Email marketing is a form of marketing that can be used to send out regular updates on new products and special offers. When used effectively, email marketing can be a powerful tool for generating new leads, boosting conversion rates and growing a business
While there are many different email marketing tools available, not all are created equal. Some services offer more features than others and some services are better suited to certain types of businesses. Using the right tools can make a significant difference in how effective your email marketing efforts will be and which service you should choose.
MailChimp vs. Airmail
The first step for any startup or business is to pick a tool and learn how to use it effectively. For many businesses, this will be email marketing software such as MailChimp or Airmail. Choosing between these two platforms can be tricky since they are both excellent and there is a lot of competition in the industry.
MailChimp is one of the most popular email marketing services available today with a free account capable of sending up to 2,000 emails per month to up to 2,000 subscribers. Airmail is also a popular choice with a free account that can send up to 3,000 emails per month to up to 3,000 subscribers. These features are enough to make even the biggest fans of these platforms switch to the other.
However, if you are looking for a tool that can provide advanced features such as segmented campaigns, responsive design and automated email replies, then MailChimp is probably the better option. On the other hand, if you are looking to just send out some basic info or need something very cost-effective, then Airmail is probably the better option.
Every business is different and some ideas might not work for your business at all. In order to find out which of the many marketing ideas work best for your company, you should A/B test them. This is where you split your audience in two and then send out similar messages to each group with one being the test variation and the other being the base version. This allows you to measure the change in results and then decide whether or not to implement the new strategy.
You can use A/B testing with email marketing to determine which versions of your emails work best. When A/B testing, you should always use a variation of your main email with the goal of improving it. For example, let’s say you have an email marketing campaign that focuses on selling clothing. One version of the email could read, “Hey there, fashion lover! Check out this style of clothing that is perfect for the summer.”
The other version could read, “Hey there, fashion lover! Check out this style of clothing that is perfect for the summer. However, if you’re looking for something different, we also have the following styles: Classic T-shirts, Fancy Tank Tops and Dainty Dresses – all in perfect styles for the summer.”
The change in results from A/B testing can be quite dramatic so be sure to use this type of research whenever possible. It’s never easy choosing an email marketing tool since there are so many options available and not all of them will suit your business. With A/B testing, it’s even more important to find a tool that can be customized to your liking.
Segmented Emails are one of the newest features available on most email marketing platforms and for good reason. The main advantage of these emails is that you could target the right audience based on their interests. For example, if you’re selling jewelry, you might want to send out an email with an attached piece of jewelry to male consumers while also sending out a separate email with an attached piece of jewelry to female consumers. The recipient can then choose which email to read based on their interests.
In order to segment your email list, you should first create interest groups. For example, let’s say you are an auto parts company and you notice that your male audience tends to be more interested in cars while your female audience is more interested in fashion. You can group your email list into these two segments (or more if you need to) and then send out separate messages to each group. Sending out separate emails allows you to target the right audience and engage them more effectively since they will now have to choose between two separate offers (one for men and one for women).
Segmented emails are just one of the many features available on most email marketing platforms and for good reason. Choosing an email marketing tool that offers segmented emails allows you to target the right audience, engage them more effectively and grow your business.
Automated responses enable you to create a template that will be used whenever you send out an email. This can be really handy if you need to constantly send out the same email over and over again to different audiences. For example, let’s say you are sending out a series of emails about a new product or service and you want to create an automated email that will be used for each mailing. You can do this efficiently with automated responses.
Using automated responses can also be a good idea if you regularly send out emails with a common theme or you need to send emails to the same audience over and over again to remind them about a promotion or new product. The best part is that you can set up automated responses so that they will be different each time you send them out. For example, let’s say you are an auto parts company that regularly sends out emails about new products that are perfect for cars. You can set up an automated response that will read, “Hello, [recipient’s name]! This is yet another email reminding you that your car is incomplete without [insert product name or description here].”
With automated responses, you don’t have to worry about the content of your emails since it will be pre-written for you. This can save you a lot of time and prevent many errors. It is also worth noting that some email marketing platforms allow you to schedule automated responses so that they will be sent out at a specified time or date. This can be quite handy if you need to send out announcements to your audience regularly.
Content Tracking is a feature that allows you to see what parts of your website the most engaged with your audience. This can be a great way to see which aspects of your website attract the most interest from your readers. When used in combination with email marketing, you can target your content based on interests and see which pieces of email content get the most engagement.
The main purpose of content tracking is to determine what parts of your website are the most engaging and memorable to your audience. This way, you can improve your website to suit these interests. For example, if you notice that your female audience tends to be more interested in style than in your auto parts website, you can make changes to attract a more fashionable audience.
It is also important to note that not all content is suitable to all audiences so be sure to check which parts interest the most your target audience. If you don’t have a clear picture of what content is most engaging, you can use a tool like Google Analytics to track user interests. The interest-based content segment of Google Analytics can be used to group your website content into distinct categories (aka. topics or segments). This is a great place to start when looking for content to place in your email campaigns.
One of the most exciting email marketing tools to come out in a while is personalized links. With these links, you can incorporate real names, businesses, places and even pictures into the links. When a person clicks on a personalized link, they are taken to a page containing more information about the person or entity the link was personalized for.
The best part of personalized links is that you can choose the additional content that will be included in these links. For example, if you wanted to create a link to a page on your site containing information about cars, you could do so but you could also add a picture of a luxury car, a price range, where you can buy that car, etc.
These are just a few examples of what you could do with a link but the possibilities are endless. You can even choose the color, style and text of the link yourself which makes it a very customizable feature.
Adding links to your email can be a great way to engage readers and boost your click-through rates. Not all businesses will be able to add links in the body of their emails but many can with a little bit of extra code. These links will look the same no matter what email service you use (from Gmail to Outlook) so it’s a feature that can be easily used by any business.