A mailing list is a great way to keep in touch with your friends, family, and others who share an interest with you. When you send out your first ever email to your favourite blog, magazine, or niche site, you’ll realise just how much of an effective tool a mailing list can be. You’ll also find that the list of contacts you make will grow and develop with time.
If you’re looking to grow your email list and want to do it the right way, read on. We’ll teach you how to manage your contact details for maximum growth and impact.
Pro-Tip: Use Multiple Email Addresses
It’s important to use different email addresses for different contacts, groups of contacts, or people you’re trying to reach out to. Doing this helps you ensure that your emails reach the correct inboxes and that you don’t end up in spam or junk folders.
For example, if you run a blog for women and you want to email your subscribers to let them know about a new product you’ve launched or to invite them to an event you’re organising, you can do so by using two different email addresses. Your blog’s email address and your personal email address.
You wouldn’t want your casual writing friends to get involved in your business activities, and you certainly don’t want your formal writing friends to get spammed with deals or offers. Using different email addresses can help keep those types of emails at bay while still ensuring you reach the right people.
One other thing you can do is to create a separate email account just for your mailing list. This way, you can ensure that all your email correspondence is kept separate from your other accounts. This will help you keep your business and personal identities separate while also ensuring that you don’t get clogged up with email.
Make Sure Your Emails Are Easy To Find
If you want your emails to go to the right places, make sure that your contact details are easy to find. This means creating a physical address that people can use to contact you (ideally, an offline address that people can find when they go looking for it).
You can also put a link to your email address or send it along with every other email you send out. The more places your email address is accessible, the more likely it is that people will find it.
Pro-Tip: Use High-Quality Photos
Photos are an important part of any email; without them, people will struggle to get the entire point of the message. However, using low-quality images can work against you. If you’re worried about a loss of credibility due to low-quality images, use a free services such as Canva’s email builder. This way, you can create beautiful, high-quality emails without having to worry about a thing.
Also, make sure that your images are the correct size; otherwise, people may struggle to read your email.
Regularly Test Your Emails
Just because your email looks good on paper or within the web interface of your email marketing platform doesn’t mean that it’s good enough. Always test your emails before you go live with them; this is especially important if you’re using marketing software. When you test your emails, you’ll find that there are a lot of things that you can do to improve them and make them more effective.
Some of these things may be minor, such as fixing spelling errors or rephrasing certain words. However, others may be more substantive such as changing the order of the copy or including a video or other media in your email.
If you want to see what changes you can make to improve the effectiveness of your emails, follow these tips and you’ll be able to send out better emails than ever before.