How to Use Email Referrals to Grow Your Business

Have you ever considered using email referrals to grow your business? Probably not, but you should since they can be a great tool for viral marketing or just getting the word out about your product/service. In this blog post, we’ll tell you exactly how you can use email referrals to grow your business. We’ll discuss the various types of email referrals that are available, and how you can use them to generate more leads and grow your business. So, let’s get started.

The Different Types Of Email Referrals

What exactly are email referrals, and how do I use them to grow my business? Email referrals are simply the customers that click a link in your email to visit your website or purchase your product/service. Typically, these customers would have either done business with you before or know someone who has. Since these customers already know, like, or trust you, they are easier to convert into leads or sales when used appropriately in your marketing campaign. The better you are at getting these email referrals, the greater your chances of successful conversion and growing your business.

There are a few different variations of email referrals that you can use to grow your business. It’s important to understand the differences in order to get the most out of them. Your email referral strategy will depend on the nature of your business, your current marketing strategy and goals, and how you want to measure your success. As a business owner, you’ll have to make the decision on which type of email referral to use in your campaign depending on the situation.


This is what most people think of when they think of emails and referrals. Someone clicks on a link in your email, visits your website, and then purchases something. Typically, these customers will already be aware of your company and brand since they’ve heard of you or been exposed to your marketing material before. This makes them easier to convert since they have already shown some interest in your product/service. If you’ve ever shopped online, you’ve probably seen these types of emails.

The downside to this variation of email referral is that, since your target audience is already somewhat familiar with your company, it’s tougher to get them to consider you for new business unless you provide exceptional value or a new experience. In some cases, you can also run into competition from larger companies that have a larger base of customers and can afford to spend larger sums of money on marketing campaigns. It’s always a good idea to consider whether or not you should focus on expanding your offline business before you get too absorbed in your online business. Having an offline store or office is always a good idea since you can’t be online all the time to answer customer questions and take orders. Also, people who visit your shop or office in person are more likely to purchase something simply because it’s easier for them to do so. You can utilize this to your advantage by offering free samples of your products, providing discounts for in-person shoppers, or displaying products that are typically bought in person (like clothing and accessories).


This type of email referral is quite similar to the traditional kind, but there are a few key differences. First, with modern email referrals, the person landing on your website does not necessarily need to know or like your company in order to do business with you. This is a major shift since with traditional email referrals, the person had to know or like you in order to do business with you. Second, with modern emails, the conversion rate is often higher since the person has no preexisting relationship with your company. This means you’ll likely generate more revenue thanks to this type of email referral. Finally, with modern emails, you can use a tactic called “battling” where you offer a discount or freebie to the person that’s visiting your website in an effort to get them to take action (like making a purchase or subscribing to your list).

The disadvantage of using modern emails is that it’s much more difficult to track since there’s no clear link between the person who clicks the link and the person who does business with you. This makes it more difficult to measure the effectiveness of your campaign financially, unless you have a clear target audience and can segment your statistics accordingly. Also, you’ll have to put in a lot more work to get the same return as you would with a traditional email campaign. For these reasons, it’s usually a good idea to use modern emails sparingly unless you’ve got a really good reason to believe they’ll generate a higher return than your traditional emails.


This is quite similar to the modern variation, but instead of using traditional links to get someone to visit your website, you’ll be using an affiliate program. When someone clicks a link that’s been tweeted, texted, or posted on social media, they’ll be taken to a page from which they can make a purchase or subscribe to your list. Since this is viral marketing, the goal is to have as many people as possible see or hear about your offer and engage with it. The better the offer, the better the chance of viral spread and increased interest in your product or service.

The disadvantage to this type of email referral is that the person visiting your website does not necessarily need to be interested in what you have to offer in order for the viral campaign to be effective. This means that you’re relying on someone’s current interest in your product or service to drive interest in your brand. If you want to significantly expand your business, you’ll have to find a way to get people who aren’t currently interested in what you offer to become so. One strategy could be to create content of value that’s relevant to your target audience and share that content via social media.


Some merchants put a pricing limit on how much they’ll charge for an email. It depends on the nature of your business, but generally, you can expect to pay less for email marketing than you would for traditional marketing. It’s also worth noting that many businesses that offer email marketing as part of their services also provide analytics so you can track the results of your campaign. This way, you can determine whether or not the investment in email marketing was worth it. If you think that it was, you can continue to use email marketing as a powerful tool to grow your business.

It’s important to do your research before you jump into using email referrals to grow your business. You don’t want to make the mistake of using a tactics that wasn’t built for your industry and won’t give you the results you’re looking for. As a general rule, if you’re not getting the results you want, then it’s time to try a different strategy. It’s never easy to determine the optimal approach to take when growing your business, but with a little planning and research, you’ll be able to find just the right email referral strategy to fit your needs.

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