How to Create a Custom Email Template for Real Estate Marketing

I don’t know about you, but I always feel more comfortable emailing businesses rather than individuals. The whole process is a bit more professional, and there’s a greater chance that I’ll get a response. That being said, it’s not always the case, and sometimes I’ll have to go through tons of’sales’ people in order to talk to the owner of the company. When that happens, I usually end up frustrated and annoyed.

With that being said, there is still a way to make the process a little more convenient and/or efficient. One of the best things you can do for yourself is to create a custom email template for real estate marketing. When an agent or broker sends out emails regarding a client, you’ll know exactly what they’re talking about because you’ve got the same email format in mind whenever you write a new message. It makes it so much easier to have all those emails in one place and to keep things consistent throughout the whole process. 

To be able to create your own custom email template, you’ll need to have a look at the different aspects that go into making it a useful tool in your arsenal. Let’s take a quick look at each of them.

Use Personalized, Powerful Handwritten Signatures

This one might seem obvious, but it’s amazing how many emails I get that are simply an attempt to sell me something. Even more amazing is that most of those emails don’t have hand-written signatures at the end. It’s 2017, people! A hand-written signature is the ultimate business card. It means the person who wrote the email actually took the time out of their day to write you a personal message. And usually, those messages are pretty powerful and, well, personal. You wouldn’t want to miss out on that kind of special connection with a business.

Create Convertible Footers

A footer is the text at the bottom of an email. Most people ignore them, but they’re actually a fairly important part of the message. They can work as a standalone piece or they can be used to link to other materials, like websites or attachments. The most important thing is that you make them easy to convert to whatever you need. You can use a footer to link to a blog post, an online store, or even an infographic. They can also contain promotional material, like a special discount or deal. You can use a footer to create a quick and easy to follow guide or walkthrough for a complicated process.

Include Visuals To Make The Emails More Attractive

People love visuals, and including any kind of image in an email can help increase the odds of it being glanced over or skipped past completely. The key is to make the images relevant to the subject matter of the email. For example, a real estate company may want to include a picture of a luxury apartment they recently sold. That image would be more appropriate for a marketing email than an email asking for donations. But even images that seem unrelated can be relevant in some way and can help boost a business’ image. For example, an email promoting wildlife conservation may want to include a picture of an animal.

Keep Everything To The Point And Concise

Long, rambling emails are the worst. They make the reader work hard to keep up, and often times, they end up being completely unproductive. Try to keep your emails short and sweet. Even if you’re asking for money, you don’t need to go on for a thousand words. A simple and clear “please donate to my shelter” will do just as well.

Use Keywords And Phrases Throughout The Text

If you’ve ever done any SEO (search engine optimization) before, you’ll know that the correct keywords and phrases need to be included in the right places in order to ensure your emails get opened and, ultimately, donated to. The same goes for your RSS feeds, social media posts, and website copy. All of these elements, when done correctly, can help drive more exposure and interest in your cause. The more interest you can generate, the more you’ll be able to raise money for your cause. So, make sure you include relevant keywords and phrases wherever you can.

Don’t Forget About The Subject Line

The subject line of an email is arguably the most important part of the email. It’s what draws the attention of the recipient in the first place. And just like with the rest of the email, you want to make sure that it’s an attention getter. You don’t need to have the most creative subject line in the world, but it helps to have a unique and powerful one. The trick is to make sure that it’s not too long and includes keywords and phrases that will help bring in the right sort of leads.

Use Automated List Builders To Scalable Email Distribution

There are many reasons why you might want to automatically distribute your email. You might want to send out periodic emails regarding an event or campaign. You might want to follow up with everyone who donated to a specific crowdfunding campaign. Or perhaps you want to send out a last-minute appeal before a certain deadline.

Whatever your reason for wanting to distribute your email, there are automated list-builders that can help you. They can take care of all the boring yet essential tasks so that you can focus on growing your audience and engaging with your community. The best part is that they can scale with your needs. So, no matter how big or small your list becomes, they’ll still be able to handle it effortlessly. All you need to do is provide them with your email addresses and let them do their magic.

Make Sure Your Analytics Are Up To Date

Even if you do all the right things in terms of the content and the distribution of your email, you’ll still end up wasting a lot of time if you don’t know how well your efforts are paying off. One of the best things you can do for yourself is to make sure that you track the results of your marketing efforts efficiently. This may mean looking at things like click-throughs, unsubscribes, or bounced emails. The key to making sure you’re getting the most out of your email marketing efforts is simply following the instructions laid out in your analytics platform. If you prefer Google Analytics, you can find a quick tutorial here. Otherwise, you can find plenty of information and tips for the other major platforms, like Mailchimp, here and here.

Use Your Blog To Build An Audience

Blogs can be quite the useful tool when it comes to building an audience. Especially if your interests and the things you write about align well. For example, let’s say you’re a fashion blogger. You might want to write an article about the summer 2022 trends in fashion. However, you can’t predict what will be fashionable a year from now, so you use your blog to help keep you ahead of the curve. You constantly post articles regarding fashion trends as they come in. And because of this, you’ve been able to establish yourself as an authoritative voice in your industry. People come back for more because they know they can trust you to have the latest and greatest news concerning fashion. 

Use Your Social Channels To Build An Audience

You may not always want to rely on one platform to promote your blog or website. Sometimes, you may want to use multiple platforms, like Twitter, Instagram, and LinkedIn, to reach the most people possible. This is especially useful if your chosen platform is somewhat obscure or specifically for a certain group of people. For example, if you run a fashion blog but you want to target men who love vintage fashion, you may want to use platforms, like TikTok, to reach people who identify with that style.

Use Email Marketing To Grow Your Business

Email marketing isn’t just about sending out a couple of boring emails regarding real estate; you can use it as a tool to grow your business. If you’ve got an email list of subscribers who want to hear from you, you can use that to promote your products and services. Or, if you’ve got an informative or interesting blog post scheduled for later this month, you can use email marketing to drive traffic to it. The possibilities are endless.

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