Why Use an Email Marketing Web Application?
As a marketer, you know the importance of reaching potential customers via email. A recent survey revealed that 74% of people expect to receive marketing emails from brand marketers. Additionally, 59% of people feel the same way about purchasing emails.
Emails are one of the least expensive and most effective ways to market your product. A 2017 study from HubSpot revealed that email marketing is 55% less expensive than traditional marketing methods and have 16.7% more leads.
With so much hype around email marketing, it’s no wonder why you might want to use an email marketing web application to help you in your efforts. An email marketing web application (EMAIL Web APP) is a one-stop shop for all of your email marketing needs. It provides all the features you need in one place, saving you time and effort. Plus, with an email marketing web application, you don’t need to worry about maintaining a separate email marketing campaign on another site.
Features You’ll Love
An email marketing web application will provide you with all the bells and whistles you need to set up a successful email marketing campaign. Here are just some of the features you can expect to find.
1. Landing Page
One of the most important things to consider when creating an email campaign is your landing page. Just like with a traditional website, you need to make sure that the landing page provides a good user experience. This means ensuring that your layout is clean and easy to navigate, and that the content is relevant and interesting.
An email marketing web application provides you with a customizable landing page that you can use to welcome users and capture their attention. It also gives you the ability to add a call-to-action button that encourages users to make a purchase or to take some type of action.
2. Auto-Subscription
An incredible benefit of using an email marketing web application is that you can set up automatic subscription to receive updates from your email marketing campaign. Simply click the Subscribe link on the landing page and select the type of content you’d like to receive (e.g., blog posts, infographics, etc.).
Then, use the optional password you’d like to use to verify your email address. Finally, you can select the types of email notifications (e.g., new blog posts, marketing material, product updates, discounts, etc.) you’d like to receive.
3. Email Service
An important part of any marketing plan is to make sure you have a reliable source for sending out your emails. Fortunately, email marketing web applications make this a breeze. You can order a trial version of the software and, with just a few clicks, have your first email sent out within minutes.
You have two options here. You can either choose to use the provided email service or you can configure your own email server and domain. Once you’ve made the change, all you have to do is click the Continue button and you’ll be good to go!
Using an email marketing web application allows you to create and send emails from any device. Whether you’re at home or on the go, you can access your email from anywhere. This feature alone makes it invaluable for marketers.
4. Lead Scoring
Did you know that email marketing can help you identify which leads are most likely to be interested in your product or service? With lead scoring, you can assign a numerical value to each lead based on several factors, including:
- Demographics (e.g., age, sex, location, etc.)
- Psychographics (e.g., interests, hobbies, lifestyle, etc.)
- Behavioral Data (e.g., previous purchases, website visits, etc.)
When you have a lead that meets your target audience’s interest, you can enhance their experience by showing them content that’s specific to their needs. For example, if you’re marketing to lawyers, you might show them content relating to legal issues, such as new laws or court decisions that could affect their industry.
Lead scoring is a critical step in the email marketing process. It allows you to filter your leads and determine the right content for each one. Based on their interests, they’ll receive different types of content in their inbox—this ensures your messages will be relevant and interesting to each audience member.
5. List Management
Keeping track of your contacts’ email addresses can be a hassle. With an email marketing web application, you can easily create a list of email addresses and import it from a CSV file. Then, you can use this address list to send out emails and follow up with your contacts—all with just a few clicks!
Additionally, you can segment your contacts by customizing the landing page. For example, you might want to send a message to everyone who has submitted their email, but you can target specific groups with different content.
6. Content Delivery
Did you know that email marketing can play a vital role in the Digital Marketing Stack? A content delivery network (CDN) can significantly improve the performance of your marketing campaigns by caching and serving content quickly and reliably from servers around the world.
An email marketing web application makes using a CDN easy. Simply visit the Settings tab and you can see a list of all the CDNs the application supports. Then, you can find the one that’s closest to you and set up a CDN profile. You can also decide whether you want the CDN to be enabled across your entire site or just for specific pages—this is completely customizable!
Once you have a CDN profile setup, you can use it to instantly deliver content from anywhere in the world! For example, you might want to deliver content from your server in the U.S., but if you have an affiliate program with a Dutch hosting company, you can offer content from the Netherlands.
This option removes the stress of caching and serving content yourself. Plus, with content delivery, your site will load faster because the content will be loaded from a server near your users—this will increase retention!
7. Analytics
To properly run a successful marketing campaign, you need to know what’s working and what isn’t. An email marketing web application provides you with several different types of analytics to help you identify the strengths and weaknesses of your campaign.
First, you can track the open rates for different types of content—this helps you see what interest your users have in your various campaigns. Then, use the Event Tracking feature to see exactly which elements on your site triggered a particular action, such as a purchase or leads into a trial (or paid) version of your product.
Additionally, you can collect demographic and behavioral data to see how effective your various campaigns have been—this will help you determine the next steps for your business.
8. Mobile
Nowadays, consumers often use multiple devices to access the internet. This makes it critical that your site looks the same regardless of what device your visitor is using.
Thankfully, with a little bit of code, you can make sure that your site looks the same on any device—this is referred to as responsive web design.
The key is to use CSS media queries to make the site look and function the same on different devices. For example, you might want to hide the sidebar on smaller screens (e.g., phones) and show it on larger screens (e.g., laptops or desktops).
This ensures that when someone visits your site on a mobile device, they’ll have a good experience—even if they are on a small phone screen, they’ll still be able to see the main content without having to scroll anything.
Additionally, you can use the Inspect Element feature to see how your site looks on various devices (e.g., desktop, tablet, or mobile phone). This feature provides you with a live preview of how your site will look on different devices—make sure to check it out!
9. Forum
In the same way an internet discussion forum can help you engage with your audience and make them feel like part of the conversation, an email marketing forum can do the same. An email marketing forum is a type of social media site where users can engage with your brand via email and receive responses from a real live person or automated system.