Email Marketing Versus Direct Mail: The Difference Between the Two

Most businesses are aware of the power of email marketing, the benefits of a solid email marketing strategy, and the role that email can play in their marketing plans. In fact, according to the 2020 Marketing Benchmark Report by HubSpot, 73% of businesses are using email marketing to reach customers, and 69% are using direct mail. And while email may have been around for a while, it’s never been more important to have a solid digital marketing strategy and to be able to measure the success of your strategy.

What is digital marketing?

Digital marketing is the process of acquiring online customers and engaging them into engaging with your product or service. Whether you’re selling shoes, fashion accessories, or organic baby food, odds are you’re going to have a digital marketing channel you can use to reach your customers. These channels can consist of social media, such as Facebook, Instagram, and Twitter; email; and online ads. 

Emails from brands often serve as a form of direct marketing, whether the email is triggered by an action (such as clicking a link in the email) or by mere subscription (i.e., the customer gave their email address to your brand and you send them regular emails). 

Key Takeaways

1. Email marketing is more popular than ever. 

2. Direct mail is still popular, but it’s declining as a share of overall marketing.

3. Email marketing offers a number of advantages over direct mail. 

4. It’s always good to have multiple channels for marketing your product or service, but if possible, branch out from email to avoid saturation.

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