So you’ve decided to try email marketing. Congrats! You’re in the right place. In this blog post, we’ll teach you everything you need to know about getting started with an email marketing campaign. We’ll cover everything from setting up your campaign to analyzing the results and making adjustments as needed.
Why Should You Try Email Marketing?
Emails are quick and easy to create and can be highly targeted and effective given the right approach. In the right hands, they can be a powerful tool to grow your business.
You may already be familiar with the many benefits of email marketing. With over two years of market data, we’ve compiled a list of the top 10 reasons why you should try email marketing.
1. Short and Efficient
The first advantage of email marketing is that it’s relatively short. You can set up automated campaigns that will blast out emails to your audience in no time. You don’t necessarily need to wait for people to come back to your site or social media platforms for engagement.
2. Easy To Measure And Learn From
The second advantage of email marketing is that it’s easy to measure and learn from. You can track the results of every single email you send out using simple click-throughs and opened rates. This allows you to continuously improve your strategy and gain valuable feedback.
If you’re looking for a way to grow your email list, you can track the success of your campaign using many different metrics.
The third advantage of email marketing is that it’s scalable. You can grow your audience and send out as many emails as you want with no limitations. If you run out of ideas for email campaigns, you can simply iterate and try something new.
The fourth advantage of email marketing is that it’s customizable. You can build templates and workspaces to fit your specific needs and goals. There are many tools available to help you design and build a functional email marketing campaign in no time at all.
The fifth advantage of email marketing is that it’s targeted. With a targeted email campaign, you can choose specific groups of people to whom you’ll send out emails based on gender, age, interests, and more. When you use a software like HubSpot, you can create highly targeted campaigns in which you’ll receive and send out emails based on complex segments like these.
6. Mobile Responsive
The sixth advantage of email marketing is that it’s mobile responsive. Because most people are now spending more time on their smartphones than on their computers, your emails will look great on any device. This means you don’t necessarily need to have a dedicated email client on your phone.
7. Instant Email Delivery
The seventh advantage of email marketing is that it has instant email delivery. With instant email delivery, you can guarantee that anyone who subscribes will receive the email exactly when they sign up for it. This is in stark contrast to regular email, which can take several days to reach your subscribers.
The eighth advantage of email marketing is that it’s free. Most businesses will tell you that they can’t implement email marketing successfully without spending thousands of dollars in fees and hardware. However, this couldn’t be further from the truth. There are numerous services that offer free email marketing apps, tools, and platforms. Some of these services offer premium features that you can purchase and utilize as well.
9. Instant Results
The ninth advantage of email marketing is that it has instant results. With instant results, you can actually see how effective your email marketing strategy is in real time. Many businesses will tell you that their email marketing efforts don’t show results until sometime after the fact. This could not be further from the truth. You can see the results of your email marketing efforts right away, in real time.
10. Social Media Integrations
The tenth advantage of email marketing is that it has social media integrations. Many platforms, like Facebook and Twitter, make it easy for you to integrate your email marketing with your social media profiles. When someone clicks on a social media button and signs up for your email list, they’re given the option to connect their account and start receiving messages from you.
The advantage of having social media integrations is that it allows you to easily grow your email list and engage with your audience wherever they are. You don’t necessarily need to have a social media account to do email marketing successfully.
How To Start An Email Marketing Campaign?
Now that you have the top 10 advantages of email marketing in mind, let’s discuss the step by step tutorial on how to start an effective email marketing campaign.
1. Choose a software that supports your needs.
First things first, you’ll need a tool to put all of this into practice. If you’re looking for a free option, try MailChimp. Not only do they have a free plan that you can utilize, but their platform is flexible and can easily be mapped to fit your needs. You can try their basic plan for free for 30 days before you have to make a decision.
If you need something more robust, try HubSpot. Similar to MailChimp, HubSpot offers a free tier that you can test out and then deploy to your heart’s content. Their pricing plans and packages are very reasonable as well and allow you to reach a broader audience.
When choosing an email marketing platform, you’ll need to think about how you want to approach the campaign and what results you’re hoping to see. Do you want to use automated emails that will blast your list without any input from you? Or do you want to use a tool that provides you with all the features you need and allows you to build and test various email campaigns?
Each tool has its perks and you should evaluate which one best suits your needs.
2. Set up your email campaign.
Once you’ve chosen your email marketing platform, the next step is to set up your email campaign. To do this, you’ll need to navigate to your account settings and then click on the link to create a new mailing list. From here, you can add subscribers manually or allow the software to find people for you.
When adding subscribers manually, you’ll need to create a simple signup form with a few name, email, and password fields. Then, you can get to work sending out emails to your audience.
Once you’ve set up your mailing list, you’ll see an inbox icon at the top of your screen. Click this to browse your email and set the frequency of the emails you want to send out. For example, if you want to send one email per week, you’ll need to select Weekly on the popup.
3. Customize your email content.
The third step in creating a successful email marketing campaign is to customize your email content. You can do this by using tools that will allow you to edit the template of your emails so that they fit your needs and match the design of your website or social media platforms.
For example, if you have a fresh WordPress blog that you’ve yet to fully customize, you can use a tool like MailChimp’s WordPress plugin to quickly and easily create beautiful and effective emails without needing any code knowledge.
You can also use a tool like HubSpot to build out basic landing pages and incorporate them into multi-step email campaigns. For example, you can have a form on a page that collects name and email and then, after the form is submitted, send out a sequence of follow-up emails to get more information and hopefully grow the relationship.
If your audience has more than one email address, you can use a tool like MailChimp to send out repeated emails. With MailChimp, you can segment your audience based on their previous purchases and the like to trigger personalized campaigns.
There are plenty of tools out there to help you customize your emails. Simply search for the best email marketing tool that suits your needs and then get to work.