When you’re getting started with email marketing, it’s important to make sure that you consider how frequently you should be sending out your “welcome series.” This is the series of emails that you’ll send to new subscribers who’ve signed up for your email list. When someone subscribes to your list, they’re saying that they’re interested in your content and that you can trust them to receive your emails.
This initial email series will usually include some combination of the following:
- An introduction to the value of the email list
- An offer for the first email in your list
- A brief introduction to the email marketing platform you’re using
- A call to action to either subscribe or unsubscribe
You’ll also want to make sure that you follow up this email with a second email that’s called a ‘quick tip’ or ‘best practice’ series. These are smaller in scale but just as valuable as the welcome series. They can include content like How to build a successful email list? The importance of a steady drip campaign or even just a single email with a call to action. You’ll find that most email marketing platforms include auto-responders that can help you get these messages out to your audience.
The Importance Of Established Trusted Links
One of the things that makes email marketing so effective is that it’s not restricted to only one platform. You can use almost any email service provider to send out your emails, and many of them offer a wide range of features to make the process simpler. One of the best things that you can do for your email marketing campaign is to incorporate links into your emails that take your reader to other places. Whether it’s your website, an affiliate offer for a product that you believe in, or even a social media platform. When someone clicks on a link that takes them away from your email, you’ve successfully established trusted content and gotten them to take action (or make a purchase).
You don’t always need to have a trusted link in order to make money with email marketing, but it certainly helps. You can use tools like affiliate links to monetize content without having to worry about whether or not your email subscribers will be able to trust the website or brand that you’re promoting. When you do want to promote a trusted site or brand, make sure that you do your research first and choose an affiliate offering that’s associated with a well-known company or website. You can do this by searching for the company or website brand name and seeing what kinds of affiliate offers they have listed.
The Difference In Marketing To Gen Z Vs. Other Demographics
According to HubSpot Blogs research, 68% of online adults between the ages of 18 and 24 use email marketing software, and the number is expected to reach 79% by next year. Despite the fact that email marketing is a mature channel, there are still many differences in how Gen Z uses and interacts with this type of marketing and what platforms they prefer.
Compared to other generations, Gen Zers are more likely to use email marketing to follow a brand or company (66% vs. 55%). They also use email marketing more frequently (at least once a day), and they value content that’s useful to them the most (92% vs. 84% for baby boomers).
Additionally, Gen Zers are twice as likely as millennials to prefer shorter, bite-sized videos that are more likely to be absorbed in a shorter amount of time (30 seconds vs. 60 seconds). They also prefer short-form videos that are more likely to get quickly shared on social media platforms (58% vs. 49% for millennials).
While the above stats are valuable, what’s most important is understanding how to market to each generation separately. You can’t assume that you know how older generations will behave, and you certainly can’t assume that you know how to market to millennials. Market to each one with a strategy tailored to their unique behaviors, and you’ll be able to connect with them and drive revenue in your company.
Choosing The Right Email List Growth Strategies
Once you’ve decided that you want to try email marketing, the next step is to choose the right list of people to send your emails to. You’ll want to pick a list that’s a) large enough to matter, b) relevant to your target audience, and c) easy to grow. Let’s take a moment to discuss each of these in more detail.
As mentioned above, Gen Zers are more likely to use email marketing to follow a brand or company (66% vs. 55%). One of the best ways to gain credibility with this audience and show that you’re trying to be helpful is to curate a trustful email list. You can do this by gathering emails of people who have already shown an interest in your content and having them confirm that interest via a simple click (subscription button, in the case of WordPress).
An easy way to gather emails is to promote your blog or website on social media platforms like Twitter or Facebook. If someone notices that you’re reaching out to new subscribers on social media, they’ll assume that you’re trying to be helpful and that you have a good reputation. You can also ask bloggers and website owners who’ve been featured on your blog or website to subscribe to your email list. They’ll usually appreciate the shoutout and the chance to connect with potential future customers.
Once you’ve built a small list of trusted subscribers, you can move on to the next step which is to choose your offering. This is the first email in your welcome series and it should include an introduction to your product or service and how it will benefit the subscriber. The introduction should be short but sweet and compelling.
Include something special about the product that will interest or excite your audience. You can also include pricing and shipping information as well as any other relevant details.
After your introduction, you’ll want to promote your product or service and include a call to action. The call to action should be something that will pique the interest of your audience. It should be specific and relevant to what they’ve just read. For example, if you’re selling a product related to health and fitness, your call to action could be to go to a specific website to purchase the product or to sign up for a similar service. You can also use an affiliate link for a product that you believe in or think would be useful for your audience. When they click on the link and make a purchase, you’ll earn a small commission.
The above steps will get you on your way to building a small email list. From there, you can scale your operation and have more control over your message.