard to keep track of them all. Now, as a marketer, you might be shooting emails out to your database nearly every day. It’s easy to get overwhelmed and lose track of what needs to be done. By using a few email marketing templates, you can have all the content ready to go. You won’t need to waste time hunting down your latest ideas, or wishing you had someone to handhold you through the process. You can just get to work and forget about it.
Email marketing templates come with a standard look and feel. When you send out an email with a standard design, it will pop out as unique as each and every other. By having hundreds or thousands of similar emails, you’re able to streamline your work and not have to worry about details getting lost in the shuffle. The more you use email marketing templates, the more you’ll see them come up with new ideas and ways to make your life easier. So, it’s a mutual win-win situation.
3. They Cut Down On Unnecessary Back-and-Forth
One of the biggest pain points for any marketer is having to reestablish contact with someone after they’ve been ignored or overlooked. Whether it’s a pitch that went unnoticed, a web form that went unresponsive, or a database that went cold, it’s essential to be able to get in touch with these people so that you can get the interaction you need.
With an email marketing template, you’re essentially mass-producing emails that look the same but have small variations based on the information you include in the subject line or body of the email. Just make sure that the emails you send out are relevant to your subscribers and that you’re keeping up with the pace of the times. If you’ve sent a dozen or so batch emails, you might consider reading up on email marketing trends so that you can keep up with the times and what your audience is looking for.
4. They Allow You To Experiment
As a marketer who’s been around for a while and has established solid email communication with a large database, you’re probably well aware that one mistake equal to 100 failures. What this means is that if you make one single error while sending out an email campaign, you could potentially lose the entire thing. It’s essential to be able to experiment with things and not end up in a situation where you’re forced to start over from scratch. Luckily, email marketing templates make this process easier. They allow you to get quick results without committing multiple errors.
5. They Help You Measure The Results Of Your Marketing Efforts
Measuring the success of your various marketing efforts is essential to determine how much you should be doing and if you’re reaching your target audience. Not all marketing is created equal, and oftentimes, it’s difficult to determine how much certain tactics have contributed to the overall success of a campaign. Email marketing templates make this process a lot easier. You’re not tied to specific metrics like ‘sales’ or ‘leads’. Instead, you have access to detailed analytics that can help you pinpoint the effectiveness of your campaign.
If you track the numbers, you’ll notice that a lot of your emails end up in the trash. However, that’s your fault, not the company’s. It’s essential to check your email performance on a continuous basis so that you can make sure that you’re keeping up with the times and aren’t becoming irrelevant. If you notice that you’re going unanswered or that your open rates are decreasing, it might be time to reset your email marketing strategy and try a different approach. Although this may hurt your feelings, it’s a good thing in the long run because you’ll grow as a person and be able to better serve your audience. And that’s what’s most important.
6. They Help You Cut Costs
Email marketing is a pricey business. It can cost a lot to purchase specific email lists, and even more if you want to send out regular mailers for businesses that don’t offer free samples. Additionally, the costs associated with running an email marketing campaign can add up quickly. The fees for email service providers like MailChimp and HubSpot range from $5 to $20 per month, and depending on the volume of your emails, this amount can add up quickly. You might also consider setting up a billing account with a company like Stripe so that you can charge your customers directly from your bank account.
Email marketing is a necessary evil in the world of digital marketing, and it’s important to keep in mind all the pros and cons before you decide to get into the habit of sending out multiple email blasts daily. One of the biggest cons is that without a doubt, it is the most labor-intensive form of digital marketing out there. Don’t expect to grow your business by sending out tens or hundreds of emails per day. It won’t happen. However, with the right tool and a little bit of patience, you can cut down on a lot of the drudgery and send out a steady stream of emails that will start to pay for themselves in tiny bites.
7. They Make It Easier To Find Clients/Customers
If you’re looking for new clients, designing a brand new website can be a pricey and time-consuming process. Once you’ve got your site up and running, it’s time to start marketing it. How are you supposed to find potential customers without any online listings or a way to gain credibility? Thanks to the interwebs, that task is a lot easier. You can design any type of website you want for free, and all you need is a computer and an internet connection.
If you’re looking for customers, it’s a bit more complex. You’ve got to find a way to gain their trust so that they’re inclined to spend money with you rather than your competitors. But, that can be a lot easier said than done. Once you’ve gained their trust, it’s time to up-sale or cross-sell their products. You can’t do that from a website; you need to be in the same room as the person you’re trying to sell to. So, in a way, designing a website simply for marketing purposes is a bit of a lose-lose scenario. You can’t control how people feel about your product or service, and you can’t force potential clients to listen to your pitch. All you can do is offer a great product and gain their trust through your own actions. Designing a website or getting a brand new storefront isn’t for everyone, but it’s worth the effort if you want to see success.
8. They Help Keep Track Of Trends
We’re all guilty of it. We look at other industries and think, ‘What would make them so successful? Why are they dominating the market? What’s the secret to their success?’ Designing a business around a specific niche can be a lucrative strategy, but it also has a lot of pitfalls. One of the biggest is that you’re limited by the amount of people who are already in your niche. If you want to grow your business, it’s essential to find ways to reach people who aren’t yet aware of your product or service.