Email marketing is one of the most effective ways to promote your product or service. Not only is it incredibly convenient for customers to receive emails but it is also a great way for you to keep in touch with your customers. In addition to helping you stay in touch, email marketing also allows you to promote your product or service in a more personal way.
With so many businesses moving to digital, it’s essential that you take advantage of email marketing to maintain your presence online. In this article, we’ll discuss the various steps you can take to set up your email marketing campaign on a laptop.
Step One: Choose A Theme For Your Email Marketer
Before you begin setting up your campaigns, you’ll want to pick a theme for your email marketing. With so many plug-ins and themes to choose from when designing your email campaigns, it’s important to do your research and find the one that works best for you. You don’t want to choose a plug-in that was built for marketing blogs and then find out it doesn’t look the same when used for a store newsletter. The themes below are some of the most popular choices among business owners and marketers.
Clean Minimalism: The Classic Look
Businesses that serve a variety of clients will generally prefer a simple layout that doesn’t feature many adverts, promotions, or product visuals. For that reason, minimalist email themes will often suit these businesses best. Examples of minimalist themes include Minimalism from StudioPress and Clean from HTW. If you are looking for a clean, minimalistic look without paying for a premium theme, then these are some of the best choices. You’ll also find plenty of free minimalist email themes if you search the internet.
Robust Business: The Corporate Look
Corporate businesses will want a template that is more robust and feature-rich. These businesses are commonly found in the financial, legal, and accounting industries. For that reason, corporate themes will often suit these businesses best. Examples of these themes include Robust from StudioPress and Business from HTW. If you are looking for a robust, corporate theme, then these are some of the best choices. You’ll also find plenty of free robust email themes if you search the internet.
Modern Fashion: The Trendy Look
For trendsetters and influencers, a stylish email template is the best way to go. With so many plug-ins and themes to choose from, it’s easy to tailor your email marketing to match the current trends. To give you an idea of what themes are popular right now, we’ve curated a list of the top 10 email marketing themes of 2018.
Keep Your List: The Subscriber Look
Another important aspect of an email marketing campaign is maintaining your list of subscribers. If you use a third-party tool to send out your newsletters, you’ll want to make sure that they maintain a history of your email addresses from previous campaigns. Keeping a list of subscribers is also important for future campaigns as you can use it to gauge the effectiveness of your campaign.
Step Two: Customise Your Sign Up Form
When a visitor lands on your website, the first thing they’ll see is a sign up form. Your sign up form will determine whether or not they subscribe to your list. To make sure that they subscribe, you’ll need to customize it with a few simple yet effective tricks. You can use the below-listed plugins to easily accomplish this.
A/B Testing: The Quick And Easy Way To Switch Plug-ins
If you’ve decided on a plug-in that suits your needs, the next step is to apply A/B testing to it. To do this, you’ll want to split test the plug-in with a short version and a long version. When designing your A/B tests, it’s important to keep a few things in mind. Make sure the versions are different enough that the results of the test are conclusive. In addition, make sure that your test groups are large enough to produce reliable results. With A/B testing, you can choose the best performing version of a plug-in and roll out the changes to all previous and new customers. This will dramatically improve your conversion rates and make a substantial difference to your bottom line.
Step Three: Identify The Main Focus Of Your Newsletter
The main focus of your newsletter is determining which content you’ll include in it and how you’ll present it. When choosing your main focus, you’ll want to bear in mind the type of content that your customer base is most likely to respond to. Once you’ve determined your main focus for your newsletter, you can begin to choose supporting content that will help push your main message forward. From there, you can develop a content schedule and a formal pitch to present to potential sponsors.
Step Four: Choose The Best Possible Delivery Method
Depending on your product or service, you may want to consider various delivery methods for your email marketing campaign. While traditional email is available for all types of businesses, a large number of customers may find it inconvenient to receive emails on their mobile devices. If you sell products that can be accessed online, then you may want to consider an online store or eCommerce platform. When choosing a delivery method, you’ll want to bear in mind the demographics of your target audience as well as the platform on which they are most likely to be reached. In addition, you may want to consider the mobile devices that they use.
Step Five: Create A Regular Content Schedule
The final step of a successful email marketing campaign is to create a regular content schedule. Just like a traditional marketing campaign, you’ll want to choose content that is relevant to your target audience and utilize a few content marketing tools to help you develop and maintain a steady stream of content. Examples of content marketing tools include HubSpot and MailChimp. You can use these tools to create and distribute content as emails or even on social media channels.
Choosing a relevant theme for your email marketing campaign is essential for a successful campaign. This way, when customers receive your emails, they’ll feel like they’ve been addressed to someone just like them. It’s also a good idea to design your email form using a simple call to action that will draw customers into taking the desired action (i.e. subscribing to your list). With a little bit of research and planning, you’ll be able to set up your email marketing campaign quickly and efficiently on a laptop.