How to Get More Customizable Images in Your Email Marketing

If you’re an email marketer, you know how difficult it can be to create content that will satisfy your subscribers. In an effort to make your emails more engaging, you might resort to using stock images that you find on the internet. While this might seem like a quick and easy solution, it also presents several problems.

Problems With Using Stock Photos

The first problem is that using stock photos implies that you don’t have access to unique images. That means you’ll have to find a stock photo that suits your needs and doesn’t cost too much. But even if you do find a unique image that suits your needs, you’re still bound by the stock photo policy of the site you found it on. So you have to get permission to use it and ensure that it is not copyrighted.

Additionally, even if you successfully obtained permission to use an image, it might not be the right size for your needs. Especially if you’re getting ready to send out a lot of emails, you’ll want to make sure that the image is going to look the same in every email you send out. Not to mention that most stock photos lack the right amount of details, which can make them slightly less appealing.

Problems With A Picture’s Focus And Detail

Even if you managed to find a unique image that suits your needs, you might not have managed to obtain permission to use it. Or maybe you found a creative commons image, but it lacks the focus and detail that you’re looking for. In both cases, you’re left with a major problem. Meaning you either have to find another image that suits your needs or learn to tweak the details and bring out the focus that you want.

Problems With Choosing The Wrong Image

Choosing the wrong image can lead you to make mistakes that are difficult to recover from. Especially if you have a limited amount of details to work with (ie: Creative Commons images) you’ll want to make sure that the image you choose is going to look the same in every email you send out. Which means you’ll want to base your choice on a lot of research and experience.

If you choose an image that is either too bright or too dark, you can end up with a lot of problems. Meaning you either have to choose another image or learn to adjust the lighting on your photos.

Why Aren’t My Images From My Phone Justating The Cut-Off Point?

If you’re looking for a quick fix for your email marketing problems, you might want to consider using images that are just the right size for your needs. Meaning they’re neither too big nor small, and they’re proportional to the rest of your content. This is especially important if you’re using a service that automatically cuts off images that are either too large or small. Choosing an image that is either too big or too small can seriously damage your email marketing efforts. Especially if you get a lot of complaints from your subscribers that the image is either too small or too large.

The Solution

If you want to avoid all of these problems, you need to find a solution. And for that, you need to make a list of everything you need to avoid. Start with the obvious stuff first. Like choosing stock photos. Then move on to the more difficult stuff. Like getting the right focus and detail from an image. Then make a list of everything you need to do before you move forward with your project. This way you’ll be able to avoid all the potential problems that come with using stock photos and images.

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