Email marketing is a proven way to reach your audience, whether you’re a non-profit or a for-profit business. You need to get started with a mailing list to do email marketing right. You also need to find the best way to contact your subscribers. There are many different tools out there, and we’ve curated a list of the best ones that you can use to grow your email list.
AWeber is the biggest name in the email marketing world and the tool used by almost all major brands. It is extremely popular among readers of this blog, as you’ll see from the screenshot below. You can use AWeber to create a sophisticated list of email subscribers who are eager to receive your messages. AWeber is best for small businesses with less than 500 subscribers. For larger enterprises, you can use their paid edition called AWeber Pro.
BlueMailer is another popular email marketing tool that can handle large lists of subscribers. While AWeber is focused on simplicity and usability, BlueMailer is more complex and has a lot more features. Use this tool if you have a significant amount of email marketing experience and know exactly what you’re doing. You’ll enjoy the simplicity of BlueMailer, but you’ll need to spend some time learning how to use it effectively. It’s commonly used by media companies, marketing agencies, and enterprise businesses.
MailChimp is one of the most popular email marketing tools thanks to its ease of use and the widespread availability of webmail clients. It is also one of the original tools and was arguably the inspiration for AWeber and BlueMailer. MailChimp is perfect for beginners, and its free version allows you to send up to 2,000 emails per week to up to 50,000 subscribers. You can make a compelling offer with this tool that will draw in more subscribers than you might think. MailChimp integrates with a variety of other platforms like social media and web forms, making it easy to connect your email list to other marketing efforts. This is especially useful for non-profits and social enterprises that are looking to grow their email lists.
4. Constant Contact
Constant Contact is the webmail client of choice for journalists, bloggers, and other content creators. Their email marketing tool allows them to manage all their communications from one place. The interface is extremely clean and easy to use, making it perfect for people who want to get things done quickly.
Constant Contact is an excellent choice for content creators who want to keep up with the latest trends and technologies. Its marketing automation tools help you create and send personalized emails, and its curated list of web journalists, bloggers, and other content creators who might be interested in your story allows you to get the word out there quickly and with one click.
HubSpot is a massive tool that does everything from blogging to email marketing. Its software is designed to be accessed from any device so that you can stay up-to-date with all your content no matter where you are. HubSpot is also incredibly flexible, so you can use it in a lot of different ways to fit your organization’s needs. The software is expensive, starting at $12 per month, but it provides a lot of value for the money. It’s one of the most popular choices among medium-sized businesses and enterprise organizations who want to track multiple marketing channels from one place.
Marketo is the preferred lead management software for enterprise sales and marketing teams. It allows them to work remotely from any device so that they can stay connected and engaged with customers, prospects, and other team members wherever they are in the world. Marketo’s email marketing tool has a clean interface that makes it easy for anyone to use. Its automation features make it simple to get started with email marketing and then scale up your efforts as you learn more.
If you’re looking for a simple tool that can be accessed from any device, you can’t go wrong with Marketo. Its team leads you through the process of setting up your account, and getting started with email marketing is as easy as 1-2-3.
OptinMonster is yet another email marketing tool from a popular company called HubSpot. It’s a popular choice among HubSpot users because of its easy to use drag-and-drop interface. This tool is best for people who want to get things done quickly. For instance, you can use the tool to create a custom landing page, which you can then use to collect emails from potential customers.
The great thing about OptinMonster is that it’s fairly simple and can be used by anyone, even if they have no background in marketing or email marketing. It comes with a free version that allows you to send a limited number of email campaigns, up to 100 per week. For larger organizations, you can use their paid edition called OptinMonster Pro.
8. Mad Mimi
Mad Mimi is a software tool that was designed specifically for and by women. It is the preferred tool for female entrepreneurs who want to grow their email lists and develop effective marketing and communication strategies. The tool integrates with your existing social networks, like Facebook and Google+, allowing you to share content, links, and events with your audience wherever they are.
Mad Mimi is similar to other email marketing tools in that it provides you with all the templates and graphics you need to get started, but its interface and functions are optimized for female entrepreneurs and marketers.
Pardot is a marketing automation software that does everything from marketing to sales through to delivery. If you’re looking for a tool to help you automate your sales funnel, you can’t go wrong with Pardot. Their email marketing tool allows you to create automated email campaigns that engage with your audience and grow your email list. Pardot is also incredibly flexible, so you can use it in a lot of different ways to fit your organization’s needs. This is especially useful for non-profits and social enterprises who want to track multiple marketing channels from one place.
10. Rapid Email
Rapid Email is a tool that was specifically designed for video and podcast marketers whose content needs to be viewed on a mobile device. It is the only email marketing tool on this list that is not open source. What this means is that you don’t get all the source code for free. You’re instead asked to pay a small annual fee, usually around $50 per year, to access all the tools and features. It offers a simple yet effective way to send bulk emails, and you can make use of its software in a variety of ways, from emailing one person to multiple people within a list.
If you’re a marketer whose content needs to be viewed on mobile devices, you can’t go wrong with Rapid Email. It allows you to create and send fully personalized emails, and its software is so easy to use that even people with no previous marketing or email marketing experience can get up and running quickly.