Email marketing is one of the most effective tools for getting and keeping customers. Marketers use email to send short, frequent bursts of content to a large audience, promoting products and services. The benefits of email marketing include the ability to build trusted relationships with potential and existing customers, gain visibility into actions and reactions to content, and prove the ROI of an email marketing campaign. With so many benefits, it’s not even close to a wonder why more and more businesses are adopting it.
Introduction to Email Marketing
Email marketing is not a new term, but it has changed a lot since its inception in the 1960s. In those days, emails were mostly sent to large lists of people, often purchased from email marketing companies. These email lists were often considered spam. Not all businesses were on board with email marketing back then, but it has certainly become one of the most effective digital marketing tools available today.
Today, the meaning of “email marketing” is changing alongside its methods. Today, effective email marketing combines various techniques, including content creation, strategy, and targeting. It also includes a variety of platforms, including social media, which allow businesses to communicate with customers at the touch of a button.
Why Use Both Drupal and Emma For Your Email Campaign?
There are a variety of benefits to using a content management system (CMS) like Drupal or Joomla for your email marketing campaigns. The main advantage is the ease of use and the amount of functionality that these platforms provide. It’s a best practice to utilize the full functionality of your CMS, as you can always upgrade or change the code if needed.
Drupal and Emma are both trusted platforms with a large and vibrant user communities. This means that you can always find people to help you if you encounter any issues. If you’re looking to build a successful email marketing campiagn, these are the two platforms that you can rely on.
Setting Up an Email Campaign in Drupal
The first step to setting up an email marketing campaign is deciding which platform you will use. There are a variety of options, from simple services that don’t offer much to elaborate servers that are overkill for simple projects. As a general rule, simpler is always better when it comes to hosting options, so look for a cloud hosting provider that offers a free trial. Also consider the hosting options that your email provider provides, as most web hosting services don’t provide email marketing services.
Once you have your hosting options chosen, the next step is to install the software that you will use to actually organize and send out your emails. There are a variety of software applications that you can choose from, depending on your preferred method of email communication. You will want to choose a program that is easy to use and has all of the features you need.
Drupal has a built-in email marketing module that can be used to send out promotional emails to registered users of the site. This is a simple and straightforward option that requires little to no technical know-how. However, if you are looking for something more advanced, you can check out Campaigner or MailChimp, which are two of the most popular email marketing platforms today. These applications provide everything you need, from creating and sending out campaigns to tracking performance and results. They also provide advanced features, like A/B testing, which allows you to test different versions of an email to determine which one performs best.
Setting Up an Email Campaign in Emma
Emma is another popular CMS that is known for its flexibility, ease of use, and robust features set. Like Drupal, Emma provides a built-in email marketing module that can be used to create and send out email marketing campaigns. However, unlike Drupal, Emma allows you to design your email layouts and use various plugins, including ones that can be used to integrate with popular social media platforms, like Twitter and Facebook.
Emma also offers a variety of 3rd-party plugins that can be used to enhance the functionality of an email campaign. For example, you can add a contact form to the email, which allows potential customers to get in touch with you directly from a piece of content.
Integrating With Social Media
The world of digital marketing is constantly evolving alongside the increasing roles of social media in our everyday lives. With the rise of TikTok, its video-based content combined with short-form articles sparked the creation of a form of content that is now dominating the internet.
This content is perfect for use in an email marketing campaign, as it can be easily consumed in small bites, allowing customers to quickly get the information they need without having to leave the platform.
TikTok is a massive platform, with more than 500 million active monthly users. It is primarily used for consuming music and video content, but the platform offers quite a few features and functionalities that can be used in other areas of marketing and communications, like email marketing.
Use Cases Where Both Drupal and Emma are Trusted Solutions
Here are a few use cases where you might want to consider using both Drupal and Emma for your email marketing campaigns: