A few years back, we wouldn’t have guessed that email marketing would become such an important tool in digital marketing and sales. Studies show that people prefer to receive marketing emails than ads, and 69% of consumers have admitted to being bored by traditional advertising.
Email marketing allows you to connect with your audience and offer them valuable content that relates to their interests. When done right, it can be incredibly effective at driving traffic to your site and boosting your bottom line.
Create a subscriber list
Before you begin your email marketing campaign, you’ll want to have a look at your list of subscribers. This is important because you need to make sure that you’re sending emails to people that want to hear from you. You can do this by creating a list of subscribers who have requested a free copy of your eBook or who have signed up for your weekly newsletter. You can also look at the success of your previous email marketing campaigns to see which lists work best for you.
You can’t just send an email to your whole list because some people may have missed out on a key piece of content or information in previous emails. In addition, you may overwhelm your subscribers with too much content and information, making it difficult for them to stay engaged.
Set up automated email sequences
Like other content on your site, your email marketing content can be scheduled and sent out automatically at pre-determined times. This allows you to control when your next blast goes out to your audience. You can also use automated emails to follow up with potential subscribers who have not yet given you the green light to email them.
If you have an email list of over 1,000 subscribers, you can take advantage of the fact that many email clients today will allow you to send mass emails without breaking the law. What’s more is that since email clients exist on both Android and iOS, your automated emails will reach a wide audience.
Use a marketing automation platform
One of the greatest things about email marketing is how easy it is to set up and run. All you need is a reliable SMTP (simple mail transfer protocol) account, a newsletter service, and a mailing list. From there, you can launch a marketing automation platform, such as HubSpot or Marketo, and start creating automated email campaigns.
These platforms take the drudgery out of sending mass emails and provide you with an interface that makes it easy to build and send out automated campaigns based on triggers and activities, such as email opens, clicks, and template-based emails.
Make sure your emails are relevant and interesting
Your email marketing should always be relevant and interesting. This is important because if you want someone to take the time to read and engage with your content, you will need to make sure that the content is interesting and useful. In the same way you would review a product or service before buying it, you will want to give your email marketing content a try before you buy into it.
Fortunately, the review process for products and services is different today. Your email content does not have to be perfect to gain traction. As long as your subscribers engage with your content, you will be able to gauge the effectiveness of your campaigns.
Use proper subject lines and email design
Another important factor that will determine whether or not your email marketing campaign is effective is your subject line and email design. Your subject line should be short and sweet but also offer enough information for the reader to know what the email is about. In the same way you would include a call to action in your ad, you can use a call to action in your subject line. For example, if you’re sending out an eBook, you might want to use the subject line, “How to Win Friends and Influence People: The eBook that Launched a Movement”.
As for the design of your email, there are a few guidelines you can follow to make sure your emails look consistent. First, make sure that all of your emails look the same. This means using the same background, text, and design of your site’s header, for example. You can also use a marketing automation tool to create attractive email templates that you can use over and over again.
Measure the success of your efforts
Now that you have a clear idea of how to use the WordPress email marketing plugin, it’s time to measure the success of your efforts. This may seem obvious, yet so many businesses fail to do this. If you want to optimize your content and get the most out of your email marketing program, you’ll need to monitor the performance of your campaigns regularly and adjust your strategy as needed.
You can start by analyzing the results of your automated emails. If you use marketing automation tools, you will be able to see the open, click, and conversion rates for each individual email.
As you establish more and more automated email campaigns, you’ll want to look at your open, click, and conversion rates to see how each individual email is performing. If you notice that one particular email is performing better than the others, you may want to consider re-evaluating the type of content you’re sending out and whether or not this is the kind of audience you want to reach.
In addition to analyzing the results of your automated email campaigns, you should also be measuring the performance of your non-automated emails as well. This means that you should be sending out email marketing campaigns with a lead magnet, such as a product review or FAQ post, and tracking the results.
Optimizing your content, subject line, and design will help you get the most out of your WordPress email marketing plugin. Follow the above guidelines, and you’ll be able to create effective, engaging emails that will pull in the conversions you’re looking for.