Video content is growing like crazy. 72% of the internet searches are now done using video, and people are spending more than 4 hours of video content per day.
Well, marketers have heard of the power of video and have started using it. Video is integrated into almost every major email marketing campaign.
Why Email Marketing Is So Popular With Video Content
Many marketers see video content as a way to engage with their audience and to stand out from the crowd. In fact, 66% of consumers have watched an explainer video to better understand or learn about a brand or product.
But it doesn’t stop there. Consumers are also watching videos to criticize or complain about products. This means an opportunity for marketers to provide a better experience by creating helpful resources for their audience. In the past, people had to search for information about a product or service or go to a library to find books about it. Now, they can get all the information they need from video content posted by reputable companies.
Top Tips For Optimizing Your Video Content
Creating high-quality video content is time-consuming and requires a lot of work. However, with the right strategy, research, and planning, you can ensure that your video content is effective and helps your audience understand your message.
Here are some tips to help you make the most of your video content.
Vary Your Video Content
When someone opens your email, they probably want to get straight to the point. Like most email platforms, Stripe recognizes this and tries to avoid getting too distracted by adding unnecessary details in your subject line or in the body of the email.
Keeping your video content short and sweet is a great way to keep your audience engaged. So instead of using flowery language to introduce yourself or your product, consider using videos to communicate the important information. For example, you can upload an explainer video to showcase your product’s features or a promotional video to promote a sale.
One of the reasons why video content is so popular is because it’s easy to digest. People want to get their information quickly and don’t have the time to sit through an entire presentation. With video content, you can shorten what would normally be a lengthy blog post or an online course and present it in a way that makes sense for your audience.
Make Sure Your Video Content Is Relevant To Your Target Audience
When you’re creating video content, it’s important to consider how your audience will benefit from it. Will they learn something new? Will they be interested in what you have to say?
While it’s great to aim for educational videos, you should not necessarily focus on teaching everyone about the product or service you promote. Instead, identify the key learning points for your audience and create a short, easy-to-follow video to address those points. For example, if you’re selling a cleaning product, you might want to create a short video outlining the benefits of using your product compared to others or the competitors.
Make Sure The Video Content Is High-Quality
Apart from shortening your video content, another way to make it more effective is to ensure that the quality is good. The better the quality, the more realistic your video content will look to the average person and the more effective it will be. To ensure that the quality is good, focus on using a good camera, having a good lighting, and having neutral colors.
For educational or informative videos, you might also want to consider creating a PowerPoint presentation alongside your video content. The presentation can serve as a guide to help viewers follow along as you discuss key points in the video. You can create the slide presentation ahead of time and then simply cut and paste the relevant parts into your video.
As you can see, there are many ways you can use video in your email marketing. It’s an important part of your marketing arsenal, and you can’t afford to ignore it. If you want to start a successful email marketing campaign, don’t hesitate to try out video content.