Email Marketing: 8 Webinars to Attend If You Want to Improve Your Email Marketing Results

You’ve probably heard of email marketing, but still aren’t quite sure how it works, what it entails, or whether or not it’s right for your business. If you’re wondering where to start, or what tools you need to know about, this article is for you. Here, we’ll discuss email marketing and eight webinars you can attend to get up to speed.

What Is Email Marketing?

Put simply, email marketing is a way of getting in touch with your customers via email. You can send them information about your company, invite them to events or webinars, or just send them an email with a promotional offer. When they opt-in, you have their email address and you can continue to send them marketing emails. From there, it’s up to you.

It’s a fairly straightforward process, and one that can be performed directly from your email marketing software or through a third-party provider like MailChimp, HubSpot, or Amazon Marketing.

Why Should You Care About Email Marketing?

Emails are, for the most part, relatively affordable to send. Many email marketing platforms will even give you a free trial, so you can test out their services without any risk. Once you’ve decided that they’re worth it, you can expect to pay somewhere between $2 and $40 per month depending on the plan you choose.

The key reason behind caring about email marketing is that it is one of the most effective ways of reaching your customers. Depending on the platform you use, you can send emails to over a billion people worldwide, and the chances of someone clicking through and making a purchase is pretty good. In fact, some studies show that email marketing can drive as much as 82% of all sales.

While the figures above are certainly impressive, that percentage can go up significantly if you optimize your email marketing. With a little bit of work, you can ensure that your emails get opened and clicked on, leading to more sales.

Eight Webinars to Attend to Get Up To Speed On Email Marketing

To get started with email marketing, or to improve your existing practices, you need to attend a few webinars. Luckily, we’ve compiled a list of some of the best ones you can join, regardless of your experience. From optimizing your email campaigns to measuring the results of your efforts, these webinars will teach you everything you need to know about email marketing and give you the tools you need to become a successful marketer.

Sober-Esteem Email Marketing Webinar

Sober-Esteem Email Marketing Webinar from Bluehost is one of the most comprehensive courses on email marketing you’ll find anywhere. Not only will you learn the ins and outs of email marketing from scratch, but you’ll also use the step-by-step approach to set up a fully functioning email marketing campaign. Within just a few hours, you’ll be able to launch your first email marketing campaign, set up automated emails, and begin exploring some of the most effective email marketing strategies. This is one webinar you don’t want to miss.

Advanced Email Marketing Webinar

If you’re looking to take your email marketing skills to the next level, then look no further. Advance Email Marketing Webinar from Bluehost is a masterclass in email marketing, and it’ll teach you the tricks of the trade from the experienced marketers at HubSpot. During this one hour and twenty minute webinar, you’ll learn how to build trust with your leads, engage with them on a more personal level, and use psychology and automation to maximize your results. Not only that, but you’ll also discover the differences between traditional and digital marketing, and how to translate one into the other.

Email Marketing Automation Webinar

If you’ve ever tried to manage a small business with a finite amount of time and energy, then you know how difficult it can be to stay on top of all the different things that need to be done. That’s where automation comes in. In the world of email marketing, automation refers to the use of software tools or apps to ease the process of sending and managing emails. During this one hour and forty minute webinar, you’ll learn how to use HubSpot’s email marketing automation tools to effortlessly send beautiful emails to your customers. You’ll also discover how to use these tools to their full potential, and how to avoid getting overwhelmed by the amount of work that needs to be done. This is essential for anyone responsible for an email marketing campaign, whether they have 1 email campaign or 100.

Email Marketing Analytics Webinar

If you’ve ever tried to follow the rules set out by Google Analytics, you know what a pain it can be. You have to log into a third-party tool, locate the right report, and then parse through a lot of data in order to get an idea of how well your email marketing is performing. Luckily, that process will become a thing of the past. During this one hour and forty minute webinar, you’ll learn how to track the success of your email marketing efforts from the get-go using Google Analytics. You’ll also learn how to build an email marketing strategy that aligns with your overall marketing strategy, and how to measure the results of your efforts using the right tools.

Digital Marketing vs. Email Marketing

In the early days of digital marketing, people used to distinguish between digital and email marketing. While digital marketing encompassed all forms of marketing conducted online, email marketing was simply getting in touch with potential customers via email. While the lines have blurred over the years, with many marketers using various platforms like Facebook and YouTube to gain attention, the differences still exist. One of the biggest differentiating factors is the target audience. While you can potentially reach anyone with a digital campaign, the most you can usually expect with email marketing is to reach a small portion of the population. This may be individuals who have opted in to receive regular communications from your company, or it may be people who have been exposed to your brand through a brand ambassador or social media campaigns. In either case, you can usually expect to achieve better results with email marketing.

Why You Should Attend Email Marketing Conferences

Now that you’re up to date on the basics of email marketing, why should you attend conferences on the subject? Well, for one thing, speakers at these conferences are generally some of the best marketers in the industry, and they’ll usually have a lot of great content to share. They might also be experts in new technologies and tools that can help you perform better. Finally, you’re likely to learn a lot from simply listening and observing what others are doing. For example, you can learn a lot from watching and listening to Shane Snow and Dave Chaffey as they present in the videos above.

If you want to become a more effective marketer, attend some email marketing conferences. The key takeaway from this article should be that you should not be afraid to try new things. While you might feel apprehensive about taking on a new strategy or process, you should instead feel excited about the prospect of improving your game.

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