You’ve probably heard of email marketing; it’s all the rage these days. But have you ever considered using sponsored emails to market your business? If not, read on!
The Advantages Of Using Sponsored Emails For Marketing
There are several advantages to using sponsored emails for marketing your business. Here are some of them:
1. Instant results
When you send an email campaign with sponsored content, you’ll start seeing results almost immediately. The reason being is that when a person opens your email and clicks on a call-to-action (CTA) to make a purchase, you can be assured that they were interested in your offer and just entered their affiliate ID to make the purchase.
The fact that they took the time to enter their affiliate ID means that they’re already likely planning to make a purchase, Therefore, you can be certain that they’re interested in your offer and will act on it. This is also known as “affiliate marketing” and can generate sales right away.
2. Targeted, relevant audience
One of the biggest advantages of using sponsored emails for marketing is that you can target your audience. This is crucial if you’re trying to grow your business organically, relying on word-of-mouth and other forms of marketing. You can take advantage of tools like Google Adwords, which helps you find the right audience and offers you the ability to target specific demographics with custom advertising campaigns.
When you use Google Adwords, you enter your product or service, how much you want to spend, and then you choose the audience you want to target. For example, if you sell digital marketing services, you can use Google Adwords to target people who are interested in digital marketing.
Now, you don’t necessarily need to limit yourself to Google Adwords. There are many other platforms, like Facebook ads, which allow you to target people based on specific interests. You can also try using a tool like Marketing Profiles, which consolidates all your contact information into one place, so you can target audience, based on what they previously purchased, downloaded or liked.
3. Better conversion rates
According to HubSpot Blogs’ research, “conversion rates from email marketing were 35% higher than those from social platforms.” Why? The simple answer is that email marketing is a proven channel which has been around for a while and is still extremely effective.
And the research also shows that “retention rates were 17% higher with email marketing.” This means that even though you’re sending out a ton of emails, people are still coming back for more.
Additionally, emails allow you to innovate. With social media, you’re limited by what platforms you can promote on and how many people you can engage with. If you think of a creative way to promote your product or service, you can probably find a niche email list of willing customers to try it out.
4. Brand awareness
People already know what your product or service is, so they may not need to know much about it to buy it. However, if you’re using ads to promote your brand, you can be sure that they know what you’re offering and will be interested in it. And let’s face facts: People rarely buy products or services without knowing somewhat about them first.
That’s why, if you want to grow your business, you need to be investing in brand awareness. Luckily for you, we’re going to tell you exactly how to do this.
How To Start Using Sponsored Emails For Marketing Your Business
So, you want to start using paid advertisements to market your business. Great! This is actually pretty easy to do, as long as you follow a few simple steps. Let’s get into them.
1. Create a list of email addresses
The very first thing you need to do before you launch your email marketing campaign is to create a list of email addresses. Why? It’s simple. People, especially businesses, rarely buy things without first hearing about them. So, to ensure that your ads reach your target audience, you need to create a list of email addresses.
You can do this in a number of ways, such as collecting names and email addresses from customers or searching for people with shared interests, like yours, on various social media platforms, like LinkedIn or Twitter.
When you have a large list of email addresses, you can start applying for paid advertisements on relevant platforms, like Amazon, Google or eBay, among others. Once you have your account set up, you can start to promote your product or service.
2. Pick your target audience
In the same way you determine what Facebook users in your area are most likely to engage with your content, you can do the same with email marketing. Think of a niche where your product fits and find a way to reach the right audience. For example, if your product is B2C marketing software, you might decide to target small businesses or bloggers in your area.
Once you have your niche picked, you can begin to find the right audience, using tools, like Google Adwords, which help you find the right audience.
You can also look at your niche, and think of possible keywords or phrases, which could help potential customers find your product or service. The more you know about your niche, the easier it will be to find the right audience and the more effective your ads will be.
3. Define your goals and objectives
One of the first things you should do, before you start sending out any emails, is to define your goals and objectives. Why? It’s simple. Without clear goals and objectives, it’s difficult to measure the effectiveness of your marketing efforts. For example, are you trying to generate more traffic or leads to your website? Are you looking to raise brand awareness or sales?
It’s also important to set a date for when you want to achieve these goals. This will help you keep track of what you’ve accomplished and determine, if you’ve reached your target audience. And finally, be sure to review your goals and objectives at least once a month.
4. Create compelling content
In order to generate interest and compel people to click on your ads or simply read your email, you need to have compelling content. Now, you don’t necessarily need to craft a masterpiece, but you should have something worth saying. You also want to make sure that the content is relevant to your target audience. If you can, apply for relevant affiliate programs and earn a commission when someone clicks on your link.
The main thing is to have content that will make a difference. If you can, apply for and get approval to run ads on relevant platforms and earn money from the clicks.
So, to recap, in order to use sponsored emails for marketing your business, you need to first collect email addresses from potential customers, find your target audience, create compelling content, and then finally, apply to and get approved to run ads on relevant platforms, like Amazon, Google or eBay, among others.
Now, it’s important to remember that, just because you’ve followed these steps doesn’t guarantee that you’ll see immediate results. It usually takes a while for new marketing strategies to show positive results. However, with a little bit of patience, you’ll be able to see a significant increase in your conversion rates and retentions.