Best Practices for Email Tracking – How to Get More Data, Sales, and Marketing from Your Emails

There is no question that email remains one of the most important marketing vehicles available. Whether you’re using it to advertise a new product or service, promote an upcoming event, or simply want to stay in touch with a few key contacts, you’re sure to find a use for it. But what exactly is ‘email marketing’, and how can you use it to its full potential?

The Difference Between Email Marketing and ‘Normal’ Marketing

It’s important to understand the difference between ‘normal’ marketing and email marketing before you begin your adventures with the latter. While ‘normal’ marketing generally refers to advertising and marketing methods which rely on traditional media like radio, television, and print, email marketing is essentially what happens when you try to reach your target audience via email.

While the methods may appear similar, email marketing is a form of marketing that is entirely different. Instead of relying on a general population to see your ads and be interested in what you have to sell, you are relying on a smaller, more targeted group of people to do your marketing for you. This generally means you will use different tools, methods, and strategies to achieve your goal.

Why Email marketing is so Important

The fact that you are reading this should be evidence enough of how important email marketing is. Despite all the different methods of online marketing, email still holds a prominent place in digital marketing, and for good reason.

In the year 2050, 90% of the world’s population will be living in urban areas. For businesses, this means there will be more customers to reach and more potential leads to capture.

If you’re looking to grow your business, you can’t afford to ignore email marketing.

Setting Up Your Email Marketing Strategy

Once you’ve determined that email marketing is the right move for your business, the next step is to create a strategy for building your mailing list. Just like any other form of marketing or advertising, your email marketing strategy should include deciding who your target audience is, where you will reach them, and what you will do once you’ve captured their attention.

The first and most important step in building a solid email marketing strategy is to decide what you will offer your subscribers. This is usually something simple like exclusive content or a discount on your products. The important thing is that you decide on something that will be of value to them. With a solid value proposition, you are sure to connect with your audience and retain them as subscribers.

Choosing the Right Email Marketing App

The question now becomes: ‘What tools can I use to build and maintain my email list?’ While there are many robust ESPs (email service providers) available, not all of them are designed for marketing purposes. Therefore, you will need to choose one that is both reliable and has all the features you need to successfully build and grow your email list.

When choosing the tool that you will use to build and maintain your email list, it’s important to keep in mind a few things.

How Much Data do I Need to Send?

First and foremost, you need to have a decent amount of email addresses to start with to have any chance of getting results. As a general rule of thumb, you should aim to have 500 ‘warm’ addresses (those that have opened and clicked on your marketing emails previously) to make the most out of your efforts.

As you grow your email list and gain experience with email marketing, you will learn what volume of email is considered ‘normal’ for various industries and what metrics you should be aiming for. For example, email marketing for financial services brands should aim for a minimum of 1000 emails per day, while health and beauty brands may only need 100-200 emails per day.

Do I Need To Use Subject Lines For My E-mails?

One of the most important things to consider when creating your email marketing strategy is your subject line. While you may believe that your email’s content is the most important part, the subject line is the piece of the email that people will actually read before they get to the content. In order to grab a reader’s attention, you will want to use a creative and eye-catching subject line.

In addition to this, you will want to use the right keywords in your subject line. If you have chosen wisely, your email will be relevant to your target audience and the desired action you want them to take. For example, if you are selling car insurance, you might want to use the keywords “new car insurance” in your subject line to show that you have chosen their needs in mind.

When Will My Subscribers See My E-mails?

This is a crucial point to consider when creating your email marketing strategy. You need to decide whether you want your subscribers to get your emails immediately or at some point in the future. If you decide that you want people to see your emails as soon as possible, you will have to consider the best way to do this. One option is to have your email server deliver the messages as soon as they are sent. However, this requires the recipient to be online and able to access the email at that specific moment in time.

Another option is to set up autoresponders. With an autoresponder, you can have an email delivered to your subscribers at a later point in time. Generally speaking, most companies will require you to enter your email address, the number of emails you want to receive, and choose a date when you want the emails to be delivered. You can also choose to have the emails sent at a time and date of your choosing. This can be a great way to send out important notifications at a convenient moment.

How Many Times Should I Email My Subscribers?

Now that you have an active email list and are sending out regular emails, you need to decide how often you will send these emails. This is a personal choice and something that you will have to determine for yourself based on how much value you think you will get out of the email. Generally speaking, a good rule of thumb is to email your list once per week.

Weekly emails usually work well for a business that is just getting started. As you build your audience and gain experience with email marketing, you can adjust your strategy and send out multiple emails per week or even daily emails if you think this will be more valuable to your audience. Remember – it’s a personal decision and you should choose what works best for your business.

How Long Should My Emails Be?

Your emails should be brief and to the point. It’s easy for people to get distracted by unnecessary fluff when reading an email. When someone decides to unsubscribe from your list, they are generally doing so because they think the content is not valuable to them. As a general rule of thumb, keep your emails below five paragraphs.

With so much information available online, people are short on time and don’t have the attention span needed to read elaborate emails. In addition to this, they may not agree with the email’s viewpoint and want to avoid getting in the habit of receiving political emails from companies they do business with.

While you may think that people want to hear your story or get some inspiration from your emails, you should keep this to a minimum. There is no need to paint a picture of your personal life or experiences in order to convince someone to purchase your product. Instead, use quantitative marketing methods to show how and why your product or service is better than the competition.

Content Is King (or Queen)

One of the most important things to consider when creating your email marketing strategy is the content you will use to promote your product/service. Just like any other part of your marketing campaign, the copy you use needs to be concise, yet creative and interesting enough to pull people in.

When deciding what content to use for your emails, consider what is working well for other brands in your industry. If you can become the go-to source for information, you will be able to cut out a piece of the market share and transform your business in the process.

Useful Websites and Blogs

As you develop your email marketing strategy, you will discover several online resources that can help you. Below, we have listed a few sites and blogs that can help you achieve better results with your marketing efforts.

Firstly, HubSpot offers an abundance of free resources online that can help you build and grow your email list. Whether you’re looking for a checklist to follow or want to dive into the nitty gritty of what makes up a successful email strategy, you’ll find something useful.

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