Email + Upward Digital Marketing + Westerville, Ohio

In the past, marketing was mostly limited to advertisements in newspapers and physical trade shows. However, with the surge of online marketing, companies now have the ability to market their products to thousands of people without even leaving their desks.

It is no secret that email marketing is one of the most effective and cost-efficient ways to reach your audience. With the right email marketing strategies and tools, you can reach the hundreds or even thousands of people who are most likely to purchase your product or service.

Why Is Email So Important?

People love to receive emails. In fact, in 2015, nearly half of all American adults reported that they regularly read emails. Moreover, 74% of Americans use their phone to read emails (source: Verizon Research). This means that we have the opportunity to reach nearly everyone if we communicate via email.

The best part is that emails can be inexpensive to send. With the right tools, you can launch a free trial period or offer a coupon code for the limited time the offer is available. This way, you can capture the attention of potential customers who are reading your email and make them feel as though you are trying to follow up with them because you noticed them visiting your website or buying a product from your store.

Since people spend so much time on their phones reading emails, we should take advantage of this by using email marketing to drive business. A report from HubSpot reveals that consumers prefer to receive marketing emails from brands they know and trust. Moreover, having a relationship with a brand can result in a 47% increase in email activity and a 7% increase in online shopping (source: HubSpot Blog).

How Can Email Marketing Help My Business?

There are several ways that email marketing can help your business. Here are a few:

  • Driving traffic to your website or social media channels.
  • Growing your audience and engaging with your fans.
  • Increasing brand loyalty and encouraging repeat purchases.
  • Reducing marketing costs and increasing efficiency.
  • Providing a better customer experience.
  • Increasing sales by connecting with others in your industry.

Types of Email Marketing

Depending on what you are trying to accomplish, you may want to tailor your email marketing strategy to meet your needs. Here are some of the most common types of email marketing:

Product or service based

If you are only looking to promote one product or service, then you can use targeted email marketing to ensure you reach the right audience. With this strategy, you will want to pick a keyword or phrase that is related to your product or service. Then, you can use email software to reach people who are searching for that keyword or phrase. This type of marketing is called product-based or solution-based email marketing.

For example, if you sell shoes, you might use the keyword ‘shoes’ in your product-based email marketing. You will then use the shoes as the subject line for your email and send the email to people who are searching for ‘shoes’.

Event based

If you are running a webinar, virtual event, or some other type of offline marketing campaign where you are trying to promote an event, then you can use email marketing to notify your audience about the event and encourage them to coming to or watching the event.

You might send out an email a week or two before the event to remind people about the event. Then, on the day of the event, you can send out an email to notify people about the event and encourage them to coming to or watching the event.

This type of marketing is called event-based or promotion-based email marketing.

How to Get Started with Email Marketing

Now that you know what email marketing is and how it can help your business, you can get started with a FREE 14-day trial of HubSpot Marketing so you can begin to build your audience and start engaging with them via email.

To get started, visit this special link and get a free trial of HubSpot Marketing. Then, once you are signed up, click on the ‘Get Started’ button to continue to the dashboard.

From here, you will want to create a new campaign. If you already have a LinkedIn account, you can use the platform to gain credibility with potential customers. Moreover, you can share and connect with individuals who are in similar industries and also find collaborators to help you grow your business.

To build your audience, you can use the ‘Get Email Addresses’ button under the ‘Campaigns’ tab to start collecting emails.

You will want to make sure that you verify that the email address is valid and contains a working phone number. You can also use the opt-in box under the ‘Campaigns’ tab to receive emails from potential customers who are interested in your product or service.

Once you have collected some email addresses, you can begin to craft a regular email marketing schedule. You should send out an email marketing plan at least once every two weeks to keep your audience interested and make sure they know you are always thinking about them.

To get the most out of your email marketing, you should consider using tools that will help you automate the following:

  • The collection of email addresses (segmentation and re-engagement)
  • The sending of emails (automation)
  • The collection of click-throughs and opens (analytics)
  • The analysis of conversion rates (analytics)
  • The setting of reminder emails (automation)

Best Practices for Email Marketing

Now that you have a basic understanding of how to craft an email marketing strategy, you can begin to develop a plan that will help you achieve your business goals. Below, you will find some tips and suggestions that will help you become more effective email marketers.

First, find the right person.

The first step in creating an effective email marketing strategy is to find the right person who can help you make the platform work for you. This could be a marketing guru who can teach you the ins and outs of email marketing, or it could be a talented marketer who has experience in implementing successful email marketing campaigns. 

Once you have the right person, it’s time to move on to the next step.

It’s important to note here that using an email marketing platform does not mean that you have to limit yourself to simply sending out email messages. You can use the platform to set up automated email campaigns that will follow a series of steps and send out emails based on those steps.

Build a Relationship With Your Audience

It is important to establish a connection with your audience from the beginning. As HubSpot states on their blog, “People don’t buy from brands they don’t know or trust. Developing and maintaining a brand reputation is expensive, and it’s something that can be easily damaged” (source:

Blog article:

Why Email Is Important for Branding

Your business website and social media channels may be the place you develop your brand identity, but email is the place you build your relationship with your audience. When someone lands on your website or follows you on social media, that is usually the point they become aware of your business. However, in order to develop a relationship with potential customers, you must first gain their trust.

A study from HubSpot reveals 5 steps you can take to gain trust and establish credibility with your audience via email (

Blog article:

Step 1. Tailor Your Audience To Fit Your Message

Based on the research conducted by HubSpot, your first step in establishing credibility with your audience is to tailor your message to fit their needs. You are not trying to sell your product or service to everyone; you are aiming to reach specific individuals who have a need or using your product or service. Tailoring your audience makes it easier for you to tailor your message and for them to understand and relate to it.

According to HubSpot, there are 4 types of emails you should send to your audience:

Scroll to Top