Example of Credit Card Email Marketing: Making a Sale

The example below details the various elements needed to set up an email campaign that promotes a sale, using a credit card as the medium to do so.

The Email Marketer

In order to be able to set up an email campaign, you will need to identify a contact person who will be responsible for the email campaign. In the example detailed below, the emailer is referred to as John Smith, but this could be any first name, last name, or handle that you choose to call the person responsible for sending out the emails.

Once you have assigned a name to this person, you can start setting up their email accounts or using a service like MailChimp to get a dedicated email address for this campaign.

The first thing you will need to do is set up a credit card for online purchases made by your customers, using a tool like PayPal or Stripe to get this set up. Once you have a credit card account setup, you can link it to your mailing account so that every time a customer makes an online purchase using your card, the transaction will automatically be posted to your mailing list.

The Product/Service

Your product (or service) is what your customer will purchase after they receive your marketing emails. In the example below, the product is a webinar on how to increase website traffic and make more money from your blog. However, this could be anything that you sell, provide, or promote online.

You will need to work with a designer to set up the template for the email that you send out. The designer will need to be approved by PayPal or Stripe before they can begin working on the project. Once the template is approved, the designer will be able to start work on the actual email.

You will also need to decide on the price that you are willing to charge for this product (or service). The cheaper the product (or service), the more emails you will need to send out to make a sale. The more expensive the product (or service), the fewer emails you will need to make a sale. The sweet spot is somewhere in the middle where you make enough money without having to spend too much money to make a sale.

The Landing Page

A landing page is a web page that you will need to create in order to get a customer to make a purchase. In the example below, you are using HubSpot’s built-in landing page tool to create an HTML page that will be used to collect a customer’s information and then send them to a thank you page, order confirmation page, or a payment processor like Stripe or PayPal to make a purchase.

The more complex the landing page, the higher the conversion rate. The fewer fields of information needed to make a sale, the simpler the landing page, the higher the conversion rate.

Customers & Subscribers

Your customers are the individuals (or businesses) who have purchased your product (or service) and will receive communications from you. In the example below, the customer is someone who has purchased the webinar product mentioned above. Once the webinar is complete, the customer can log in and access their product.

Your subscribers are the individuals (or businesses) who have opted-in to receive messages from you. In the example below, the subscriber has opted-in to receive emails about the webinar product mentioned above.

The Thank You Page

Your customers will need to be directed to a thank you page after they make a purchase. You can use any type of page that you want for this purpose, including a confirmation page that lists specific items purchased or a page that simply says, “Thank you for buying my product,” but it needs to be available to the customer after they make the purchase.

Some customers prefer to be emailed a receipt or a receipt and confirmation page, so you can personalize the message and provide additional information. You can also include a link to additional resources that you think the customer might find helpful.

The Order Confirmation Page

After a customer makes a purchase, you will need to direct them to an order confirmation page. You can use any type of page you want for this purpose, including a receipt or order summary that lists the items purchased. In addition to confirming the order, you can also use this page to ask the customer a question about their purchase or to provide additional information.

Some customers prefer to be emailed an order confirmation page and a receipt, so you can provide them with the information they need and personalize the message. You can also include a link to additional resources that you think the customer might find helpful.

The Payment Processor

You will need to direct customers to a payment processor after they make a purchase. The example below uses PayPal, but you can use any processor that you want including Stripe or BitPay. Just make sure that the payment processor is willing to work with businesses like yours.

Some customers prefer to make a purchase using a credit card, and then you will need to set up a payment plan with the credit card company. You will need to provide the customer with an email address that can be used to make the payment, in addition to a link to the order confirmation page or the payment processor’s site.

Set Up Autoresponder

You will need to set up an autoresponder so that when a customer submits their email address, you will be able to send them regular email updates about your product (or service). You can use any autoresponder service including Aweber, MailChimp, or MyEtherWallet. Just make sure that the service is willing to work with businesses like yours.

You can also use a tool like MailChimp to get a dedicated email address for this campaign, in addition to an autoresponder.

Optimize Website For Credit Card Use

Once you have set up the abovementioned items, it’s time to turn your attention to optimizing your website for credit card use. You will need to make adjustments to the template to accommodate for the new payment method, and then you will need to get a conversion rate from credit cards.

You will need to examine the type of content that you have on your site. Are you presenting a lot of helpful information about your product (or service) that will make your customers feel like they are getting something worthwhile out of the transaction? Are you making it easy for customers to find what they are looking for, using clear and concise language that is easy to understand? Are you giving customers the information that they need in the right format that works best for them? Are you including images that will make the information easier to understand?

The more you can do to make a customer’s experience simple and easy, the more likely you are to gain a sale, especially if you are using a credit card.

Marketing Automation

You will need to set up automated marketing processes throughout the year to be able to generate consistent sales. You can use any marketing automation tool including HubSpot, Marketo, or MailChimp to set up automated email campaigns, order notifications, and more.

Automated marketing processes will help you get the most out of your marketing efforts by doing the dirty work for you, so you can focus on pitching and closing deals. As mentioned above, you will need to set up an autoresponder to be able to send out automated emails, and you will need to make sure that the email service your choose is willing to work with businesses like yours.

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