If you’re looking to grow your email marketing presence in 2021, then there are several marketing webinars you should attend.
Here’s a list of the top 12 webinars that cover all aspects of email marketing in 2021.
1. Benchmarking Email Marketing Performance
If you’ve ever tried to grow your email marketing program then you’ll know that ensuring you’re measuring the right things is one of the most crucial steps to take. Finding the right metrics is essential in order to determine if your efforts are proving beneficial or not.
Thought leaders at HubSpot have published a guide to help marketers identify key performance indicators (KPIs) to track for their email marketing campaigns. Building on their success with the benchmarking guide, HubSpot has published an updated list of 21 email marketing KPIs to track in 2021.
2. Email Marketers’ Ultimate Guide to Personal Branding
Personal branding is an important consideration for every marketer — whether you’re using email, social media, or a combination of both. When you develop brand values and personalities that are consistent across all platforms, you’ll be able to engage with your audience wherever they are and ensure that you remain top-of-mind.
To that end, this year’s top email marketing webinar picks favor a personal approach, providing guidance on how to develop and implement your personal brand.
3. Email Marketing Strategy
If you’ve ever tried to grow your email marketing program then you’ll know that a strategic approach is crucial to its success. Being able to predict the future of digital marketing and email marketing specifically is difficult — especially with the rapid changes in technologies and social media platforms.
In 2021, it’s important to develop a strategy for your email marketing efforts that takes into account all the new opportunities and changes that lie ahead. To get started, consider these questions:
- How will email marketing perform in 2021?
- What platforms will be most effective for our strategy?
- How will social media play a role in our email marketing strategy?
- What type of content should I create?
- How should I segment my audience?
- What goals should I set for my email marketing program?
- How should I approach measuring the success of my email marketing strategy?
4. Email Marketing for Financial Services
If you’re responsible for marketing financial services products or holding workshops on investing, savings, or financial management then you know that this is an important market to hit. According to HubSpot, consumers in this market research a desire for personalized information and engaging content.
To learn more, consider joining one of the webinars sponsored by the American Institute of Stress, which provides information on how to effectively promote financial wellness through email marketing.
5. Email Marketing Best Practices
The data scientist within you will be happy to know that there’s lots of valuable information out there on email marketing best practices. If you’re looking to master this technique, then the internet has you covered. Simply type “email marketing best practices” into your favorite search engine and you’ll be presented with a list of results.
From creating content to segmenting lists, to measuring the success of your email marketing efforts — this industry has all the necessary information you need to know.
6. Email Marketing Analytics
One of the things we love most about HubSpot is the emphasis they place on providing actionable analytics. Having access to detailed information on how your campaign is performing will allow you to make informed decisions about future campaigns.
If you’re looking to grow your email marketing program then having comprehensive analytics is crucial to tracking the success of your efforts. Fortunately, Google Sheets gives you the power to create your own analytics dashboard with all the necessary analysis you need, presented in a simple and elegant form.
7. Mastering Email Marketing Automation
This is one of the biggest changes to watch out for in 2021. Email marketing automation is a method of automatically sending out emails based on pre-set rules and schedules. The advantages of using automation are countless: you may refrain from sending out useless emails, you may ensure the content of your emails is always fresh, and you may segment your list based on any criteria you choose, including lifetime value, recent purchases, etc.
To learn more, consider joining one of the webinars sponsored by HubSpot, which provides guidance on setting up and using automated email campaigns in your business.
8. Personal Branding for Marketers
This year, we’re seeing a rise in the number of marketers who are prioritizing personal branding over traditional brand-building. Marketers are seeking to establish a connection with consumers through individualized content that’s tailored to their needs.
If you’re responsible for marketing a brand or product, then you know the importance of developing a personal connection with your audience. For example, when you’re sending out an email marketing piece on behalf of a client, it’s important to establish a voice that’s relatable and memorable.
To get started, create a brand voice that’s as unique as you can be. Next, use that voice to create memorable content that’ll stick out from the crowd.
9. Building a Marketing Database
One of the most crucial aspects of any marketing campaign is the collection and analysis of data. Without a solid base of information, you can’t properly gauge the success of your efforts. A great place to start is with a simple marketing database.
Simply create a table in your favorite spreadsheet application with the following information:
- Full name
- Email address
- Website URL
- Phone number
- Category
- Price
- Product description
From there, you can segment your list according to any category, price, or description you choose and send out a customized email on behalf of a client or yourself, containing a special offer or a discount code.
10. Using Email to Boost Social Media Engagement
With the rise of social media saturation and more people using multiple platforms to keep up with the news, it’s important for businesses to establish themselves on social media and gain online credibility. To do this, you can leverage email marketing to boost social media engagement. Consider sharing valuable content from your website or blog on social media to gain credibility and interest.
When companies promote content from social media to their email list, they’re providing value to their audience and demonstrating that they’re trustworthy and reliable. In turn, this content should be treated with greater emphasis and promoted more frequently on social media.
11. Email Marketing for Real Estate
Real estate is a multi-billion dollar industry that’s only getting more popular. According to HubSpot, there were 5.9 million US household acquisitions in 2020, and experts predict this trend will continue.
If you’re responsible for marketing real estate products or services, then it’s important to keep up with the trends and stay ahead of the curve. That way, you can provide valuable information to your audience and establish yourself as an authoritative voice in your industry. Email marketing is a great way to do this, as the format provides you with the opportunity to write concisely and provide vital information without overwhelming the reader.
12. Email Marketing for Retail
Online retail is a multi-billion dollar industry that continues to grow, especially in light of the pandemic. According to HubSpot, online retail sales were worth about US$17.8 trillion in 2020 and are projected to hit about US$24.9 trillion by 2025.
If you’re responsible for marketing online or brick and mortar retailers, then it’s important to understand how consumers are using mobile phones and the internet to make their decisions. With the retail landscape changing as it is, being able to provide customers with valuable information that’s easy to access is crucial.
What Type of Content Should I Create?
One of the most crucial questions you need to ask yourself is what type of content should you create? Let’s take a look:
As we’ve established, email marketing is changing, and so is the type of content you should create for this platform.