When you create an event on Eventbrite, you are automatically presented with a number of email templates that you can choose from. If you want to keep people engaged with your event, you will need to send out a few hundred or more emails. But how do you ensure that these emails reach your target audience?
You should try using various methods to engage with potential attendees. One of the ways you can do this is by presenting them with a special link that will take them directly to your Eventbrite page. When someone clicks on this link, they will be presented with a pop-up window that entices them to come to your event. But before they can register, they will need to confirm their email address. This way, you can be sure that you’ll receive their registration. If they don’t click on the link or they don’t provide an email address, you won’t be receiving any confirmations. This is where the problem originates.
You must have the courage to send these emails. However, before you send the first one, you need to consider the following:
The Importance Of Testing
Sending out a mass email isn’t something that you should rush into. You should take the time to test the waters with a small group of people first. This way, you can determine the efficacy of the email’s subject line and can hone in on any areas of improvement. When you test the email with a small group of people, you won’t be over-reaching with hundreds of recipients.
The Demographics Report
Each email template on Eventbrite comes with a set of demographics that you can choose from. But did you know that you can also get a breakdown of who exactly your target audience is and how they’re likely to respond to your different types of emails? You can access this report by clicking on your email’s subject line and then on the More Options button. You can use this report to your advantage and determine the most effective way of reaching your audience.
The Importance Of A/B Testing
If you’re not familiar, A/B testing is a form of experimental marketing that involves sending out a small sample of your emails to different groups of people, and then measuring the results. When you do this, you’re comparing the performance of two different versions of an email – A and B – to ascertain which one performed the best. And it’s important to note that you’re not supposed to take the results of the test lightly, but rather seek to learn from your mistakes.
For example, let’s say that you’re A/B testing a campaign to find the most effective way of inviting people to your event. Your first email iteration – version A – might have said something like, “Hey, John here from The Event Company. I saw you were interested in our fundraiser for Children’s Hospital and thought you’d enjoy this virtual tour of our facilities.” Your second version – B – might have said, “Hello, there. I’m Jill from The Event Company. We have a special offer just for you – check it out.”
Even though the second version – B – doesn’t contain the exact same language as the first, it’s still considered A/B testing, because it’s comparing two different versions. And given that you’ve sent out a smaller sample size, you can also consider this a form of A/B testing.
Subject Line Revision
One of the most important things to consider when crafting an email is its subject line. When someone clicks on an email’s subject line, they’re expecting to learn something new. So you want to choose a subject line that will grab their attention and compel them to read your email. But you also don’t want to choose a subject line that is too specific, because then it might not reach your target audience.
To find the right subject line for your email, you can use our nifty tool, which will scan your brain and then give you the perfect subject line for your email. Just copy and paste your email’s URL into the tool and it will create a custom subject line for you.
The Perfect Follow Up Email
Once you’ve learned from your experiences and want to move forward with a mass email campaign, it’s crucial that you choose the right template. The better the template, the easier it will be to get your emails ready in bulk. So ensure that you have the courage to send these emails and that you use a template that is guaranteed to get results. Remember: You’re going to be using the same template for hundreds of emails. So you want to be sure that it’s of high quality.
For example, if you’re emailing to promote an art show and the best way of getting people to come to your art show is through an invitation on Eventbrite, then your follow up email should solicit them to come to your event. This is going to be your touchstone for all subsequent emails you send out. When you get a new contact, you’re going to want to compare their information to the previously successful samples.
You can also use the follow up email to remind people of your event and to ask them to come back. You might say, “Hi there. Thanks for getting back to me. Here’s a link to my Eventbrite page where you can see my upcoming shows. If you’re looking for a place to eat near Paddington station, here’s a link to the best vegan restaurants in London.” As long as you’re keeping them engaged with a relevant offer, you’re sure to get some business.
Above all else, you want to make sure that your emails aren’t appearing in any spam mail folders. If you do happen to fall into a spam folder, it can be hard to get your inbox back. So take the time to ensure that your emails aren’t ending up there. You can do this by sticking to simple and short sentences, writing in a way that is easy to understand, and being careful about the words you use.
When sending these emails, make sure that you’ve removed all distractions – such as images – that might cause the recipient to hit the Backspace button and unintentionally delete your email. As you get more experienced with email marketing, you can start to add more visuals to your emails to make them more appealing. This is called a ‘widened message.’ For example, you might want to add an infographic with graphs and statistics to illustrate your point. While this might be nice to have, keep in mind that images can be very distracting when someone is trying to read your email.