If you’re looking to start an email marketing campaign, you’re most likely aware of the restrictions that most major providersplace on how, when, and what you can promote via email.
You may have heard of restrictive deliverability policies that prevent businesses from reaching their full audience. And you might be frustrated that you can’t send bulk emails or automated campaigns without worrying about your IP hitting a wall.
While it’s true that you need to take into consideration the platform you’re using, you shouldn’t be limited by it. Especially not if you have a robust network and desire to grow your business.
With MailChimp, you can set up a simple, automated email marketing campaign that doesn’t violate the TOS of any of the major email servers. Even if you’re using an older version of the platform, the fundamentals of creating an effective email marketing campaign haven’t changed.
In this article, we’ll walk you through the process of creating a successful email marketing campaign using MailChimp, focusing on best practices that will allow you to maximize your results while staying within the platform’s TOS.
Set Up Your Email Templates and Landing Pages
Before you start building your email list, you need to have a clear idea of how you’ll send your messages and what you’ll use for the email template and landing page. The information you provide in these places will help your customers understand what your email is about and whether or not they want to receive it.
For the template, you can use a built-in design or take a look at one of the many MailChimp template designs available. When designing your landing page, keep in mind that you need to keep the platform pleasant and easy to use for your customers. While you don’t need to be a web designer to use the tool, having some basic knowledge of website design will make a world of difference.
Once you have your landing page and email template, it’s time to begin building your email list. You can use a tool like MailChimp to collect emails from potential customers who’ve expressed interest in your product or service. You can also use the platform to track the progress of your email marketing campaign. And you can use MailChimp’s analytics to examine the effectiveness of your email marketing strategy.
Create Your Audience And Split Testing
The first step to building an effective email marketing campaign is to create an audience who matches your ideal buyer. To do this, you need to focus on demographic and psychographic factors that will lead to purchasing decisions. The tools within MailChimp allow you to see the entire picture when it comes to your audience’s interests. You can use a tool like AudienceXL to pinpoint the exact demographics and psychographics your ideal buyers fall within. And you can use the platform’s segmentation tools to build targeted audiences based on criteria you set.
Once you have your targeted audience, you can start experimenting with different marketing methods and seeing which one performs best. Split testing is a technique where you test various messages, offers, or strategies to see which one performs best. You can use A/B testing, where you test different versions of a marketing message or offer, to quickly find what works best for your audience. Or you can use multivariate testing, where you test several variables at the same time, to obtain meaningful results more quickly.
Set Up Your Autoresponder
An important part of creating an effective email marketing campaign is to set up an autoresponder. An autoresponder, or automated reply, will help ensure that you quickly grow and maintain your email list by sending a series of follow-up email messages to new subscribers. You can use MailChimp’s autoresponder to quickly and easily send out daily, weekly, or monthly emails containing product information, offers, and updates.
You can also use the platform’s autoresponder to send out notifications when someone opens, clicks, or buys from an email marketing campaign you set up. Setting up an autoresponder is as easy as entering the email address of a subscribing customer. Then, you can set the number of emails you want to receive daily, weekly, or monthly. You can use the platform’s email delivery tool, Connector EMS, to easily send out your autoresponder. And you can use the MailChimp dashboard to monitor your autoresponder’s performance and tweak settings as needed.
Track The Results Of Your Email Marketing Campaign
Now that you have a growing email list, it’s time to track the effectiveness of your email marketing campaign. You can use a tool like MailChimp to examine the performance of each individual email you send out and to identify the email’s content that leads to the most engagement. You can use the platform’s analytics to track the success of your email marketing strategy and discover the most effective methods for communicating with your audience.
MailChimp’s analytics allow you to examine the results of your email marketing campaign in a number of ways. First, you can use the platform’s reports to examine how many people opened your email, what percentage responded, and how many clicks each individual email collected. In addition, you can use the reports to examine the performance of different content within your emails, the performance of different subjects and pitches, and how different types of content impact the success of your campaign. To discover the best performing content within your emails, you can use the analytics to compare various versions of your message, adjusting for variables like demographics and psychographics. In short, the analytics allow you to easily examine the results of your email marketing strategy and make necessary tweaks to improve performance.
If you’re looking to start an email marketing campaign, you should take a few things into consideration. First, make sure that the email marketing platform you choose allows you to send email campaigns without being over or under the defined limits set by the service. Second, take some time to design a quality template that will make your customers feel confident that they’re receiving information from a trusted source. Finally, make sure to test different messages, offers, and strategies to see which one performs best.