Have a good emailing history and know how to make the most of it? You might be able to get paid to write emails for businesses across the globe. According to Payscale, the average annual salary for an email writer is $64,000 – with some freelancers earning up to $100,000 or more per year.
But how do you go about getting this valuable job? By learning how to write the best possible emails for businesses.
To get started, first you’ll need to determine what kind of email writing you’ll be doing. There are three basic types of email marketing:
1. Mass Email Marketing
The most common type of email marketing is mass email marketing. Rather than sending out hundreds or thousands of individually written emails, platforms like MailChimp, Constant Contact, and Mad Mimi allow businesses to build large lists of email addresses and send out bulk emails with content such as white papers, FAQs, blog posts, and more.
Why is this approach so valuable to businesses? Because it saves money. Instead of hiring expensive freelance writers who may only be able to provide written content for a small fraction of the companies they’ve written for, businesses can choose mass email marketing – which is a cost-effective solution.
One of the reasons behind the cost effectiveness of this approach is automation. Since businesses are generating these email lists with the help of software and platforms such as HubSpot, Infusionsoft, and others, the content of these emails can be set in advance. So rather than spending time manually crafting message after message, businesses can simply choose from a content library and send out an automated campaign.
This approach makes automated email marketing very valuable. For instance, if your company already has a CRM (customer relationship management) system set up with the software mentioned above, the ability to automate your email marketing becomes very appealing. You can use the tools in these systems to create automated campaigns that trigger based on a customer’s interaction with your brand (e.g., buying a product, requesting a service, etc.).
2. Promotional Email Marketing
The second type of email marketing is promotional email marketing. In addition to providing value and building trust with your audience, your company’s email marketing can also be used to promote products and services. Some businesses choose to focus on this type of email marketing and use the other two types only as a complement.
However, even if you do choose to pursue promotional email marketing, it’s still important to develop a strategy for sending these emails. To do this, you’ll need to consider your target audience, the goals you hope to achieve by sending the email, and the resources you have available.
For instance, if you are launching a new product or service and want to gain initial awareness and credibility with your audience, you might decide to send out promotional emails to gain trust and interest. Since this is a paid gig, you might also want to consider the size of your audience and how much you’re likely to get compensated per email.
These types of emails can be highly effective when done right. However, because they are pitched directly to the people you’re trying to attract, you need to ensure that they have a clear sense of value and are not inundated with spam. To do this, you’ll need to develop an email marketing plan, build a solid email distribution list, and test your strategy.
3. Personal Email Marketing
The third type of email marketing is personal email marketing. This type of email marketing is pitched directly to a single person or a very small group of people. Typically, businesses use this type of email marketing to promote themselves or provide helpful information to the people on their emailing list. Since this is a paid gig, businesses must consider how much they’re willing to pay per email, the frequency with which they’ll need to send these emails, and whether or not they want to engage with their audience through entertaining content.
One of the challenges of this approach is that it relies heavily on building a strong network. To do this, you’ll need to develop, grow, and nurture your email list. An effective method of doing this is through content curation.
These are services that will gather, organize, and present content from different websites and blog posts in a single, user-friendly package. So whether you’re looking to gain credibility with your audience or simply want to engage with your readers, content curation can play a big role. By creating and maintaining a quality email list, you’ll be able to reap the benefits of personalized email marketing for years to come.
As you can see, there are many different types of email marketing. Which one you’ll use depends on your company’s needs and goals. However, understanding the different types of emails and how each one is used can help you become a better business owner and email marketer.