Email marketing is one of the most cost-effective and efficient ways to market a business or brand. Not only that, but it’s a highly targeted way to engage with potential customers. It’s also super easy to set up and runs smoothly whether you have a sales team or are just looking to grow your own following.
The most crucial step to a successful email marketing campaign is choosing the right email marketing platform. There are a variety of options when it comes to email marketing software, and selecting the right one hinges on your business goals and the type of customer you are looking to reach. Let’s look at some examples.
Example of Email Marketing Campaign For a Sales Team
If you’re looking to grow your sales through email marketing, you might consider using HubSpot or Marketo. With HubSpot, you have everything you need to create a customized marketing plan that will grow your business. From sign up to landing page, you have all the pre-made templates and components you could need to get started. The marketing plan you’re going to build is going to rely heavily on email marketing, so it’s best to choose a platform that makes it easy to send out automated emails.
As for Marketo, the platform has all the functionality you need to organize customer data, create and send automated emails, and track results. You can use Marketo to either promote products or services, or advertise a campaign to grow your mailing list.
The great thing about these platforms is that they make it easy to create various campaigns. For example, you could use Marketo to run an email campaign to promote your summer concert series, or you could use the tool to invite people to join your professional network. With HubSpot, you have all the marketing automation templates you need to get started with, and you can create as many campaigns as you want.
Example of Email Marketing Campaign For a Brand Looking to Impress
If your brand is looking to grow its following and want to become more engaging with its audience through email, you might consider using Mailchimp. With Mailchimp, you can design a professional-looking email with all the necessary components, from header to footer. Plus, you can embed video, links, and other rich media in your emails to make them more engaging.
However, if your brand isn’t looking to attract potential customers but wants to engage with its existing audience, you might consider using SendGrid or SparkPost. Both SendGrid and SparkPost provide you with a free, customizable email template that you can use to send out periodic emails to your audience.
Example of Email Marketing Campaign For a Media Company
If your business is a media company that wants to engage with potential customers through email, you might consider using PressThis or Constant Contact. With PressThis, you can create professional-looking emails that contain all the features you need, including graphics, layout, and sign-up forms. The benefit of using PressThis is that you don’t have to worry about design elements clashing because the platform is visual. This is also a good option if you’re looking to create a more engaging experience for your audience.
As for Constant Contact, the platform provides you with all the necessary tools to create a professional email campaign, including customizable templates, graphics, and content management. What these platforms lack in versatility, they more than make up for with ease of use and the ability to scale as your business grows.
Which One Should You Choose?
If you’re looking to choose a marketing automation platform for an existing business, consider what you need and what you want out of the tool. The best platform is one that provides you with everything you need, but without getting in the way. It should also be versatile enough to grow with your business so you don’t have to keep upgrading as soon as you upgrade your hosting.
If you’re looking to choose a marketing automation platform for a new business, or if you’re looking to grow your existing business, consider what you need and what you want out of the tool. You want to find a tool that is versatile enough to grow with your needs and is also easy to use. Look for a marketing automation platform that has all the necessary features you need, as well as a good amount of extra features that you might find useful.