Have you ever wanted to find a way to effectively send out emails to your customers and potential customers without overusing spam tactics?
You may be thinking about trying out a more personalized approach to email marketing in hopes of increasing your open rates and click-through rates. This is a great idea!
But how do you go about doing this? What is a “personalized” approach to email marketing and how can you go about taking it?
In this article, we will tell you about 15 email marketing examples that you can use to get started. Some of these examples are free while others may cost you a little bit of money. But, you’ll find something suitable for your budget.
The Beginner’s Guide To Email Marketing
If you’re new to email marketing, it can be a trying process to figure out what works and what doesn’t. But, if you follow a series of steps, you’ll find that it’s not as difficult as you may think. In this article, we will walk you through the step-by-step process of email marketing so that you can become a confident marketer in no time.
1. Set Up Your Email Marketing Account
One of the first things you’ll need to do once you’re ready to begin using email marketing is to create an account with a reputable email marketing service provider. You can do this by clicking the Create Account button at the top of their home page. You’ll then be asked to enter a username and a password. After you’ve done this, you’ll be presented with a dashboard where you can begin designing your marketing emails.
As you may imagine, there are a lot of steps involved in creating a marketing email that will successfully reach your audience. But, with a little bit of effort and research, you’ll be able to find the ones that will work best for you.
2. Set Up Autoresponders
If you’ve ever purchased products or used services from a website that offers autoresponders, you’ll know how handy they can be. Autoresponders are automated systems that will send out regular emails to clients or subscribers who’ve been identified as having purchased a product or using a service from a specific website. You may want to set up an autoresponder for the following reasons:
- To let clients, subscribers, or other users know that you’ve added something new to your online store.
- To introduce clients, subscribers, or other users to your company or product (via email marketing).
- To remind clients, subscribers, or other users of your company or product (via email marketing).
- To gather feedback on your products or services (via email marketing).
- To stay in touch with clients, subscribers, or other users (via email marketing).
You may want to set up several autoresponders to cover all of your bases. For instance, you may want to create an autoresponder for new subscribers, a separate one for customers who’ve been inactive for a while, and one for customers who’ve purchased a certain product from your store.
3. Design Your Marketing Emails
Once you’ve set up your email marketing account and have begun receiving regular emails from your autoresponder, you can begin designing your marketing emails. There are a few different things you can do to make your marketing emails more effective.
First, you can design your emails using a simple grid layout that will keep things nice and easy to read. The standard Gmail look and feel applies here, as you’ll be using the same service to send out your emails that you use for accessing your inbox. You can also choose to customize the subject line and the greeting in your emails. Finally, you can choose to use different font styles, color themes, and images for your headers, body copy, and footers.
Keep in mind that all of these elements must work together to make your email marketing campaign successful. When sending emails, you should ensure that every element is doing its part to draw in the maximum amount of clicks and opens.
4. Split Test Different Headlines
You’ll want to make sure that you test different headlines to find the one that generates the most interest. Before you send out your email, take the time to split test different headlines to find the one that produces the best open rates. Once you’ve found that headline, you can be sure that your email will contain something intriguing to draw in the reader.
5. Personalize Your Subject Lines
One of the elements that will make your email stand out is your subject line. Just as with the headline of your email, you want to find the one that produces the best results. To do this, you can use the same split testing techniques mentioned above to find the best possible subject line for your email.
One option is to take your existing email subscriber list and run a split test on your subject lines. To do this, you can use a tool like Mad Mimi, which is an email marketing tool that creates personalized subject lines for you.
6. Build A Pinnable Content Calendar
The content calendar is an important element of any successful email marketing campaign. This is a calendar that will help you plan out a schedule for which you’ll send out your emails. You can use the content calendar to determine exactly when you’ll send out each email and what materials you’ll include with each email. Keep in mind that you can always amend the contents of your content calendar as necessary.
The best thing about the content calendar is that it combines both content planning and email marketing into one simple to-do list. This means that you’ll only need to focus on it once and then it’ll be done. The content schedule will then take care of itself as you continue to receive emails from your email marketing account.
7. Measure THE IMPACT OF YOUR EMAIL MARKETING CAMPAIGN
Don’t forget about the importance of measuring the results of your email marketing efforts! This is something crucial to remember whenever you’re dealing with an unknown factor such as email marketing. Measuring the results of your email marketing campaign can be quite the task, so make sure you’ve got the right tools in place before you begin.
You should first and foremost look into using a tool that will track the open rates and click-throughs of your emails. While you’re there, you can also look into seeing the types of content people are engaging with and the locations the links are leading to. All of these things are important measurements that will help you determine the success of your email marketing campaign.
8. Customize Your Signature
There is one more thing you can do to make your email marketing more unique and effective is to customize your signature. Your signature is essentially your email’s “handwritten” equivalent. So, if there’s something unique about your outlook or email’s content that you want to include in your signature, you can do so. Just remember that you’ll need to do this manually so make sure you’ve got the time to do this before you begin to send out your campaign.
As you may imagine, the process of designing an effective email marketing strategy can take some time. But, with these initial eight steps, you can begin your email marketing journey successfully. Keep in mind that this is a long-term process and you’ll need to continually refine your methods to continue generating effective results.