1. Flat Email Marketing Template
With the introduction of email marketing tools such as MailChimp, HubSpot, and LeadSquad, creating an email marketing campaign has gotten much easier. These applications make creating a professional-looking email much more convenient. Using a free email marketing template is a great way to save time while still maintaining high quality.
Flat email marketing templates allow for simple and quick customization which makes them ideal for use as a starting point for a marketing campaign. Moreover, using a free email template means your message will be able to reach the largest audience possible. If you’re looking for a no-frills, yet highly effective way to advertise your business, you can’t go wrong with a flat email marketing template.
2. Minimalistic Email Marketing Template
Creating a successful email marketing campaign can be difficult. The key is to find a way to engage your audience and keep them interested in what you have to say. A good email marketing template will incorporate the following:
- Short, snappy subject lines
- An email’s design is as important as how it functions
- A call-to-action (CTA)
- High-quality content
- Various design elements to keep the eye interested
- Simple and easy to customize
- Thought leadership/positioning
- Conversational design
- Clever copy
- Mobile-optimized design
A minimalistic design offers a clean and distraction-free view of your content, with the goal of making the reader more inclined to read your email. When designing your email marketing template, keep the above elements in mind, and you’ll be able to craft a high-quality, and successful email marketing campaign.
3. Customized Email Marketing Template
While you might want to start with a minimalistic design, you might later decide you want to make some changes. Maybe you want to add a design element or alter the overall layout. Whatever changes you make, you’ll have to go through the arduous process of actually building the email and testing it to confirm everything looks good.
A customized email marketing template is one that you’ve actively worked on. Whether you used a tool like MailChimp’s Edit Flow or Typeform, you’ll have some control over the content and design. The ability to make changes and test the results of those changes before going live makes a customized email marketing template ideal for use as a base for a later stage of a marketing campaign.
4. The Listening Email Marketing Template
If you want to get the most out of your email marketing campaign, you should try to find a way to connect with your audience. The best way to do this is by using a listening email template. A listening email template will flag a recipient’s email address as soon as they open it, with the goal of having the recipient engage with your content. Moreover, with a listening email template, you can gauge the effectiveness of your campaign through analysis of engagement levels and other metrics.
Some of the things you’ll want to consider when creating a listening email marketing template are:
- The purpose of the email
- Thecall-to-action (CTA)
- The design
- The copy
- The subject line
- Mobile-optimized design
- Design consistency
- Compatibility with other email marketing platforms (MailChimp, HubSpot, etc.)
The key elements to keep in mind when designing a listening email marketing template are to keep it minimalistic and to use your target audience’s language. For example, if you’re sending an email to an environmental group, you might want to leverage their language of sustainability and use terms such as ‘circular economy’ and ‘Zero Waste’.
Creating and sending a good-quality, effective email is difficult. There are a lot of tips, tools, and techniques out there that can help you craft a winning email campaign, no matter what kind of business you’re in.