You’re in the middle of creating an email marketing campaign and wonder which website script to choose. You’ve come to the right place. Here are the top 10 web tools that help you build and send email messages, collect emails, and drip email marketing campaign.
1. Hire Email Marketing
Hire Email Marketing is a dedicated platform for email marketing. It’s a one-stop shop for all your email needs. You get a free account with the basic features. Plus, you can install the Grow with Hire plugin to integrate with your Shopify store. This way, when a customer purchases an item from your store, they’ll also receive an email with a special offer.
MailChimp is the market leader in email marketing software, with over 60 million users. This popular email marketing tool allows you to build beautiful emails with clickable blocks, automated emails, and plenty more.
The best part is that you don’t need to be limited to one email client. With MailChimp, you can send emails from your WordPress site, Shopify store, and more!
Wufoo is the simplest and most straightforward form builder that exists. Its email marketing tool is quite popular, with over 1.7 million active users. What makes Wufoo special is that you don’t need to know html to build a beautiful email. Just drop in your content, add a few images, and you’re ready to go.
So whether you’re an experienced email marketer or simply looking to spread the word about your Shopify store, Wufoo is the easy way to get started.
ConvertKit is another email marketing tool that gets high marks from users for its simple drag-and-drop email marketing form builder. All you need to do is sign up, install the form on your site, and start collecting emails.
The best part is that you can use this form to send out personalized emails based on the information you collect. For example, if you run a car dealership, you could use the customers’ email addresses to send out special offers and discounts.
ConvertKit also supports A/B testing, so you can see what works best for your audience.
MailPoet is yet another email marketing tool developed by TinyLetter. It provides a free account with 1,000 monthly emails. What makes this tool special is that you can use it to build beautifully rendered emails without any code.
Simply copy and paste your content, along with a few images and colors, into the drag-and-drop interface and hit send. Your email will be delivered in a matter of minutes.
6. Mad Mimi
Mad Mimi is a free tool that gives you the flexibility to automate your email marketing campaigns. This email marketing tool supports A/B testing, so you can see what works best for your audience.
Besides, with Mad Mimi, you get a free email service with up to 20,000 monthly active users. What’s not to love?
ClickFunnels is the go-to platform for creating beautiful websites and landing pages, as well as managing and tracking sales. This email marketing tool integrates with Shopify, Stripe, and PayPal to make setting up an online store even easier. Plus, you get 20% off the monthly fee with the discount code “EMARKET20”]
So whether you’re a store owner looking to gain traction or a startup looking for an affordable and elegant solution, ClickFunnels is a great choice.
Choosing An Email Marketing Platform
When deciding which email marketing platform to use, consider these important factors: ease of use, support, features, and security.
Also, make sure that the service you choose offers A/B testing, so you can try out different versions of your email to see what works best for your audience.
Ease Of Use
To build a successful email marketing campaign, you need to make things easy for your subscribers. With that in mind, here are five steps you should follow to create beautiful, effective emails.
1. Choose A Hosting Solution
You need a place to store your emails, content, and binaries, such as images, videos, and PDFs. This is where you’ll need to store your email data. Keep in mind that email hosting is free, but you’ll need dedicated IP addresses, so consider paying for this service.
2. Choose A Domain Name
You need a recognizable and memorable domain name to ensure that your emails get delivered correctly. If you’re using a hosted solution, this will be your account’s numeric ID, which you’ll have to remember. If you’re self-hosting, then you can find a memorable domain name that’s available.
3. Choose A Email Marketing Template
Every brand needs to have a standard template for their emails. As a digital marketer, you’ll be using automated email marketing tools that can integrate with your other platforms and work with your favorite content management system (CMS).
However, if you need something that can be easily customized, go with a fully-hosted solution and use a platform such as MailChimp or Hire Email Marketing to create and send out your emails. Don’t forget about the domain name you picked out earlier! You’ll need to use it as the “from” address for all your emails.
4. Learn Basics Of HTML
HTML is the language of the web, and you’ll have to know a few basics to effectively use email marketing software. Luckily, you can learn these basics with any good tutorial.
What you need to know:
- the difference between blockquotes and bold (they’re both used to emphasize text)
- how to create anchors (links designed to turn up in a user’s browser search)
- how to make an h1 or h2 (the highest level of headings)
- how to create alignments between paragraphs and headings
- how to create a ul and li (unordered list)
- how to make an ol (ordered list)
- how to make form inputs (fields for entering data into a form)
- how to make a table (tables are used to compare and organize data
- how to make a tr (table row)
- how to make a td (table cell)
- what are headers and footers (parts of a website’s design that run along the top and bottom of a web page)
Once you’ve got your basics down, it’s time to move on to the next step.
5. Create An Email Newsletter
An email newsletter is an invaluable tool for any marketer. It allows you to:
- communicate with customers frequently (one or two emails a week)
- engage with potential customers (newsletters often include special offers and discounts)
- keep customers up-to-date on the latest news and trends
- ensure that customers feel remembered and that their needs are being addressed
The first step in creating a successful email newsletter is to decide on a schedule. Decide on a schedule so that you have something to work with. You don’t want to create an email newsletter and have nothing to send out because you didn’t set a schedule. The second step is to choose a newsletter theme. Make sure that the theme you choose is easy to implement and matches the rest of your brand’s style.