How to Get Emails from Your Email Marketing Software to Go to Your Inbox

Did you know that around 40% of people respond better to texts than emails? That’s a lot of missed opportunities! The good news is there are several simple ways to make sure your emails go to your inbox and are not deleted by mistake.

Use A Subscription

If you use an email marketing software like HubSpot or Mailchimp, then you’ll notice that you can customize your emails to go out whenever someone subscribes to your list or signs up for your newsletter. This is a simple yet effective way to ensure your emails reach your subscribers’ inboxes. You can either use a free trial or a paid subscription to gain this benefit.

You can ask the subscriber if they’ve seen your email. If not, you can resend it. Or, you can allow the subscriber to choose whether they want to receive future emails from you or not.

The great thing about this strategy is that it doesn’t require any extra work on your part. Once you have a team of people who need to be kept in the loop as well as a group of people who benefit from your emails (i.e. your customers), then all you have to do is setup auto-responses in your email marketing software. 

Use A Return Path

Have you ever signed up for a free trial or a premium membership with a company, and later found that the emails you were getting were going to spam? You’ll soon find out that around 80% of all emails end up in spam because there’s no way for the company to know how to reach you. This is where using a return path comes in handy. A return path allows the email service provider (ESP) to send your emails to another email address of your choosing. This way, the company knows exactly where to send your emails, and ensures your emails will reach your inbox.

You can ask the email service provider for a free trial or a premium membership. Then, when you’re on the subject of email marketing, you can ask for an example of a good return path and how it works. You’ll also need to set up the email account with the same domain name as the account you have with the ESP. This ensures your emails will actually reach their intended recipient.

Use An Email Checker

Did you know that around 90% of all emails are looked at online before they’re even opened? That’s a lot of lost opportunities to have a wonderful conversation with your customers. The reason behind this is because people are constantly receiving spam and junk email everyday. If you want people to pay attention to your emails, then you’ll need to do everything you can to prevent them from being flagged as spam. You can use an email checker to make sure emails from trustworthy, recognized companies reach your inbox.

If you have a team of people who need to be kept in the loop as well as a group of people who benefit from your emails (i.e. your customers), then all you have to do is use an email checker to double check that all emails coming in from a certain domain are legitimate. This won’t stop spam, but it will at least give you the opportunity to have a wonderful conversation with your customers.

Take Away

Ultimately, making sure your emails go to your inbox is not that hard. You just need to do a few things differently. First, make sure you have a way for people to get in touch with you. Second, create engaging content that will make your customers want to reach out to you. Third, create an environment where it’s easy for people to talk to you. Fourth, get the basic structure of your email right. Finally, verify that the emails are going to the right inboxes.

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