How to Use Email Marketing to Promote Affiliate Products (and Get Paid)

The purpose of this post is to help you use email marketing to promote affiliate products and get paid. You’ll learn about the ins and outs of designing a sales email, the different email platforms, and how to measure the success of your campaign.

What Is Email Marketing?

Put yourself in your reader’s shoes for a moment. What is your understanding of email marketing? Is it marketing emails you receive from brands you’re already familiar with? Or, maybe you’ve heard of email marketing but don’t know exactly what it means. It’s often used in a broad sense, so it can include both promotional and sales-oriented messages.

Why do you think email marketing is significant? Is it because it’s a convenient way to market something without needing to constantly be on the lookout for new leads? Or, have you used email marketing to grow your business before, and can you share a little bit about the results of your efforts?

The Difference Between Promotional And Sales-Oriented Emails

Every company sends out sales emails as well, but they’re typically marked as such because of their purpose. A promotional email, on the other hand, promotes a brand, product, or service without seeking to sell anything, or because it’s not yet April. (Hint: It’s not yet April because companies want to make sure they promote products before the holiday season)

The line that separates promotional emails from sales emails is sometimes blurred, so businesses must be careful not to cross the lines. When you receive an email from a brand you’re already familiar with, you likely believe it’s a sales email, but it might not be. It’s essential to always be mindful of the email’s purpose.

Why Should You Try Email Marketing For Promoting Products?

To begin with, it’s a wonderful way to reach out to your audience. Have you ever done any marketing or earned revenue related to internet marketing? It’s always beneficial to have an open dialogue with your customers or potential customers. This means you’ll always have the opportunity to provide them with valuable information and suggestions, as well as get feedback on your product or service.

A brand or company may choose to communicate with you via email because they believe it’s the most effective way to reach your audience. Personal branding and earned media are also significant methods of marketing, but it’s less convenient for a business to get in touch with their potential customers via email.

How To Use Email Marketing To Promote Products

With that question in mind, let’s examine each step involved in the process of using email marketing to promote products. This will include everything from deciding on the best approach to take, to planning out the language you’ll use, to making sure your email sends without any errors. Finally, you’ll need to measure the success of your campaign to determine whether or not it was worthwhile.

Step One: Set-Up Your Email Account

Before you begin designing your sales email, you’ll first need to have an email account. This is especially significant if you wish to use a free email service like Google Apps or Microsoft 365. (You can’t expect your emails to be monetarily free if you use your own email servers, which you’ll need to register with the government to do)

Also, remember that you don’t need a personal email account to use a free email service. You can simply create a separate email account specifically for your sales emails. This is how many large companies, such as Amazon and Apple, operate).

Step Two: Decide On The Best Approach

Now that you have an email account, it’s time to figure out the best way to use it. Keep in mind that you don’t necessarily need to send out marketing emails to do this. You can use the tool Market Lab, which is free, to generate various marketing campaigns based on pre-defined strategies and topics. (Hint: You can use this tool to design a sales email, too)

The idea is to choose the best approach, which is most likely going to be a combination of the above, that will give you the maximum chances of converting readers into paying customers. Is the product you’re promoting easily accessible to your audience? Can you include a call to action along with the email such as a clipping service that allows users to clip and send content from your website? Or, are you looking for long-term relationships with exclusives of your product?

For example, if you are promoting a digital camera, you might want to include a call to action such as “Learn more about [NAME OF CAMERA] on our website [website URL].”

Step Three: Set The Length Of Your Email

Setting the length of the email is extremely important, and this is something you’ll want to take into consideration when planning your sales email. Naturally, you don’t want to make your readers scroll all the way to the bottom of the email to read the fine print, so you will need to set an arbitrary number of words you’d prefer your readers to skim. (It’s generally considered bad practice to have long unwieldy emails, so you should aim for a maximum of two or three paragraphs)

Step Four: Choose The Right Time

When it comes time to send out your email, you’ll need to choose the right time. As a general rule of thumb, you should send your email five to six hours before the **EST** time zone. (Eastern Standard Time zone is the most commonly used time zone in the U.S.)

This is significant because, generally speaking, people are more engaged with news and information related to themselves and their loved ones during the afternoon. (Those seeking relationships and business arrangements generally have their lives and work arrangements dominated by day job responsibilities, so they’re less likely to be engaged with a product related to themselves in the afternoon. Think about it this way: If you get a call from a potential customer at noon on Monday, you will almost certainly have taken the call on Friday or Saturday night. So, if you want to see the best results, you’ll want to send out the email on a weekday and at a time when your readers are likely to be engaged with your content.

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