How to Choose Between Email Marketing and WhatsApp Marketing

You’ve probably heard of both email marketing and whatsapp marketing.
These are just two of the many digital marketing methods you might be
familiar with.
Whether you’re an experienced marketer or you’re just getting started, you’ll
surely come across methods and platforms for digital marketing.
Many of these fall into the category of “traditional” marketing, working
the old-fashioned way by handing out business cards and setting up ads in
newspapers.
While these traditional approaches still have merit, for the most part,
they’re no longer sufficient to satisfy advertisers’ demands for interesting
and effective content.

In today’s world, digital marketing methods and platforms have
developed to the point where they can be applied to virtually any
industry.
For example, Snapchat is a widely used messaging app that allows for
self-expression and community building.
If you’re a boutique furniture brand, you might use Snapchat to tell your
followers about upcoming sales or to build customer loyalty by offering
exclusive perks to those who subscribe to your feed.

Snapchat’s video content is designed to be engaging and interactive, and
its audience is made up of people who prefer to learn through visual
stimulation.

Why Should You Try Something New?

Aside from the obvious attraction of a new and different way to market
your product, you should consider trying something new because your
current methods aren’t bringing you the results you want.
It’s important to take into account that not all new
technologies and methods have the same value. Some methods
and platforms are simply intended for entertainment purposes
while others can be extremely effective at growing
your business.

Entertainment vs. Business

When evaluating a marketing method or platform, it’s important to consider
whether you’re looking for entertainment or for a boost to your
business.
Businesses built on top of the blockchain share-economy, like
Bloq, use smart contracts and cryptographic
technology to create a transparent, secure, and
trustworthy environment for business transactions.
You can read more about Bloq at https://bloq.com/.

In the blockchain space, you’ll commonly see companies offer
entertainment in the form of crypto kites, where participants
fly their digital currency (usually Bitcoin or Ethereum)
through a rigged contest in an effort to entertain their
followers while engaging them in conversation about
cryptocurrency.

What Are You Looking For?

The first step to selecting the proper digital marketing strategy is
determining what you’re looking for.
Are you pursuing quality leads, gaining valuable customer
engagement, or just trying to improve your conversion rate?

If you want to pursue quality leads, you might want to consider
using a software tool like HubSpot, where you can set up automated
email campaigns based on specific criteria you establish.
You can also use HubSpot to create automated phone calls
to customers who speak with a certain inflection or
use the voice changer to change the pitch of your
voice.

For those who want to improve their conversion rate, you
might opt for retargeting, which is when a website or
app displays ads in order to draw in new customers.
Some experts also recommend using multiple platforms to expand your
reach and engagement with your audience.

Traditional Marketing vs. Digital Marketing

On the subject of marketing methods and platforms, it’s important to
distinguish between traditional and digital marketing.
Traditional marketing, colloquially known as “gray-area
marketing,” refers to marketing activities that
include offline methods and media.
These methods have been in use for centuries and are still
relevant today. However, with the evolution of digital marketing
methods and platforms, the line between traditional and
digital marketing has blurred. In fact, many marketing
strategies can now be considered “digital” because of
their utilization of technology.

What Is Your Budget?

Budget is always a key consideration when you’re deciding which
marketing method or platform to use.
Obviously, you don’t want to spend a large sum of money on
marketing if you don’t have enough to cover your other
business expenses.

There are many free and low-cost options for marketing
purposes, including creating a blog and using
tools like WordPress and Blogger to establish
your voice online.
You can always consider paying for some
of the services that you use regularly, like a domain
name and web hosting,
if you want to pursue quality leads.

Which Platform Should You Use?

When selecting a marketing method or platform, you have to consider
your audience. Who will you be aiming your marketing efforts at?

Your decision will be greatly influenced by your
prior knowledge of the internet. Do you have
experience with SEO, website building, and paid
conversions?

If you’re a small business owner who wants to pursue quality leads,
you might opt for retargeting, where you
use cookies, web beacons, and other tracking
technologies to follow
visitors to other websites or apps.

If you’re a software developer who wants to pursue technical
leads, you might opt for email marketing, where you
use marketing software to identify and
contact potential customers.

If you’re looking for a low-cost option that still allows for
profitable lead generation, you might consider using
social media, specifically Facebook and
Google AdWords.

What About The Data?

Data is one of the most important aspects of any marketing campaign.
Whether you’re storing customer information in a database or analyzing
the results of a campaign using software, you’ll need
to secure and
manage the data
you collect.

Depending on the size of your business, you might have
thousands or even millions of records
that you need to keep secure and
easily accessible.
Keeping data secure is quite easy when you use a
reliable cloud service that allows for the
creation of highly
restrictive data
centers.

If you want the flexibility to try new marketing methods or
platforms without fear of breaking down, you might opt for
a traditional marketing strategy, which still utilizes
traditional methods, but does so online.

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