How to Get Started with Email Marketing in Tulsa

You have a big idea, an innovative product that will change how people buy online, or perhaps a groundbreaking web-based platform that will redefine an industry. You probably have an idea of how to go about marketing this new product or service, and you’ve decided that email marketing is the way to do it. Congrats! You’ve decided to join the 21st century.

Now, it’s important to note that not all forms of email marketing are created equal. Some methods are super effective while others are completely useless. Knowing how to choose a method that will work for you, and how to avoid the ones that won’t, can help you get the most out of your marketing dollars and time. Let’s dive in.

The Perfect Mix of Content and Tools

A few years ago, when email marketing was just starting to take off as a marketing channel, HubSpot made waves with their approach to inbound marketing. Essentially, they brought together content and tools that enable you to more effectively send emails. The idea behind inbound marketing is you should be attracting, engaging and delighting your audience rather than pitching to them. To start with, you will want to create high-quality content to attract, engage and delight your ideal buyer persona (IP)—as you’ll soon discover, every piece of content you create will be uniquely tailored to them.

When it comes to choosing content for your email marketing program, you have two main options. You can either create content specifically for email marketing (which will increase your chances of success), or you can create content that can be used across digital platforms and devices, but that is optimised for email (e.g., infographics, web banners, etc.) The first option is usually better because you will be able to ensure that the content is always relevant, interesting and well-rounded. The latter option is often more profitable, as your content may end up being viewed by a wide audience, but may not always be relevant to the person consuming it. For example, if you’re sending out an infographics to 500 people, but only 30% of those people fall into your target audience, you’re probably better off creating separate content for email marketing rather than trying to force your infographic into an email marketing template.

Make Sure Your Campaign is Actually Getting Results

After you’ve decided which content is perfect for your email marketing program, and you’ve picked the email marketing tool (more on that in a minute), it’s time to analyse the results of your campaign. It is essential to measure the effectiveness of your strategy before, during and after the campaign. To start with, you will want to track the open rates, click-through rates and conversion rates of your emails. The first step is to set up automated email campaigns to monitor these metrics on a daily basis. You can also review the performance of individual emails as needed.

Choosing the Right Email Marketing Tool

There are several types of software vendors that specialize in email marketing, but only a few of them stand out. Here are a few that we recommend:

  • MailChimp
  • AWeber
  • Drip
  • HubSpot
  • Mjoo

These vendors make it easy to create engaging email campaigns, and they also offer robust analytics tools that can help you extract the best insights from your campaign.

Why Should You Use an Email Marketing Tool?

Email marketing tools can make the process of creating and sending out email campaigns much simpler and more streamlined. You can use these tools to create and send out complex newsletters, welcome emails, event notifications and more — all from one place. You no longer have to draft individual emails, design them in HTML or write them in a word processor. Instead, you can just write your email, upload a design for it and schedule when it will be sent out.

Additionally, with most email marketing tools, you will be able to split test different content, images and templates to discover what works best for your audience. Even more impressive is the fact that you can use A/B testing to send out unique emails to different groups of people and then track the results of your tests. This level of control is something that you just cannot enjoy when you are manually editing separate emails. Finally, rather than spending hours trying to find the right words to describe your product or service, the copywriters in your marketing team can use automatic fill-in-the-blank templates to create engaging content that will resonate with your audience.

How to Get Started with Email Marketing in Tulsa

With so much information on the topic, it’s important to note that there is no single best strategy for launching an email marketing campaign. Every situation is unique, and so is the solution. That being said, here are a few tried and tested strategies that you can use to get started.

Use Existing Platforms to Your Advantage

If you already have a website, social media accounts or a podcast, then you have a perfect place to harness for your email marketing efforts. You can integrate your email signup forms, or collect email addresses purely through these platforms, and start sending out promotional emails as soon as possible.

The nice thing about existing platforms is that they’ve already established themselves in the marketplace. Your target audience is probably already there, so it’s likely that they will already be registered with the company that owns the platform. This means you will have access to a large pool of potential customers that you can engage with through email marketing.

Avoid Free Blogging Platforms

Most blog platforms are designed for easy web content creation, and minimal design restrictions. While this can be a great option for beginners, or those who just want to write and share content on a whim, it won’t cut it for someone who is serious about generating leads and growing a business.

If your ultimate goal is to create an effective email marketing campaign, then blogging platforms are not for you. The limited email capture opportunities, poorly optimised content and minimal design restrictions mean that the content probably won’t translate well into an engaging email.

Use a CRM

Customer Relationship Management (CRM) software helps businesses to maintain a strong connection with their customers. By collecting and analysing customer data, businesses can provide better customer care and enhance the customer experience. Many CRM apps allow users to set up automated emails — such as welcome emails and order confirmation emails — which can be sent out regularly.

Setting up automated emails is the simplest and most effective way to stay connected to customers and get consistent results from your email marketing. When combined with a lead generation platform like HubSpot or Drip, you can easily set up an email marketing campaign and begin capturing leads.

Don’t Forget the Basics

If you’re just getting started with email marketing, then it’s important to remember the basics. This means creating high-quality, relevant content regularly, sending it out to your subscribers and measuring the results of your campaign.

You won’t automatically see success just because you decided to use email marketing to reach your audience. You will need to put in the effort to learn and build trust with your subscribers before you can start enjoying the rewards of your marketing efforts.

It is important to remember that there is no one-size-fits-all approach when it comes to creating an engaging email marketing campaign. Every business is different, and so is the answer to their unique marketing needs. However, with a little creativity, understanding of the basic email marketing concepts and the right tools, you can guarantee that you’re on the right track to kickstart your business and grow a loyal audience who will eventually become raving fans.

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