Micro-animation (or small movements) can be used in many different ways in email marketing to make your messages more interesting and entertaining for your recipients! You can use animations in your subject lines, headlines, body copy, and even calls-to-action! Let’s take a quick look at some examples of micro-animations and how you can use them in your next email campaign.
The subject line of your email plays a crucial role in getting your messages noticed. It is the first thing your reader will see before any other content, so it is important to choose the right words. One way to make your subject line stand out is to add a small animation to it. You can use an animated GIF, a simple CSS3 animation, or a video to do this. Animations draw the attention of your readers and make your message more interesting. Videos tend to perform better than GIFs or simple CSS3 animations because people have more experience with video files and can process them more quickly. When it comes to choosing your words, make sure you choose the right ones to match the animation you used in your subject line. For example, if you used a video with a funny video thumbnail as your subject line, you might want to consider using alliterative words (words that begin with the sound “a”) in your copy to keep the humor going.
The headline of your email is the first thing your readers will see when they arrive at your email marketing campaign’s landing page, so it is important to choose the right words there too. Like your subject line, your headline should be short and to the point. Adding an animation to your headline can help it stand out and make your readers interested in learning more about your offer. Using a combination of both video and written words in your headline will make it more effective.
The body copy of your email is essentially your email’s content itself. It is usually the largest section of your email and is what your readers will be spending the most time with. If you have a lot of content, you might want to consider using various animations in your body copy to make it more interesting and engaging. You can use parallax scrolling, which is the motion of objects moving at different speeds compared to the rest of the scene, to create a sense of depth and interest in your copy. For example, if you are selling luxury goods, you might want to consider using scrolling images of expensive brands or luxury goods in your body copy to make your readers interested in your offer.
The call-to-action (CTA) is the last piece of copy in your email and usually the most important. A well-crafted call-to-action can do a lot to drive sales, especially in the email marketing world, where people are more used to clicking links and getting taken directly to another page. When creating your call-to-action, find a way to incorporate both video and written words to make it more interesting and engaging. Consider using your own branded terms and linking to a specific page on your site to make it easier for your readers to remember. The last thing you want is your call-to-action to be ignored by your readers simply because it is poorly written, so make sure you put in the time to craft a powerful one!
As you can see, there are many different ways you can use micro-animations in your next email marketing campaign! Make sure you try out different methods to see which ones perform the best for your business.