There are many reasons why you may want to consider an email marketing campaign for your web design business, but one of the most compelling is that you can get people to sign up for your mailing list without having to push your products or services on them. In this article, you will learn about the many things you should do to set up your email marketing campaign before you launch your website.
Choose A List Of Targeted Listers
Before you start creating your email marketing campaign, you need to sit down and choose a list of people you will send emails to. One of the most crucial factors in getting results from your campaign is having a targeted list. You should choose lists that are either already interested in your products or services, or that you can get them to become interested in. If you go into mass emailing, it is very likely that your campaign will get banned by the big mail providers. If you want to use a tool to help you find potential subscribers, try out a free trial of MailChimp.
You should also think about whether you will use a free or paid tool to create your list. If you decide on paid software, you need to consider how many lists you can create, along with the number of emails you can send per day. Also, be sure to read the user reviews before purchasing any type of email marketing tool.
Set Up Campaign And Content In Advance
Even if you have designed your site with some very cool tools that make the process of creating content super easy, you will still need to put in the work to make sure that your content is excellent. While it is great that you can just throw up an email campaign and get results, without proper content you are not going to get very far.
For this reason, you should set up your email marketing campaign and write the content in advance. This will help you ensure that you are always presenting your best effort, and it will cut down on any inconsistencies that might arise when you are scrambling to make your campaign look good after the fact. You will find that content ahead of time is much easier to write and much less stressful to deliver. Sometimes we rush things in life, and the last thing you need is an email that does not match the excellent quality you had in mind when you started writing it. That is a stressful experience, and you don’t need that kind of stress when you are trying to run a business!
Experiment With Different Subject Lines
When you are creating your email campaign, you need to also be thinking about what kind of message you are trying to send and which words you are using to achieve that goal. One of the best ways to figure out what works well with your target audience is to experiment with different subject lines. You should choose a few different subject lines and try out different versions of the same message to see which one performs best.
For example, if you are trying to promote an email course that teaches people how to write effective marketing copy, you might experiment with different subject lines to see which one gets the best results. Some options you could try are:
- How to Write Killer Headlines ((Using Hyperbole))
- All You Need To Know To Write Effective Marketing Copy ((Using Statistics))
- The Definitive Guide To Product Research ((Using Research))
- Effective Email Marketing ((Using Examples))
- How To Make Your Email Marketing Effortless ((Using Case Studies))
- Tried And Tested Tips For An Outstanding Email Campaign ((Using Tips))
- 22 Tips For Creating an Outstanding Email Marketing Campaign ((Using Tips))
- The Definitive Guide to Content Marketing ((Using Research))
- The Content Marketing Handbook ((Using Case Studies))
- 13 Ways to Increase Web Conversion Through Content Marketing ((Using Case Studies))
- The Ultimate Content Marketing Strategy ((Using Research))
- The Beginner’s Guide to Online Marketing ((Using Step-By-Step Instructions))
- Marketing Through Videos: Create & Plan Campaigns Using HubSpot’s Free Video Tool ((Using Video))
- How to Create an Email Marketing Campaign ((Using Blank Pages))
- E-Mail Marketing: Everything You Need To Know To Get Started ((Using Real World Examples))
- Marketing Automation For Dummies ((Using Examples))
- Marketing Charts For Dummies: How to Use Graphs And Charts to Explode Your Business ((Using Examples))
- SEO For Dummies: How to Become the Go-To Resource for Your Industry ((Using Examples))
- Paid Search Marketing For Dummies: How to Manage Your Adwords Account And Generate Leads ((Using Examples))
- Social Media Marketing For Dummies: How to Build Up a Following On Twitter, Facebook, and Instagram ((Using Examples))
- Email Marketing For Dummies ((Using Examples))
- Mobile Marketing For Dummies: How to Position Your Mobile Marketing Campaign ((Using Examples))
- Online Marketing For Dummies: How to Plan and Manage Your Online Marketing Campaign ((Using Examples))
Set Up Autoresponder And Email Client
When someone subscribes to your list, you are going to send them regular emails until they unsubscribe or you stop sending emails. To make sure these emails are delivered, you are going to need to set up an autoresponder. An autoresponder is a tool that creates automated responses to emails. For example, if you use MailChimp, you can set up an autoresponder that automatically responds with a few lines of copy.
You can use an autoresponder to send a confirmation email when a new subscription is received, along with a Welcome email that introduces the subscriber to your company and the goods and services you offer. You can also use an autoresponder to send out bulk emails to promote a special offer, new product, or upcoming event. When you set up an autoresponder, you should create a generic email for this purpose and use it frequently.
Choose A Hosting Plan That Is Suitable For Your Needs
While a shared hosting plan is perfectly acceptable if you are just starting out and do not plan on getting too many visitors, it is not the best option if you are looking for greater growth. When you are choosing a host for your WordPress site, make sure that they offer the features you need and that your content is displayed well on mobile devices.
If you decide to go with a dedicated hosting plan, ensure that their support is satisfactory and that they offer a way to try their service before committing to buy. You should also look for a web host that is reliable and has a good reputation.
Shared hosting plans cost less money but you are going to have to share the server with other users. While this can be convenient if you are just starting out, it is not the best choice if you are looking to grow your web design business. With a dedicated hosting plan, you are getting a server that is dedicated to you and only you, and this is what you should choose if you want to ensure that your web design business stays online and continues growing.
Decide Whether To Use A Free Or Paid Mailing List
You have two options when choosing a mailing list for your web design business: free and paid. While it is perfectly acceptable to use a free list whenever possible, you should consider paying for a mailing list in case you want to target a specific group of people.
When choosing a mailing list, you should look for the following: