Are you tired of receiving marketing emails that don’t offer you anything useful? You have probably experienced this first hand, as many companies have begun utilizing this tactic to gain interest and engagement. However, if you are looking for something more entertaining and interesting, then you have come to the right place! In this blog post, we will discuss five ways to find the hundreds of amazing freebies that you can offer your customers in your mailing list.
One way to provide value to your customers while also being a little less intrusive is to send them curated lists of products and services that you know they will find valuable. This is called a “directed subscription,” and can be a great alternative to generic newsletters if you want to give your customers value while not having to inundate them with unwanted emails. For example, if you sell fitness gear, you may want to email your subscriberlist about the health benefits of wearing certain types of workout clothing. Or if you sell boats, you may want to email your boat-related listings to your subscriber list.
Though you should use your best judgement when determining which products and services to suggest to your subscribers, there are several guidelines you can follow to make sure you steer clear of suspicious looking offers and spam. First, make sure that all the products and services you recommend are relevant to your audience. For example, if you are sending your list of boat related products and services to someone who spends their time on the water, you may want to suggest boats with motors as opposed to sailboats. Additionally, take your time to curate a list of products and services that your customers will value. You can use a tool like Optinmonster to easily find the best products to include in your list. With this tool, you can search for products relevant to your target audience. Then, you can either import this list into your own email marketing software or use the provided import functionality to add these products and services directly to your email campaign.
Product Hunt Scavenger Hunt
Another way to provide value to your customers without having to send them junk emails is to host a scavenger hunt. A scavenger hunt is where a participant enters a competition to “scavenge” for prizes. For example, you may want to give away a free iPad or Macbook to your subscribers, and have them enter a contest to find it. You can use a tool like MyScavengerHunt to easily pull together a scavenger hunt for your subscribers.
To make it more fun, you may want to ask participants to share their findings on social media using the #ProductHuntChallenge and the hashtag (#) for your product or service. This will encourage them to participate, as well as allow you to monitor their activities. You can also use social media to communicate with your participants and keep them engaged. For example, you may want to tweet @subscribers when you have a new product to share, or host a live chat to answer any questions they may have about your products or services.
Product Review Blog
If you are the owner of a product review blog, you can use your platform to connect with your audience and offer them helpful information about the products you review. For example, if you are a dietitian and currently weigh 500 pounds, you may want to review various diets to help your audience make healthier choices. Or if you are an avid boater, you may write a review regarding different boat types to help others find the right one for their needs. In both cases, you are providing your audience with helpful information while not having to send them a lot of junk emails.
Though you should include helpful information in your reviews as well as your opinion on the product or service, make sure that you are representing the opinion of a reasonable person. Reviewing a product or service that you have been paid to write about is called “collusion” and can lead to legal action. Additionally, make sure that your reviews are consistent with your website and social media content, as well as the other content you create. For example, if you run a blog about fashion, make sure that your product reviews are consistent with the overall style of your blog.
Offering free samples is a great way to encourage your customers to try your products or services. You can ask your customers to leave a review after trying out your product, or provide some incentive for them to try the product you are marketing. For example, if you are a clothing company and want to encourage your customers to try your products, you may want to provide them with a discount voucher or coupon for a future purchase. Alternatively, you could consider providing free samples of your products to customers who leave a review or click a link in an email promotion.
As you can see, there are several ways that you can provide value to your customers without having to send them a lot of spam. Whether you are looking for ways to improve your own marketing efforts or just want to try something new, these tips should help get you started.